The Future of Deep Linking & App Indexing

@Suzzicks MobileMoxie #SMXMunich

The Future of App Indexing


Google Talks About Apps in Autocomplete


Surfaced through the Google App Indexing API


But There Is MoreGoing on Here…


@Suzzicks MobileMoxie #SMXMunich @Suzzicks MobileMoxie #SMXMunich

A “Phone” Universal in Google Search App/ Google Now



My logged-in Chrome app history/ activity


A whole app installed on my phone.





A deep link to my friend’s contact card!





A deep link to my friend’s contact card!Deep links to play my music - called “Listen Actions”




A whole app installed on MY phone.

A deep link to MY friend’s contact card!Deep links to play MY music - called “Listen Actions”

MY logged-in Chrome app history/ activity



Relevant “My”

Queries That Can Target

Private Index



Google App Also Has User-Specific Android Deep Links (From API)

Deep links to previously-viewed content in an Android App with Web Parity that uses the App Indexing API…



Google App Also Has User-Specific Android Deep Links (From API)

Deep links to previously-viewed content in an Android App with Web Parity that uses the App Indexing API…

… Not private data, but privately indexed



3rd Party Apps Can’t Index Private Data Because… Web Parity…?

?


When Google Stops Requiring Web Parity



Google is Amassing a Private Index: Picture Your Brand Here

Photos from Google Photos

Contacts in Google Contacts

Search History from Chrome



Personal Index Can Surface Specific Emails



Aggregated Data From Google Apps:

Gmail, Calendar, Maps, Contacts…



Combining Sourced Data With Feeds For A Richer Interface



Photos Results on

Android Are Also

Deep Links



Use Machine Learning

Image Recognition



See Which Devices are Sharing Info With

The Private Index



Read More About The Private Index…

http://searchengineland.com/android-marshmallow-seo-series-sponsored-google-now-cards-23-234719

@Suzzicks


Non-Parity Indexing Could be possible with the Google App Indexing API – theoretically could index

deep links without a corresponding web URL


Not Many Apps Using App Indexing API



A Ranking Factors Dilemma for GoogleHow Do You Rank Apps-Only Vs. Web Only?

App-Only Ranking Factors:

InstallationTechnical ImplementationEngagement

Web-Only Ranking Factors:

On-Page OptimizationSite SpeedLinksMobileFriendliness


What About iOS Apps?

We Have No Engagement Data for

Them – No Bi-directional API


Google Now & Now on Tap



An Open Google Now API?


How Would it Rank Competitors?


This Means Google Needs Engagement Data for Google Now…

...@Override public void onStart() { super.onStart(); mClient.connect(); AppIndex.AppIndexApi.start(mClient, getAction()); }

@Override public void onStop() { AppIndex.AppIndexApi.end(mClient, getAction()); mClient.disconnect(); super.onStop(); }...

Full code sample here: bit.ly/appindexingAPIcode

“Can Haz Engagement Data?”

-Google


…And Apps Need to Focus on Good Engagement To Win At Google Now



Monetization of Google Now


App Streaming


Potentially a Cross-OS App Solution?



But App Streaming Has A Connection Requirement…



But App Streaming Has A Connection Requirement…


Not Common for World-Wide Mobile Use


Read More About App Streaming & Connection Speed

http://searchengineland.com/android-marshmallow-seo-series-sponsored-google-now-cards-23-234719

@Suzzicks

More thoughts on App Streaming and connection speed:bit.ly/mobileconnectionspeed



Summary Think About Private Indexing – Indexing User

Activities AND Eventually Indexing Private User DataPrepare for Google Now API – Increase Your App

EngagementPrepare for App Only search results – Look into App

Streaming if you are App-Only

The Future of Deep Linking & App Indexing

Mobile

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