ConvergeSouth

October 11, 2013Greensboro, NC

What Is Your Future With Content?

Presenter: Jayme Soulati

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Today’s

Goal

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On Deck: @Soulati. What Is Your Future With Content?#ConvergeSouth

(74)

Is content marketing overrated, asks @Soulati. Not if your brand is behind

it. #ConvergeSouth Put more than best forward. (20)

Tweet Alert!

The discipline of creating quality branded editorial content across all

media channels and platforms to deliver engaging relationships,

consumer value and measurable success for brands.

Content Marketing Association website

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WHAT IS CONTENT MARKETING?

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WHAT DOES CONTENT MEAN TO YOU?

IT WILL: • Brand you• Enable your growth• Define you as a blogger • Embody your online influence• Define your professionalism• Create your authority

HOW CAN YOU RISE TO THE OCCASION?

• 62% of 3000 marketers said they want to “master” blogging.

• 86% of influential marketers blog consistently

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CONTENT: BLOGGING

1 Social Media Examiner 2013 Social Media Marketing Industry Report 2 Technorati Digital Influence Report, 2013

Get Jon Buscall’s

Podcasting Book FREE

• 5-fold increase in marketers as podcasters in 2014

• 24% will add to content marketing strategy

(? New autos, more smart devices, mobile podcasting by Apple)

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Resources.jontusmedia.com/podcast-ebook/

CONTENT: PODCASTING

Social Media Marketing Industry Report 2013, Social Media Examiner

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WHAT CONSTITUTES BLOGGING?

Building Relationships

Writing consistently

Finding a specialty

Having purpose (goals)

Appeal, Authority, Authenticity

Personality

Inspiration & Creativity

Giving & Nurturing

Teaching

Loving it

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TIMELINE OF A BLOGGER – YEAR 1

• Web Design

• Plug Ins

• Programming

• Hosting

IT

• Goals

• Branding

• Pick a Team

Strategy• Topics

• Ed Cal

• Posting Frequency

Content

Pre-Launch

Month 1

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TIMELINE OF A BLOGGER

• Social Shares

• Comment Systems

• Design

• Analytics

IT

• Community

• Brand Yourself

• Relationships

Strategy• WRITE!

• Use Ed Cal

• Post Frequently

• Social Channels

Content

-1 LAUNCH!

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Uncover remarkable connections to create natural relationships for

strengthened engagement said @Soulati. #ConvergeSouth (20)

#RockHot™ Tweet Alert

Tweet Alert!

WHERE ARE YOU?12

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TIMELINE OF A BLOGGER

• SEO

• Analytics

• Plug Ins

IT

• Community

• Comment all over

Strategy• WRITE!

• Invite guests

• Write a series

Content

-1 LAUNCHMonths

1-5

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List.ly

Shareaholic

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TIMELINE OF A BLOGGER

• New design

• Best Comment System

• SEO/Analytics

IT

• Build Community

• Brand Yourself

• Niche & Voice

Strategy • How-to/Tips/Best

• Lists & List.ly

• No echo chamber

• Read! Twist Topics

Content

-1 LAUNCH 1-5Months

6-12

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IT

Strategy

Content

Analytics Branding Authenticity

TIMELINE OF A BLOGGER – YEAR 2

How Many Are You Doing Well? How Do You Know?

SOCIAL ENGAGEMENT CONTENT MARKETING

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The Happy Friday Series38 Guest Authors

NATURAL CONNECTIVITY

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SlideShare

Blogging Communities

Steamfeed

Professional

Blogger Jayme Soulati

InkyBee

Blogger

Beat

TriberrYOU

NO LONGER A BLOGGER OF ONE!

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What Does This Mean?

BLOGGING IS NO LONGER ENOUGH!http://soulati.com/blogging-is-no-longer-enough

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YEAR 3 !

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TIMELINE OF A BLOGGER

• Analytics

• Data Insights

• Mobility

• Digital Strategy

IT

• Lead Generation

• Monetization

• Partnerships

• Authority

Strategy • Email Newsletter

• E-book

• Specialty Topics

• Photo Library

Content

-1 LAUNCHMonths

1-5YEAR

THREE

Year 2

Months

6-12

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The Blend: Digital Marketing

• Email Marketing• List Building• Calls to Action• Landing Pages• Certification

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• First Book• Self-Published• Hybrid Publisher

• Amazon Kindle

Buy This Today!

Psst! Trade you--email for a

book!

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After Book 1: What Happened?

IABC Louisville

& Louisville

Digital Association

Converge South

…

ProfNet Twitter Chat

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2,546 views/4 weeks

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Book Two Debut!

MessageMapping.co

E-Book Only E-Commerce First-Timer

Message Mapping: How to Sizzle External

Communication with a #RockHot™ Tool for Leaders

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NO MORE ONE DIMENSIONAL BLOGGING!

#SyndicationAutomation

The Future of Content Marketing

Heidi Sullivan, SVP, Digital Content, Cision

Jayme Soulati, President, Soulati Media

Halloween Thurs., Oct. 31, 20132 p.m. – 2:45 pm ET

You’re Invited to a Conversation…

REGISTER FREE: https://www3.gotomeeting.com/register/150480038

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Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business

Writing with Verve on the Blogging Journey, April 2013

Message Mapping: How to Sizzle External Communication with a #RockHot Tool for Leaders

October 2013

Buy it: http://MessageMapping.co

jayme@soulati.com

937.312.1363

Jayme Soulati Soulati Media, Inc.

@SOULATI @MESSAGEMAP