Getting Started with Social media

YouTube, We TubeJayme Swain

Director, Engage

Getting Started…

• Don’t start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content

• Know your audience and know yourself• Find online spaces -- like YouTube, Facebook or

Twitter -- where people passionate about similar content are already congregating

• Set realistic expectations, it takes time to do this well

Existing Platforms

• Platforms– YouTube, Facebook, Twitter, Flickr

• Engage tools– Commenting, Sharing, Widgets

Facebook

• Create a fan page:– Promote your content and interact with over 20

million people who visit the site each month– Send messages to “Fans” of your organization– SEO friendly pages can be found in Google– Tools such as links in news feeds promote viral

growth

Twitter• Real-time way to instant message groups of people who are

following you• Microblogging service, each “tweet” is only 140 characters• There are over 2.5 million Twitter users• Twitter users respond to two major things: a personal touch,

and 2-way communication• To market yourself, include your twitter feed in your email

signature, blog, links on your site, etc• Go to search.twitter.com to find people talking about what

you’re talking about and reach out to them• To find out who’s talking about you, go to tweetscan.com

Flickr

• Flickr is a photo hosting service that now hosts video

• Create a Flickr group and invite members of the community to join

• Run contests• Take photos and post from events

Engage

• Helping stations adopt social media through:– Tools– Best Practices– Consulting

Engage Tools

• Social Bookmarking Tool

• Flickr Photo Gallery Tool

• Comments Engine

• Widgets

Engage Best Practices• Introduction to Social Media • Basic Marketing & Promotion on Facebook • Getting Started on Twitter• Basic Marketing with Twitter• Twitter Toolbox• Social Media Monitoring• Managing Blog Comments • Use Keywords to Build Traffic• Promoting Your Blog • Build Your Audience Using Social Bookmarking• Build Your Audience by Linking to the Blogosphere• Community Guidelines Template • Retiring a Blog

Keys to Success

• Moderation

• Trust your audience

• Be transparent

• Develop a voice and point of view

• Participate

• Experiment!

Contact Us

Jayme Swain

Director

jsswain@pbs.org

Amy Baroch

Senior Project Manager

arbaroch@pbs.org