The Future of Almost Everything - and what it means for your business - keynote speaker
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• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
TheFutureofAlmostEverythingandwhatitmeansforyourbusiness
Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School
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Easy to be confused by all the news of
disruptive and radical change
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• ClicktoeditMastertextstyles
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Agility
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But truth is that many huge trends are
changing much more slowly or predictably
than most believe
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Last 18 years: cash growing, bank branches continue, music, fashions, trains, planes, hotels, homes,
furniture shops, fast food and supermarkets very similar
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So key to success is focus on what really
MATTERS
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One word will dominate ALL
FUTURE
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The future is aboutEMOTION
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Up to 70% of sales of new convenience
stores from people who live <800 metres away
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CitybreaksnowaspopularasbeachholidaysinmanyEUna8ons
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Demographics will drive your
business
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85% of world population will be living in emerging
markets in 10 years
1% owns 50%
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1 billion will migrate over next 30 years
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Europe Ageing 4 couples to produce single great-grand child
1 million over 90 year olds in Italy in 12 years time
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Title Text• Body Level One
– Body Level Two
• Body Level Three
– Body Level Four
» Body Level Five
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1weekevery4
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An8-Ageingwillbeaglobal
obsession-withrapidprogress
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Heart / Brain / Retina / Spine / Teeth
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Read your genes in 2 hours for
EU 1500
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Slow or no ageing is a reality
• Rockfish, Turtles, some Whales
• No signs of getting old
Rougheye rockfish (Sebastes aleutianus) — 205 years Aldabra Giant Tortoise — 255 years Lobsters are believed to live 100 or more years Ocean Quahog clam — 405 years
Some animals do not seem to “age” in normal way
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SCALE
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InmanyEUna8ons,upto70%ofretailspendingisin<8companies
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Specialist Expert
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NicheTrader
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Smell - Feel - Touch
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World too small for more than:2 airline manufacturers
3 mobile operating systems10 large pharma
5 large auto companies
With rapid growth of niche manufacturing
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8%wageinfla8oninChina-partoffsetbycurrencyfall
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NearshoringBoom
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SMARTDIGITAL
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Ireland online sales
>EU2bn pa - growing 12% pa
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MOBILE >50% of all online sales in many
nations are using mobile
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Loca8onMarke8ng
isnextBIGTHING
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TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offering
£5discountvouchers
40,000walkedintostore
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60
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61
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Internet of Things
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HARNESS BIG TRENDS TO
CREATE LOW COST MAGIC
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90% all global data
generated in last 2 years
BigDataandLiWleData
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Big Data = Pattern
Little Data = Person
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Little Data often matters
most
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�Click to edit Master text styles
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“missing you”
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Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind,
dark, quiet, sleep, leave
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OlderBuyers
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Rest-Reading
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BuildingaBeWerWorld
MakeMagicforyourCustomers:focusonliDlethingsthatmakethegreatest
difference-inkeymarketswithhugepotenHal
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•
Dr Patrick Dixon Chairman Global Change Ltd
globalchange.com15millionvisitors
5millionvideoviews