The Future of Advertising in 2010- (it's all about real time)
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Presentation by: It’s a revolution out there (Placeholder for video: use Youtube Search: Social Media Revolution) Thursday, February 4, 2010
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This is the deck I used during my AMA Atlanta presentation regarding the future of advertising in 2010 on 2/3/10
Transcript of The Future of Advertising in 2010- (it's all about real time)
Presentation by:
It’s a revolution out there
(Placeholder for video: use Youtube Search: Social Media Revolution)
Thursday, February 4, 2010
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I apologize for the old stats...
Thursday, February 4, 2010
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I HAVE NO IDEA
Mobile.and....
The future of advertising
Real time.Metrics.
Thursday, February 4, 2010
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It’s moving too fast...
Thursday, February 4, 2010
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How many of you watched?
Thursday, February 4, 2010
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LOST?.....take a deep breath
Thursday, February 4, 2010
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New paradigm: PLAY to PLAY.
Old paradigm: PAY to PLAY.
-Bogusky
Thursday, February 4, 2010
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It’s about creating experiences worth talking about
Thursday, February 4, 2010
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Coke: The Happiness Machine
(Placeholder for video: use Youtube Search: coke happiness machine)
Thursday, February 4, 2010
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It’s the art of un advertising
Thursday, February 4, 2010
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ADVOCACY
THE NEW ROI
=
Thursday, February 4, 2010
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friendsourcing google>
Thursday, February 4, 2010
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350 Million Active Users
35MMUpdate Status Daily
2.5BillionPhotos Uploaded Monthly
3.5MMEvents Created Monthly
700KBusinesses with FB Page
:55Time Spent Per-Day
70%Use Apps Each Month
140Avg. Friends Per-User
Thursday, February 4, 2010
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My new headquarters
Thursday, February 4, 2010
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“Facebook is the new micro-site for brands.”
-David Rollo
Thursday, February 4, 2010
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Identify + Amplify Content that Resonates
Develop a post (content) strategy - News. Videos. ?’s. Events. Music...
Measure everything.
Thursday, February 4, 2010
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What happened
= RIGHT NOW
=
Thursday, February 4, 2010
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REAL TIMEReviewsBrand LoveBrand HateVideo PostsNews...
Thursday, February 4, 2010
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google searchreal-time
(Placeholder for video: use Youtube Search: real time google search)
Thursday, February 4, 2010
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Twitter has entered pop culture. It’s been the web buzzword of the year. Everyone from NFL players to rock stars are tweeting.
40%Social Media Leads*
Est. Monthly Users300
Avg. Followers44%
Ages 18- 34170
Avg. Following
44%Follow Brands for Deals
23.5MM
420Avg. Total Updates
Thursday, February 4, 2010
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Twitter is a customer service platform 1st...and an advertising platform 2nd
Thursday, February 4, 2010
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80% of people update Twitter from cell phones = REAL TIME
Thursday, February 4, 2010
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But online remains VIRTUAL....
Thursday, February 4, 2010
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Drives in-store visits with deals/specials
Creates loyalty, i.e, mayorships
Easy to use and free
Provides useful analytics
Activates W.O.M.
Foursquare = virtual experiences + in-person Location based applications
Thursday, February 4, 2010
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IN CLOSING...THINK LONG TERMGIVE UP CONTROLEXPERIMENT
Follow me on Twitter: @christuffFollow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever)
Thursday, February 4, 2010
