The future is mobile and the future is happening right now.
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Transcript of The future is mobile and the future is happening right now.
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The future is mobile, and the
future is happening right now.
Information sources over
time
Information sources over
time
“The illiterates of the
21st century will not be
those who cannot read
and write, but those who
cannot learn, unlearn,
and relearn”
Alvin Toffler
Exponential growth in content / data
SA Browser habits
0
20
40
60
80
100
2000 2002 2004 2006 2008 2010 2012 2014
Desktop
Mobile
Dance,
Have fun,
Live the experience
Check in
Tweet
Share
Capture the experience
Mobile Africa
Mobile Africa (Some general
stats)
• Internet users now just over 16 million
• 42 million mobile users in SA – There are
68m active sim cards (Africa has 700m
phones now, still rising fast)
• Approx 12 million smartphones in SA now -
(5m blackberry,
4.2m Symbian, 2m Android, 0.6m iphones, 0.2m
WinPhone)
• Top mobile sites in SA – Facebook, Google,
Mxit, zamob.com, gumtree, soccerladuma.mobi
• 67% of SA users only have mobile access to
the internet
Mobile Africa (Some Social Stats)
• 9.9 million Facebook users (+90% use it on
their mobile – no mobile apps)
• 2.8million Twitter users in SA (+90%
Mobile)
• MXit users: 6.5 million active SA users
for the last 30 days (Over 60 million
total registered users – SA/Kenya/Nigeria)
• Over 1 Billion “Please call me” sent each
month
• 12.5 million SA people use apps on their
phone
Mobile Tips
Invest wisely
Mobile Web Presence
Device Agnostic Content Strategy
Mobile SEO/SEM
Mobile Optimised Direct Marketing
Mobile applications
Invest Now
Invest Strategically
Ask Questions
Make your site responsive www.etv.co.za
Rule of Thumb
Make your site thumbable
Think Speed
If your site doesn’t load fast,
people will be sad
Expectations
71% expect the mobile site to load as
fast as on a desktop.
74% will only wait up to 5 seconds, now
more for the site to load.
Real world
77% of top brands mobile sites take
longer than 5 seconds to load.
79% of Google advertisers don’t have
mobile optimised sites.
Slow loading and poor navigation are main
complaints.
Test everything
Integrate with your other
platforms • Mapping
• SMS/MMS/USSD
• Calling
• Weather
• Games
• News
• Books
• Movies
• Barcodes
• etc etc
The whole is
greater than the
sum of its parts.
Aristotle (a long time
ago)
“Contextual marketing is
about delivering the right
message to the right
person, via the right
medium at the right time.”
Contextual Marketing is important in
mobile
Context
Data is the new oil
Some Africa data
• 80% of all new phones sold are smart /
feature phones
• 29% of SA Vodacom users have
smartphones
• 850m Phones (127m Smart) by 2015
(Africa)
• 250m data connected devices by 2015
(Africa)
• Personal Computer sales down 14% in Q1
2013 (largest drop since entry – Africa
is mobile)
10. Keep it Simple
What people want (Google 2012 Q4 global study)
The Mobile web
Tech Trends
The internet of things (Everything is
connected)
Learn from the
past
TV was not just
radio with
pictures.
Websites were
not just
brochures
online.
Mobile Phones
are not just
small computers.