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ICMA "Classifieds: Recipes for Success"

What is happening on Mobile

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What is happening on

Mobile?

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Mobile OS market is overcrowded!

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The Mobile OS market is overcrowded

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OS:The battle of the Titans

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OS:The battle of the Titans

Worldwide Mobile Operating System 2011 and 2015 Market Share

Source: IDC

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Android becomes the world's leading smartphone platform

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OS:The battle of the Titans

Total apps in store:

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OS Share of Mobile Web Consumption: Worldwide

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OS Share of Mobile Web Consumption: Europe

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OS Share of Mobile Web Consumption: Asia

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OS Share of Mobile Web Consumption: North America

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Application or Mobile website?

Mobile Website vs. Mobile App (Application):Which suits your ambitions?

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Application vs. Mobile website?

Options•Application for users to download•Mobile website•Both ?

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Application vs. Mobile website?

Similarities•Accessed over (mobile) Internet•Contain text/images/video/…•Integrated functions: click to call, …•Performance !

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Application vs. Mobile website?

Application – Advantages•Monetization/Sellable (micro payments)•Findability: Existing/Free distribution channels (appstores)•Mobile phone specific features (send SMS, access contacts, …)•On the phone until uninstalled (can also be is disadvantage)•Offline mode: access + local storage

Application – Disadvantages•Installation requires ‘privileges’ = account in app store (credit card)•Platform specific versions (multiplatform dev?)•AppStore/Marketplace accept ? (different policies)•Update ? Who has which version – user must choose to update

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Application vs. Mobile website?

Mobile website - Advantages •Platform independent – available on every handset > WURFL libraries•HTML/HTML5: GPS, Gyroscope (tilting)•No acceptance policy – unregulated•Immediacy: Mobile Websites Are Instantly Available •Upgradability: Mobile Websites Can Be Updated Instantly •Reach: Mobile Websites Have Broader Reach •A Mobile Website Can be an App!

Mobile website – Disadvantages•Invoicing needs credit card – no in app purchase •Must be bookmarked – no installation•Own marketing – no piggy back in appstores•Older devices = older browsers -> no new technologies

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Application vs. Mobile website?

So what do you need ?(not want)

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Application vs. Mobile website?

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Application vs. Mobile website?

Set your goal first•Marketing driven ? •Deliver content and establish broad mobile presence ?•Interactive engagement•Application that needs to work like a computer program

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Application vs. Mobile website?

If you go for an app, make it meaningfullWhen Does an App Make Sense?

•Interactivity/Gaming •Regular Usage/Personalization •Complex Calculations or Reporting •Native Functionality or Processing Required•No connection Required