The Four A’s of Social & Digital Media
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Social Media RightOnline May 2, 2015
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Transcript of The Four A’s of Social & Digital Media
Social MediaRightOnlineMay 2, 2015
The Four A’s of Social & Digital Media
•Amplification•Activation•Actionable Intelligence•Ability
“Free like a puppy, not free like a beer.”
Social Drives Traffic
Source: https://blog.shareaholic.com/social-media-traffic-trends-01-2015/http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/
Which Platforms?
A Word About Young People
Source: http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/pi_2015-04-09_teensandtech_01/http://www.americanpressinstitute.org/publications/reports/survey-research/differences-within-millennials/
Facebook: How Many Fans?
Lots of Other Platforms
Final Message: Words (Characters) Count
Source: https://blog.bufferapp.com/optimal-length-social-media
