The Five Insights of Buyer Persona Research
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aamplify.co.nz 1 FIVE CRITICAL INSIGHTS YOU NEED FOR MARKETING TO DELIVER SALES RESULTS. BUYER PERSONA RESEARCH.
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21-Oct-2014 -
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Buyer Persona Research is a powerful way to rapidly understand WHY people buy from you. It means you can develop sales and marketing campaigns that deliver sales results. Enabling you to get the attention of buyers, speak to then in terms that they understand and connect your brand to them. Generally you have 30 seconds or less to get your message across - designing your web content, video content or marketing automation campaigns to resonate with buyers optimises Return On Investment for marketing spend. This presentation is about the 5 key insights that Buyer Persona research gives you. Includes references to Street Art, Banksy, Madmen, Apollo 13, Alice in Wonderland, The Office (US), Adele Revella, Buyer Persona Institute, Dotan Negrin - Street Performer from New York City.
Transcript of The Five Insights of Buyer Persona Research
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FIVE CRITICAL INSIGHTS
YOU NEED FOR MARKETINGTO DELIVER SALES RESULTS.
BUYER PERSONARESEARCH.
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MAKING MARKETING SPEND DECISIONS IS A LOT LIKE DECIDING WHETHER TO ENTER THE RABBIT HOLE.
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MATCHING YOUR BUYERS UP WITH YOUR PRODUCT CAN BE A STRANGE AFFAIR.
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AND JUSTIFYING A MARKETING PROGRAM NEED NOT BE BASED ON WHO HAS THE BIGGER OPINION.
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WITH BUYER PERSONA RESEARCH …
THERE ARE 5 KEY AREAS YOU GAIN INSIGHT ON,
ABOUT YOUR BUYERS...
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WHAT TRIGGERSA SEARCH FORYOUR PRODUCT?
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WHAT YOUR BUYER EXPECTS AS A RESULT OF
THIS PURCHASE?
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WHY YOUR BUYER WOULD NOT MAKE THIS DECISION?
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WHAT CAPABILITIES YOUR BUYERS EVALUATE?
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WHAT YOUR BUYERS DO TO EXAMINE
OPTIONS AND THEN CHOOSE?
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PURCHASEIMPERATIVE
SUCCESSDEFINITION
PERCEIVEDBARRIERS
DECISIONCRITERIA
BUYERSJOURNEY
THIS PROVIDES YOU WITH AN UNDERSTANDING OF THE…
THAT’S IN TUNE WITH THE MARKET.
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SO THAT YOU CAN DESIGN PROGRAMS AND CONTENT THAT WILL DELIVER
SALES RESULTS.
RATHER THAN THE
INEVITABLE RESULT OF THIS ADVERTISEMENT.
