October, 2015

BUYER PERSONA:LADY GAGA

Alex The Music Biz Junky

BACKGROUND:• UF fourth year Public Relations

major• Director of Bells & Robes PR,

Swamp Records• Music press writer and

photographer, GainesvilleScene

DEMOGRAPHICS:• Female• Age 18-25• $30,000• Urban

IDENTIFIERS:• Live music fanatics• Independent trendsetters • Supporters of postmodernism

GOALS:• Raise awareness of

postmodernism in music and Lady Gaga’s role in it

• Increase social media engagement by 20%

CHALLENGES:• Morphing Lady Gaga’s already

well-established reputation• A mass social media following

that leaves little room for target audiences

HOW WE HELP:• Associate the Lady Gaga brand

with postmodernism on all platforms

• Synchronize new releases with ongoing development

Alex The Music Biz Junky

REAL QUOTES:• “Lady Gaga is probably the

definition of a pop music postmodernist.”

• “She’s just so out there. People love to hate her for it… But everyone secretly loves it.”

• “Her music and her life outlook in general are so inspiring. I try to keep up with whatever she is doing next.”

COMMON OBJECTIONS:• She tries to be weird on purpose

and I think it’s annoying.• Her music is too mainstream.• She doesn’t tour enough to

establish a better connection with fans.

Alex The Music Biz Junky

MARKETING MESSAGING:• Social Media Management

across all platforms with an emphasis on Twitter, Facebook and Instagram

• Synchronization of all posts • #PostmodernGaga hashtag

ELEVATOR PITCH:• Lady Gaga has already

established herself as a pop culture icon. We can take that one step further by establishing her as the central figure for the breakthrough postmodernist movement in pop culture today.

Alex The Music Biz Junky

Instagram: Post your own visual definition of Pop Culture Postmodernism!

Twitter: “Describe #PostmodernGaga in 140 characters or less.”

SAMPLE SOCIAL MEDIA