The Farm Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip.
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Transcript of The Farm Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip.
The FarmBecca AtkinsZach DeLoacheAnh DoRyan MillerLauren Waldrip
Overview The Cobblestone Project The Farm Findings Strengths and Weaknesses Suggestions
The Cobblestone Project Founded in April 2008 “A Community Without Need.” Eight initiatives addressing a variety of
issues in Northwest Arkansas
The Farm Was founded to provide
sustainable agriculture to help those in need around the Northwest Arkansas community
To accomplish this goal, they have 4 strategic pillars
Organizational Chart
Findings
Publics / Involved Constituents Food banks Less fortunate individuals Employees Subscribers Customers Elementary schools Volunteers Donors
Price Subscriptions are
$500/year Payment also
enables supply for hunger relief
Place Bentonville farmers
market The farm Select local food
banks
Production A set amount of 60 subscriptions are
sold per year Demand for subscriptions exceeds 60 3,000 volunteers have helped with
production over the past two years
Promotion Gift cards Social media stories and updates Word of Mouth
Strengths and Opportunities
Strengths Have built a extensive nonprofit network
of throughout the seven initiatives Tackling a major issue through a unique
technique Actually producing the food to feed the
hungry Land, physical location, and a significant
amount of it
Opportunities Currently tackling
many issues Attempting to do
everything within each issue
Limited by seasonal growing periods
Limited distribution
Suggestions
Cobblestone Project and The Farm Board Structure and Involvement Branding Social Media
Cobblestone Project and The Farm
Cobblestone The Farm
Cobblestone The Farm
Cobblestone Project and The Farm Board Structure and Involvement
Currently have one board for all initiatives Create a advisory/volunteer board for
each Start with the Farm Involve and engage more people who are
passionate about a specific issue
Cobblestone Project and The Farm Branding
Each initiative has its own logo
Cobblestone Project and The Farm Branding
Each imitative has its own logo Use a circle or rounded rectangle
(cobblestone) to unify logos Use the same font for unification Unify taglines
Be the Famer, Be the Photographer, Be the Home
Cobblestone Project and The Farm Social Media
Currently: Facebook: Cobblestone Project Farm Twitter: @CSProjectFarm
Cobblestone Project and The FarmSocial Media Comparison
Facebook Twitter
Currently Cobblestone Project Farm
@CSProjectFarm
Proposed The Farm, Cobblestone ProjectOrThe Farm, NWA
@TheFarmCSPOr@TheFarmNWA
Potentially mirror this pattern in all Cobblestone initiatives
Cobblestone Project and The Farm Social Media
Create signs/banners with information to be displayed at The Farm
Create brochures/cards to be passed out Display social media
information on all print material
The Farm, Cobblestone Project
@TheFarmCSP
Cobblestone Project and The Farm Social Media
Expand by creating a Instagram account Link Instagram, Twitter, and Facebook
Promote through contests Followers enter by retweeting/posting/liking
Re-Evaluation of Goals Streamline Goals and Programs Expand Partnerships to Meet Goals Purposeful Events
Re-Evaluation of Goals Streamline Goals and Programs
Current Goals: Hunger Relief, Economic Development, Education, and Community
Focus on your strengths Hunger Relief
Expand harvest amount Community
Physical location provides for more interaction
Re-Evaluation of Goals Expand Partnerships to Meet Goals
Partner with other organization to reach original goals without requiring organizational energy Education
Apple Seeds, Inc. Economic Growth
Farmbox Delivers
Re-Evaluation of Goals Purposeful Events
Bring people to the Farm Fulfills the Community goal Increases awareness and potential for
more donors, volunteers, and customers
Target Market Donors Volunteers Customers
Target Market Donors
Develop a specific list of needs Then, let people know those
needs Display needs at the Farm to
inform those on-site
Allow for specific sponsorships, and use signage
Partner with Campus Organizations and Corporations, and recognize
Future home of a new
High Tunnel$5,000
Target Market Volunteers
Define volunteer groupings Corporate, Campus, and Community
Collect volunteer information Build relationships with
volunteers for a long-term commitment
Target Market Customers
Determine specific organizations that The Farm will donate to Acknowledge on-site and online
Voucher Cards 1)Bring produce to the target schools 2)Discontinue this program and focus on
large organizational donations Develop a presence at the Fayetteville
Farmer’s Market
Logistical Changes Greenhouse/High Tunnel expansion Crop variety Land use Foodcorps
Logistical Changes Greenhouse/Tunnel expansion
Build more Expands growing season
Crop variety Focus on what subscribers want
Logistical Changes Land use
Through focused goals, expansion should be possible
Foodcorps & Interns Utilize the college community to increase
staffing to tackle specific goals Begin the process to acquire a Foodcorps
worker
Questions?
Thank You!