THE RIO CARNIVAL Meri and Becca
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Transcript of THE RIO CARNIVAL Meri and Becca
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THE RIO CARNIVAL
Meri and Becca
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A world famous festival held before Lent every year
Dates back to 1723 2 million people take to the streets each day Rio Carnival is filled with revellers, floats and
adornments from numerous samba schools located in Rio
Samba School – composed of a collaboration of local neighbours that want to attend carnival together, they have some kind of regional, geographic common background
Brief History of Rio Carnival
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Carnival is the epitome of a mega event Rio Carnival is a globally recognised personality Extreme media exposure, appeals to the
masses Generates significant economic, political, social
and cultural capital Brazil basically stops for almost a week and festivities are intense day and night!
Carnival as a Mega Event
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Pre modern – built around tradition, myth, rituals and
seasons Modern - rationalises spaces (Sambadrome) and have
become industrial Post modern – commodified – market values for signs
and symbols - celebritised and disneyfied – altogether voyeuristic - carnival has become meaningless - very controlled event – but comes across at chaotic
Carnival in Context
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Local identity – design in performance of carnival National identity – reflective of national views International/global identity – impressions we expect
to see are played out through the media around the world – usually overindulgent and libidinous
Global identity – carnival has significance to so many nations and has developed a global personality
Heritage – African and European influences in Samba Carnivalesque – increasingly standardised around
the world
Identities at the Carnival
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Rio Carnival is a very gendered event! Parade is predominantly women Objectification of women?
Gendered Idenites
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Success of event has put Rio on the map Reinforces Brazilian culture – music and dance Commodification of culture...
Brazilian Identity
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Media spectacle (Kellner) and interest has helped create
the spectacle seen at the Rio Carnival Reinforces global spectacle – consumed around the
world as well as in Rio de Janiero Carnival is passively consumed spectacle for some carnival can oppose the spectacle (DeBord, 1967) –
political elements
Spectacle
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An event this large has many impacts on the host city. Economic – millions for city, but where does this money
go? Slums Social – in Brazil, carnival focused on the lower classes
but now the upper classes participate with tickets in the sambadrome costing up to $500 each, this is also littered with celebs – brings communities together to put shows together
Political – used as a politcal tool – generates regeneration income – is this the case in Brazil?
Social, economic and cultural impacts
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Whole city stops for almost a week The celebrations gives everyone a chance to
be involved, street festivals – free However... Increase in crime – lack of security
Local
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Worlds perception of Brazil – flamboyant,
beautiful women, etc Through globalisation, Brazilian influences
have spread over the globe, music dance and culture
The traits of Rio Carnival can be enjoyed everywhere
Global
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How much do you think the Rio Carnival
benefits the Brazilian people? Do you think the Rio Carnival is still seen as a
religious festival?
Task