The Eurekos Journey · Brandon Hall Award #2 eBook #3 BETT Marketing Automation eBook #1 Value for...
Transcript of The Eurekos Journey · Brandon Hall Award #2 eBook #3 BETT Marketing Automation eBook #1 Value for...
The Eurekos Journey
Funding i perspektiv
We used to do training and consultancy ”The standard way”
We wanted more digital and enriched content
But we couldn’t find any LMS that was easy, quick and engaging
So we decided to build our own!
First version was born: HEUREKA!
Eurekos - Finally an LMS that puts content first!
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Our Journey
Funding…10 mio.
08-03-2019 4
2018
• Behovet i forhold til international køreplan var kr. 10 mio.
Funding 2018 blev halvdelen, men vi justerede ikke køreplanen
• Hvad betød det………
• Yderligere funding nødvendig – SØG HELLERE FOR STORT!!
• Krævende opgave for hele management team IGEN
2019
• Funding 2019 anden halvdel, justering af køreplan…….
• Fokuseret køreplan, økonomistyring og indsats
$1 bn$8 bn
$23 bn
$2 bn $0.6 bn $0.7 bn
$11 bn
Packaged content ~$33 bn
Service ~$6 bn
Platform ~$7 bn
Source:
E-learning market trends and forecast 2017-2021
(Docebo, 2016)
The potential
~$46 bn Total
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Top 50 Countries
Top 20 countries:
1. Denmark
2. US
3. Sweden
4. India
5. Finland
6. UK
7. Netherlands
8. Mexico
9. Germany
10. Ireland
11. South Africa
12. Ukraine
13. Italy
14. United Arab
Emirates
15. Canada
16. France
17. Switzerland
18. Philippines
19. Australia
20. Singapore
Primary Target Group:
Google Ads, Social Media, LMS Directories, Awards,
Analysts.
Secondary Target Group:
LMS Directories, Awards, Analysts.
“Best LMS system in the world”
“A great experience on every level”
“Never saw such a good approach to build an easy to use LMS with focus on future learning scenarios.”
”Eurekos LMS is top”
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Awards, Analysts and Testimonials
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Marketing on a low budget
Paid version Internal version
❑Brandon Hall Award #2
❑Customer Video #1
❑Spiral Media
❑eBook #2
❑Explainer video #3
❑Explainer video #4
❑Customer video #2
❑Prep new Launch
❑Brandon Hall Award #2
❑eBook #3
❑BETT
❑Marketing Automation
❑eBook #1
❑Value for Money Award
❑Spiral Media
❑Brandon Hall Award #1
❑Net Promoter Scores
❑eBook #3
❑Explainer video #5
❑Prep new launch
❑OEB
❑Customer video #3
❑eBook #4
Q4 Q1
Q2Q3
Ongoing Projects
Case studies/Testimonials/Quotes
Awards
Establish Analyst relations
Search Engine Optimization
Google Ads
Occasional press releases
Customer referral program
Webinars: Product Demo
Conference speaking engagements
Account Based Marketing (ABM)
Modify LMS directory copy
Key Priority Description & Activities Outcome Timeframe
Grow the portfolio of existing clients Scale the current Eurekos clients US based to engage with their own partners and clients
Increase number of qualified leads and opportunities
Q1/Q2
Meetings with new clients Build a strong sales pipeline All 2019
Identify and participate in procurement processes
Monitor different industries and identify tenders’ opportunities
Increase sales All 2019
Participation to events and conferences • Global Partnerships Increase number of leads Q2/Q3
Engage with the Danish Tech Industry in San Francisco
Meet Tech Ambassador to get support in presenting and positioning Eurekos
Access to selected companies and institutions
Q3/Q4
Market Business Priorities 2019 Listed in priority order
Funding i perspektiv
Thank you!