The essential social toolkit

Introducing Facebook, LinkedIn, Twitter and Blogs•How do they fit into the bigger social media picture?•What differences are there between each tool?•What is each good for? (eg. SEO, traffic to your site, brand exposure, customer communication)•What are the benefits of using them for brands and business?•Measuring and monitoring

Facebook pages

Great for•Branding•Engagement•Advertising/Promotions

Limitations•Facebook rules•Data ownership

Paid options•Promoted content•Ads•Apps•Targeting/audience data

Twitter

Great for•Real-time news•Monitoring•Engagement

Limitations•140 characters•Disposable content

Paid options•£15k for promoted tweets•Audience data•Ad targeting

Blogs

Great for•Detailed original content•Building communities•SEO and brand building

Limitations•Time intensive

Linkedin

Great for•Professional networking•Groups and forums•Expert collaboration

Limitations•Limited access for free

Paid options•Pro accounts•Ads

Youtube/Vimeo/etc…

Choose the right network for your content – Vimeo has a great design community. You tube has more reach.

Google+

Adds link relevance to content for Gogole search – helps SEO!

Others

Foursquare, Pinterest, Instagram, Vine, etc…Try them out…early adopters can win big!

Let’s look at some real world examples