The Entrepreneur's Brain

The Entrepreneur’s Brain

• Goals– You take home some useful information– You feel like an entrepreneur for an hour

• Contents– Models– Online Resources– Philosophy

• Disclaimers– IMHO– IMLE

Today

Models

Steve Blank

CustomerDevelopment

http://steveblank.com/

Steve Blank Resources

The LeanLaunchPad

http://www.slideshare.net/sblank

http://www.slideshare.net/sblank

http://www.amazon.com/gp/product/0984999302/ref=as_li_tf_tl?ie=UTF8&tag=wwwsteveblank-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0984999302

http://www.amazon.com/gp/product/0976470705/ref=as_li_tf_tl?ie=UTF8&tag=wwwsteveblank-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0976470705

Business Model Canvas

Startup Metrics for Pirates

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-nov-2012

Platform

• webmaster• analytics• docs• drive• Google+• local• hangouts• trends

• office• development

Website/Blog - CMS

• Wordpress• Joomla• Drupal• Weebly • Squarespace• Posterous

http://wordpress.com/

http://www.joomla.org/

http://drupal.org/

http://www.weebly.com/

http://www.weebly.com/

http://www.squarespace.com/

Website/Blog - Tools

• Google Analytics – powerful free web analytics• Webmaster tools – manage website functionality• Website grader – self explanatory • 99designs – crowdsourced design• Domize - domain name search• TagCrowd – word cloud your site• SEOmoz – manage and monitor your social media• SEOBook – bunch of free SEO tools

http://www.google.com/analytics/

https://www.google.com/webmasters/tools/home?hl=en

http://marketing.grader.com/?s=wsg

http://99designs.com/

https://domize.com/

https://domize.com/

http://tagcrowd.com/

http://www.seomoz.org/

http://www.seomoz.org/

http://tools.seobook.com/

http://tools.seobook.com/

Social

• Facebook• Twitter• Linkedin• Pinterest• YouTube

https://www.facebook.com/

https://twitter.com/

http://www.linkedin.com/

http://pinterest.com/

http://www.youtube.com/

Local

• Google Places – Google+ Local• Yahoo Local• Bing Local• Foursquare• Yelp• Universal Business Listing

http://www.google.com/places/

http://www.google.com/+/learnmore/local/

http://www.google.com/+/learnmore/local/

http://www.bing.com/local/

https://foursquare.com/

http://www.yelp.com/

https://www.ubl.org/

Inbound Marketing

• The Noob Guide to Online Marketing• Hubspot • Hootsuite

http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928



http://www.hubspot.com/

http://hootsuite.com/

Other

• Email Services– MailChimp– Constant Contact

• Print– Vistaprint– Moo

http://mailchimp.com/

http://www.constantcontact.com/

http://www.vistaprint.com/

http://us.moo.com/

Funding

• Angel List – get on here• TechCrunch –who’s been funded by whom• 500 startups – watch the videos• Bplans – business plan resources• Business Launchpad – more biz plan stuff

https://angel.co/

http://techcrunch.com/

http://techcrunch.com/

http://500.co/

http://www.bplans.com/

http://www.d.umn.edu/~jvileta/businessplans-dep.html



Pitching

• Raising Venture Capital – Mark Suster• Pitch Examples – Founder Institute• Startup Viagra – Dave McClure• 10 tips for the perfect investment pitch

http://www.bothsidesofthetable.com/pitching-a-vc/

http://fi.co/posts/426

http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon

http://thenextweb.com/entrepreneur/2011/10/29/dave-mcclures-10-tips-for-the-perfect-investment-pitch/

Legal

• Model Docs– National Venture Capital Association– Series Seed Documents– TechStars Model Seed Funding Documents – Business Insider Document Center– Startup document Center

• Legal Advice– Scott Walker blog – Startup Company Lawyer

• Other– BizFilings – do your biz filings here– Startup Economics capitalization tool – cool

http://www.nvca.org/index.php?option=com_content&view=article&id=108&Itemid=136

http://www.seriesseed.com/posts/documents.html

http://www.techstars.com/docs/

http://www.techstars.com/docs/

http://www.businessinsider.com/document-center

http://www.businessinsider.com/document-center

http://walkercorporatelaw.com/blog/

http://www.startupcompanylawyer.com/

http://www.bizfilings.com/

https://www.smartasset.com/infographic/startup

Cloud

• Amazon Web Services - Amazon’s cloud• Dropbox – easy store and share• Box – easy store and share• Google Drive

http://aws.amazon.com/

https://www.dropbox.com/

https://www.dropbox.com/

Communication

• Telephony– Skype - free voice and video– Freeconferencecall.com – Yup, that’s it– Toktumi – virtual phone system– Grasshopper – virtual phone system

• Collaboration– Google Apps – free Email, Chat, Docs– Google Hangouts – awesome– Evernote – cloud notes– Yammer – free enterprise social network

http://www.freeconferencecall.com/

http://www.line2.com/home/pricing/line2-pro/

http://grasshopper.com/

http://www.google.com/+/learnmore/hangouts/

http://evernote.com/

http://evernote.com/

http://www.yammer.com/

Places for Info

• Mashable• Social Media Explorer• Hubspot• Copy Blogger

http://www.socialmediaexplorer.com/

http://www.hubspot.com/

http://www.copyblogger.com/

Smart People

• Venture hacks –Nivi and Naval• Both Sides of the Table – Mark Suster• A VC – Fred Wilson• Chris Dixon• Paul Graham• pMARCA – Marc Andreessen• Feld Thoughts – Brad Feld• OnStartups – Dharmesh Shah• Startup Lessons Learned – Eric Ries• Andrew Chen• Dave McClure

http://venturehacks.com/

http://www.bothsidesofthetable.com/

http://www.avc.com/

http://cdixon.org/

http://paulgraham.com/

http://blog.pmarca.com/

http://blog.pmarca.com/

http://www.feld.com/wp/

http://www.feld.com/wp/

http://onstartups.com/

http://onstartups.com/

http://www.startuplessonslearned.com/

http://andrewchen.co/

http://500hats.com/

Conflicting Philosophies

• Internal vs. External view• Top vs. Bottom Leadership• Confidence vs. Paranoia• Listening vs. Ignoring– "the majority of things people tell you are wrong"

Mark Suster• Trust vs. Skepticism• Focus vs. Big Picture

Ultimately

• It’s all about people• It’s always your fault• Failure is just a step toward success

Frank [email protected]

The Entrepreneur's Brain

Technology

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