The End of Bricks vs. Clicks - Deutsche Messe...
Transcript of The End of Bricks vs. Clicks - Deutsche Messe...
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How digital bridges the
divide and consumers are
winning
Sören Stamer
Chief Executive Officer
CoreMedia AG
The End of Bricks vs. Clicks
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“Retail guys are going to go out of
business and e-Commerce will
become the place everyone
buys… Software eats retail.”
Marc Andreessen, 2013
The Death of Brick and Mortar?
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Digital Dominance
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Thinking Beyond Siloes Thinking Beyond Siloes Online
Store
Social
Mobile
Brand
Site
Brick &
Mortar
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Thinking Beyond Siloes Online
Store
Social
Mobile
Brand
Site
Brick &
Mortar
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Shopper Personalities
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The Rebirth of Brick & Mortar
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The Age of Experience
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Omni-Channel Drivers
Mobile Social Demographics
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The New Online Experience
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Homebase Results: Customer Engagement
Increased
average order
value by 8%
Delivered a 17%
uplift in SEO-
related sales
Experienced 5M page views
and 675k visitors on their
most important shopping day
of the year
Saw a 36% year-on-year
increase in online visitors and
a 60% year-on-year increase
in multichannel sales
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Homebase Results: Editorial Productivity
Reduced overall
time-to-web by more
than 75%
Page build times
reduced by 91%
Efficiency of
sponsored content
team increased by
220%
Edits to existing
pages now 12X
faster
Efficiency of
promotions team
increased by 233% %
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The New In-Store Experience
Photo Source: Hointer.com
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Recommendations
• Look Beyond Channels to Enable a Holistic Vision
• Collect Data to Understand the Customer Journey
• Create and Curate Great Experiences
• Integrate Systems and Coordinate Teams
• Innovate Incrementally to Ensure Success