KEYMUSIC customer case by Arlanet, From Bricks to Clicks
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21-Oct-2014 -
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Transcript of KEYMUSIC customer case by Arlanet, From Bricks to Clicks
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A solid e-commerce platform
that rocks
Paul de MetterArlanet – Digital Engineers
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Benelux biggest instruments retailer
but not yet ONLINE
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With all the cool stuffbut not IN ONE PLACE
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Having multiple brands that should
offer just one EXPERIENCE
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And a lot of grumpy rockers when
CUSTOMER SERVICE fails
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Which actually looks more likeTHIS
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Bricks to ClicksSep 2013 – Feb 2014
The story ofkeymusic.com
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SERVICE CMSMARKETS MEDIA
WAREHOUSING
€RULES
BRANDING
PRODUCTS
SOCIALAND MORE
Business Needs
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INTEGRATED CUSTOM ERPACCURATE & FAST
SEARCHMARKETING AUTOMATIONSHIPMENT GATEWAY
SHOP & PRODUCT REVIEWS
Tools & Reqs
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Let’s create an e-commerce platform
integrate BEST OF BREED
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Keymusic knows its customersand INTERNAL processes
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Arlanet knows EPiServer Commerce
and how to make it WORK
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Together we worked towardsone SOLUTION
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TWO TEAMS, ONE SCRUMCOMMERCE CMS7 R3
ERP FOR PRODUCT MGT.PERFORMANCEMULTIPLE LIVE
WEBSHOPS
Challenges
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“A fast performing
website with flexibility to steer future
market needs.”
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Buy in a retail store and receivean E-MAIL minutes after
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Or check out where you can trywhat you see ONLINE
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To create one brand one experience
for the MUSIC LOVER
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EPISERVER COMMERCE 7.5MULTI-MARKET
APPROACHMARKETING AUTOMATIONMUSICIANS COMMUNITYENGAGEMENT
Future
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