The emerging role of fi lm in business communicationAn introduction by River Film Communication

Film has become a business tool you can’t ignore

There’s nothing new about fi lm. It’s been around for years. So why has it become a must-have tool for businesses of all kinds in the last two years? And why do we believe those who ignore it will pay a heavy price?

Film + Internet = the world’s most powerful and popular mediumBecause of the Internet and mobile phones, there are lots of different ways to reach people.

One fact is certain: people love fi lm. But don’t take our word for it. There are some startling statistics about fi lm online that will make you glad you decided to read this brochure.

The second largest search engine is youtube

5.5 billion videos were viewed online in the UK in Feb 2010, up 37% on Feb 2009

70% of global online consumers watch online video

Video increases marketing click-throughrates by 96.38%

Companies are up to 50 times more likely to be found by search engines if there is a video embedded on their website’s home page

Brands using online video have seen a 20-40% uplift in sales

Competitive advantageBusinesses once had to learn how to communicate through the internet and over the next few years will need to learn how to communicate through fi lm.

Those that master this well and quickly will achieve a clear advantage over their peers.

You can use fi lm to...

sell products and services

build brand loyalty

bring anything into the boardroom

inspire and convert sceptics

build brand loyalty

put the record straight

make complex issues easy to understand

inform and inspire members of staff

win pitches

make events more memorable

imagine the future

speak to the world

turn dull into dynamic

tell a story

Film is fast, low cost and high quality

Film’s popularity and its ability to help you stand out from the competition are two important factors. Three more are cost, quality and time.

Low costWe don’t work with Hollywood budgets. We create compelling fi lms with affordable budgets.*

High QualityWhat’s more, the quality is comparable to that of a feature fi lm, thanks to the development of more professional HD digital cameras.

Fast TurnaroundWe also work extremely fast. 30% of the fi lms we made in the last 12 months took less than a week from concept to delivery and a further 50% were delivered within a month.

* Over the past year we have made fi lms with budgets ranging from under £1,000 to well over £200,000. Most cost between £2,000 and £20,000.

Recent River fi lms

Visit www.riverfc.com

The Brief

PRUPIM asked us to produce a fun and dynamic fi lm to set the mood at the beginning of presentations to prospective tenants of Green Park.

Our idea was to show people coming to an ordinary day’s work in somewhat extraordinary style...

We scoured the country for props and people to make sure we put as much of the budget on screen as possible. Everything had to be fi lmed in a single day – it was run with the precision of a well-run fi lm set!

The fi lm has been really successful in helping reinforce the idea that there’s a buzz to Green Park.

Green Park Arrive

Watch the fi lm here

www.riverfc.com/green-park

The Brief

The Corporation of London asked us to create a series of fi lms to use throughout the year and to explain the City of London and the Corporation’s role.

We displayed the messages innovatively using computer-generated banners falling down the sides of buildings

The fi lms have become an important part of the Corporation’s communications strategy.

We produced versions including one with Chinese characters and Mandarin voice over.

Watch the fi lm here

www.riverfc.com/corporation-of-london

The Corporation of London

The Brief

Grosvenor Asia Pacifi c asked us to fi lm a new 41 storey luxury residential scheme in Hong Kong to be shown to high net value worth purchasers.

Aerial sequences show the building at its best and we digitally remodelled parts of the fi lm extensively to show the scheme and its surroundings as they will be when complete.

The fi lm has been very useful in overcoming resistance to what is a new location in Hong Kong for such a premium residential scheme.

Westminster Terrace

Watch the fi lm here

www.riverfc.com/westminster-terrace

The Brief

We were asked to promote one of the Forbury Hotel’s key selling points – its reputation for mixing top-notch cocktails – to a media audience. The Forbury is one of the UK’s most exclusive boutique hotels.

We devised a mini action-adventure documentary, tracking one of the hotel’s barmen to Cuba in his quest for the perfect mojito.

A spirited ode to the hotel’s passion for all things Latino. The documentary was included in DVD format in hundreds of press packs and generated acres of coverage.

Forbury Hotel

Watch the fi lm here

www.riverfc.com/forbury-hotel

Rex Games

The Brief

UBS asked us to create a series of fun viral fi lms to be used as part of an email marketing campaign to promote offi ce space available to let.

Our idea was to show the space through silly games such as an indoor bike race and sumo wrestling.

The fi lms went to an audience of 200 agents who had to predict the winners of each game. Those that guessed correctly were entered into a prize draw.

The fi lms were viewed over 3,500 times and the project enjoyed a signifi cant profi le and press coverage rarely achieved for a scheme of this modest scale.

Watch the fi lm here

www.riverfc.com/ubs

The Brief

Every year since 1987 the City of London Corporation has hosted the Dragon Awards.

They recognize businesses and public offi ces that go above and beyond their core work to signifi cantly impact the regeneration of their local communities.

We produced a series of 10 fi lms for the award ceremony which told the story of the winners and the positive impact they delivered.

Each fi lm brought a buzz to the ceremony and was a promotional tool for the businesses involved and the Dragon Awards scheme itself.

Dragon Awards

Watch the fi lm here

www.riverfc.com/dragon-awards

The Angel Building

The Brief

As in all Derwent London’s buildings, the art and sculpture at the Angel Building was specifi cally commissioned in order to make a unique and stimulating environment. The pieces and their display were carefully considered from early on in the design process and a variety of artists chosen, each of whom has responded to the building in a highly individual way.

In conjunction with The Neighbourhood we produced a short fi lm covering the installation of a large scale sculpture in the atrium of this substantial offi ce development.

Watch the fi lm here

www.riverfc.com/derwent-london

About River

We help our clients communicate with great fi lms.

We win pitches, we tell stories, we solve problems.

We help people remember, understand and feel.

If you want effective, professional and engaging fi lms, please talk to us.

ContactJames ByardRiver Film Communication85 Clerkenwell RoadLondonEC1R 5AR

Tel +44 (0)20 7269 0065Email james@riverfc.com

www.riverfc.com