The Elegance at Hershey

June 12-14, 2015The Hotel Hershey

Hershey, PA

2015 Partnership Opportunities

THE ELEGANCE AT HERSHEY

The photographs used throughout this booklet are courtesy of Matthew Litte, Mark Usciak & Jeff Ahearn.

Founded in 2010, The Elegance at Hershey is a premier automotive event featuring only the finest and most beautiful automobiles. The Elegance celebrates a bygone era when the automobile stirred our imaginations and quickened our hearts. Created by a small group of enthusiasts as an independent, non-profit organization, The Elegance is dedicated to supporting JDRF and furthering automotive interests by supporting the AACA Museum and the AACA Library and Research Center.

THE ELEGANCE AT HERSHEY A Weekend Celebration of Cars for Causes

The Grand AscentA two-day vintage hill climb exhibition. Drivers of vintage and antique sports and race cars navigate the back road of The Hotel Hershey. The Grand Ascent is sanctioned by the Vintage Sports Car Club of America (VSCCA). This exciting hill climb expedition delights enthusiasts and curious spectators alike. Exhibitor’s display space available near the course for sponsors and vendors.

Friday Cocktail PartyMingle with show car exhibitors, Grand Ascent drivers, judges, sponsors and other VIPs at our Friday Cocktail Party, held at the AACA Museum. A casual event to meet the fellow automotive enthusiasts with whom you will spend the weekend, and to catch up with old friends.

5k ChallengeA spirit race! Join us for a 5k run on the back road of The Hotel Hershey, traversing the same course as The Grand Ascent. A joy-filled race past iconic Grand Ascent landmarks. Our Fuel Up aid station will give you the fuel you need to replenish after a successful and triumphant finish. Cash prizes awarded.

The CelebrationA Saturday evening gala dinner celebrating The Elegance at Hershey. Join sponsors, exhibitors and supporters of the AACA and JDRF in the ballroom of the Hotel Hershey for an evening of fine food, entertainment and exciting auctions.

The EleganceA Concours d’Elegance garden party featuring 65 of the world’s finest collector cars. These

rare and beautiful vehicles are artfully arranged in The Hotel Hersey’s classically manicured formal gardens. The Hotel Hershey provides an ideal location for this day of mutual admiration and relaxed camaraderie. The Elegance also features wine tastings, live music, fine jewelry displays and sponsor

exhibitions featuring restoration shops and highly sought after automobilia.

Afterglow A grand finale reception event following The Elegance. A fitting end to our motorsports weekend, the Afterglow allows exhibitors, sponsors, judges and other VIPs the opportunity to unwind as the show cars are removed from the field.

Events of The Elegance at Hershey

THE ELEGANCE BENEFICIARIES Furthering diabetes research.

Since its inception, The Elegance has contributed the bulk of the funds raised to JDRF (Juvenile Diabetes Research Foundation). Over the past 4 years, The Elegance has donated nearly half a million dollars for improving the lives of diabetes sufferers and finding a cure for this catastrophic disease.

JDRF sponsors $568 million in scientific research in 17 countries, and is the only organization globally with a strategic plan to progressively remove the impact of Type 1 Diabetes from people’s lives until it is no longer a threat to anyone. Three million Americans suffer from Type 1 Diabetes, a growing number. With your help, in 2015 we will again provide these vital funds, so that JDRF has the opportunity to improve the lives of sufferers and one day find a cure.

Supporting automotive interests.

The Elegance also supports two charitable organizations to further the automotive hobby. The Antique Automobile Club of America (AACA) is the largest not-for-profit collector car club in the world, with more than 60,000 members. At it’s headquarters in Hershey, PA, the club maintains the AACA Library and Research Center.

The AACA Library and Research Center has a staff of full time professional librarians who maintain an extensive, active collection of historical vehicle manuals, marketing materials, books, photographs and more. The Library is free and open to the public daily.

The nearby AACA Museum is dedicated to preserving and exhibiting historic automobiles and other vehicles. Open daily to the public, the AACA Museum strives to tell the story of the automobile of the “horseless carriage” from the 1886 Benz Patent Motor Car to the concept cars of tomorrow.

As a 501(c)3 organization, your contribution to The Elegance can provide a tax deduction for you or your company. Your financial support of this event will help advance the very important work of our beneficiaries. Our history is short — only 4 years — but our goal is to continue this event and further our legacy for decades to come. You can help continue this legacy through your sponsorship. Thank you.

MARKET ANALYSISWho attends the event.

The Elegance at Hershey attracts more than5,000 visitors over the three-day weekend event.

Age23% are over 6534% are between the ages of 51 and 65 22% are between the ages of 36 and 5012% are between the ages of 21 and 359% are under 20

Participant Attendance by state49% Pennsylvania29% New Jersey22% Other States (NY, CT, DE, OH, MD, VA, CA, VT, SC, DC, FL, NC)

Income 7% have annual incomes up to $50,00018% have annual incomes between $51k and $100k36% have annual incomes between $101k and $250k25% have annual incomes between $251k and $450k14% have annual incomes over $451k

Gender68% are men32% are women

Marital Status72% are married28% are not married or widowed

PARTNERSHIP BENEFITSPromotion.

The goal of The Elegance is to raise funds to support our charities by providing a weekend of enjoyment for show car exhibitors and spectators alike. An additional goal is to provide an environment where our sponsors are provided with a ready audience to promote their company. In past years, more than 5,000 people have attended the event over the three day weekend. We work to achieve these numbers through various promotional efforts.

Public RelationsA public relations campaign is coordinated with local and national newspapers, television and radio. A show representative will be available to all media outlets to promote the event. Local and regional newspapers run a feature story just prior to the event. Numerous articles and blog posts will be published in the months leading up to and post event.

Newspapers and MagazinesAdvertisements will appear in a multitude of local, regional and national magazines (Road & Track, Motor Trend, Hemmings, Antique Automobile, Sports Car Digest, The New York Times, Mesh, Mainline Today, Philly Mag, Washingtonian, NY Mag, Lehigh Valley Magazine, Harrisburg Magazine, Susquehanna Style, among others). Major sponsor logos will be included in all advertisements.

Internet Major online magazines, blogs and automotive sites will be contacted prior to the show. In the past, many online sites have written articles about the show and posted photos. Advertisements will also appear on multiple automotive websites (Hemmings, Driving Line, Vintage Motorcar, Mind Over Motor, Automobile Mag, Jalopnik, NYT Automobiles, Auto Blog, among others).

Social MediaThe Elegance has a presence on all major social media (Facebook, Twitter, Instagram, YouTube, Vimeo, Google+, Pinterest). The accounts are updated with new information year round and the event’s influence is constantly growing. Current estimated reach is 15,000 individual users.

Radio and TelevisionAll major television stations will be contacted prior to the event. In the past, local television stations have covered the event with footage of the grounds, cars and crowds, presenting a perfect opportunity for a sponsor’s banner to be seen on air. All local radio stations are contacted prior to the event.

Show programAn official show program is distributed with ticket purchase to each spectator at the event. All sponsors will be referenced and their logos displayed. This 8.5’’ by 11’’, 45 page, 4 color publication contains articles, show car listings and other valuable information for car collectors and the general public. An ideal place to advertise to this affluent aficionado market, whether it’s a car dealership, a luxury clothing brand, a restaurant or a financial planning firm.

THE ELEGANCE AT HERSHEY

THE ELEGANCE AT HERSHEY

THE ELEGANCE 2015 PARTNERSHIP OPPORTUNITIES This is your chance to be a part of an automotive tradition.

The Elegance Title Sponsor $50,000 Name on all printed material, electronic communication and all advertising (Presented by…). Includes unlimited Elegance tickets, 120 Grand Ascent passes, 25 tickets to Friday Cocktail Party, 20 tickets to The Celebration and 25 tickets to Afterglow. Full page color ad in the show program book. Logo on our website with direct link. Social media. Tent on show field. Custom show field banner. Promotional material in gift bag. Trophy naming rights for one trophy. Sponsor displays at all events. Name placement on official vehicles. PLUS, VIP rides in a participant car during Grand Ascent.

Platinum Level Sponsor $35,000 Name on all printed material, electronic communication and all advertising. Includes 100 Elegance tickets, 100 Grand Ascent passes, 20 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 20 tickets to Afterglow. Full page color ad in the program book. Logo on our website. Social media. Tent in the paddock below the show field. Show field banner. Promotional material in the gift bag.

Gold Level Sponsor $25,000Includes 75 Elegance tickets, 75 Grand Ascent passes, 15 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 15 tickets to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Silver Level $10,000Includes 20 Elegance tickets, 20 Grand Ascent passes, 10 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 10 tickets to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Bronze Level $7,500Includes 10 Elegance tickets, 10 Grand Ascent passes, 6 tickets to Friday Cocktail Party, 6 tickets to The Celebration and 6 tickets to Afterglow. Half page ad in the program book. Logo on our website. Social media. Promotional material in the gift bag.

SPECIAL PARTNERSHIP OPPORTUNITIES

The Grand Ascent Sponsor $20,000Name on all Grand Ascent printed material, electronic communication and all advertising (Presented by…). Includes 75 Grand Ascent passes, 70 Elegance tickets, 12 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 12 tickets to Afterglow. Logo on our website. Social media. Half page color ad in the program book. Sponsor display space at the event. Show field banner. Sponsorship introduction and announcements at Grand Ascent. Promotional material in the gift bag.

Saturday Gala “The Celebration” Sponsor $15,000Name on all “The Celebration” printed material, electronic communication and all advertising (Presented by…). Includes 10 tickets to The Celebration, 25 Elegance tickets, 25 Grand Ascent passes, 12 tickets to Friday Cocktail Party and 12 tickets to Afterglow. Logo on our website. Social media. Sponsor display space at the event. Sponsorship introduction and announcements.

Friday Cocktail Party Sponsor $10,000Name on all “Friday Cocktail Party” printed material, electronic communication and all advertising (Presented by…) Includes 20 Friday Cocktail Party tickets, 20 Elegance tickets, 20 Grand Ascent passes, 10 tickets to The Celebration and 10 tickets to Afterglow. Logo on our website. Social media. Promotional display space at the event. Sponsorship introduction and announcements at Friday Cocktail Party.

Afterglow Sponsor $10,000Name on all “Afterglow” printed material, electronic communication and all advertising (Presented by…) Includes 20 Afterglow tickets, 20 Elegance tickets, 20 Grand Ascent passes, 10 tickets to Friday Cocktail Party and 10 tickets to The Celebration. Logo on our website. Social media. Exhibit space. Sponsorship introduction and announcements at The Celebration.

VIP Breakfasts and Lunches Sponsors $6,000 Breakfast and lunch, Saturday and Sunday. 4 individual sponsorships available. Includes 10 Grand Ascent passes, 10 Elegance tickets, 2 tickets to The Celebration and 2 tickets to Afterglow. Quarter page ad in the program book. Social media. Display signage and introduction at the meal.

5k Challenge $5,000Name on all “5k Challenge” printed material, electronic communication and all advertising. Name printed on runner’s shirts (Presented by…). Includes 10 Grand Ascent passes, 2 tickets to The Celebration and 10 Elegance tickets. Social media. Logo on our website. Promotional material in the gift bag.

Trophy Naming Package — “Best of Show” $5,000Naming rights to the “Best of Show” trophy (Presented by…). Includes 10 Grand Ascent passes, 2 tickets to The Celebration and 10 Elegance tickets. Social media. Promotional material in the gift bag.

Plaza Display Space $5,000Limited availability. Display space for your business just off the show field in the Plaza. Excellent exposure for your product. Includes 10 Grand Ascent passes, 2 tickets to The Celebration and 10 Elegance tickets. Social media. Promotional item in the gift bag.

Gift Bag Sponsor $4,500Donation of canvas gift bags for show car exhibitors. Your name and logo embroidered on the bag along with the Elegance logo and your promotional material inside the bag. Includes 10 Grand Ascent passes, 2 tickets to The Celebration and 10 Elegance tickets. Social media.

Trophy Naming Package $2,500Naming rights to a division trophy (Presented by…). Includes 5 Grand Ascent passes, 2 tickets to The Celebration and 5 Elegance tickets. Logo on our website. Social media. Promotional material in the gift bag.

We want to work with you to create a partnership package that meets your goals and ours.

Some of our additional options include: off-field hospitality tents, on-field VIP tents, custom volunteer shirts and custom awards.

THE ELEGANCE AT HERSHEY

June 12-14, 2015The Hotel HersheyHershey, PA

501 West Governor RoadHershey, PA 17033P: [717] 534-1910F: [717] 534-9101info@TheEleganceAtHershey.comTheEleganceAtHershey.comfacebook.com/TheEleganceAtHershey

For the benefit of: