The Elegance at Hershey

2016 Partnership Opportunities

June 10-12, 2016The Hotel Hershey

Hershey, PA

THE ELEGANCE AT HERSHEY

The photographs used throughout this booklet are courtesy of Matthew Litte, Mark Usciak & Jeff Ahearn.

THE ELEGANCE AT HERSHEYTHE ELEGANCE AT HERSHEY

The photographs used throughout this booklet are courtesy of Matthew Little, Mark Usciak & Jeff Ahearn

THE ELEGANCE AT HERSHEY

The photographs used throughout this booklet are courtesy of Matthew Litte, Mark Usciak & Jeff Ahearn.

THE ELEGANCE AT HERSHEY

THE ELEGANCE AT HERSHEYA Weekend Celebration of Cars for Causes.

Founded in 2010, The Elegance at Hershey is a premier automotive event featuring only the finest and most beautiful automobiles. The Elegance celebrates a bygone era when the automobile stirred our imaginations and quickened our hearts. Created by a small group of enthusiasts as an independent, non-profit organization, The Elegance is dedicated to supporting the JDRF and furthering automotive interests by supporting the AACA Museum and the AACA Library and Research Center.

Events of The Elegance at Hershey

The Grand AscentA two-day vintage hill climb exhibition. Drivers of vintage and antique sports and race cars navigate the back road of The Hotel Hershey. The Grand Ascent is sanctioned by the Vintage Sports Car Club of America (VSCCA). This exciting hill climb exhibition delights enthusiasts and curious spectators alike. Exhibitors display space available near the course for sponsors and vendors.

Friday Cocktail Party Mingle with show car exhibitors, Grand Ascent drivers, judges, sponsors and other VIPs at our Friday Cocktail Party, held at the AACA Museum. This is a casual event to meet the fellow automotive enthusiasts with whom you will spend the weekend, and to catch up with old friends.

The Concorso BizarroA-tongue-in-cheek car show bringing together those mechanical misfits, those automotive abhorrences and the just plain tacky parts of the car world. They are the pride and joy of their respective owners and the Concorso Bizarro affords us the opportunity to have some fun with both the vehicles and their owners. In conjunction with this we have invited a number of car clubs to join us in displaying their cars. This adds another dimension to the Concorso Bizarro experience.

The CelebrationA Saturday evening gala dinner celebrating The Elegance at Hershey. Join sponsors, exhibitors and supporters of the AACA and JDRF in the ballroom of the Hotel Hershey for an evening of fine food, great entertainment and an equally great silent auction.

The Elegance A Concours d’Elegance garden party featuring 70 of the world’s finest collector cars. These rare and beautiful vehicles are artfully arranged in The Hotel Hershey’s classically manicured formal gardens. The Hotel Hershey provides an ideal location for this day of mutual admiration and relaxed camaraderie. The Elegance also features wine tastings, live music, fine jewelry displays and sponsor exhibitions featuring restoration shops and highly sought after automobilia.

AfterglowA grand finale reception event following The Elegance. A fitting end to our motorsports weekend, the Afterglow allows exhibitors, sponsors, judges and other VIPs the opportunity to unwind as the show cars are removed from the field.

SeminarsThree seminars are planned for Saturday, the subjects of which are under development.

AuctionThis year the Keno Brothers will host a high end collector car auction on Saturday on the grounds of the Hotel Hershey.

THE ELEGANCE OF BENEFICIARIESTHE ELEGANCE BENEFICIARIES

Furthering diabetes research.

Since its inception, The Elegance has contributed the bulk of the funds raised to JDRF (Juvenile Diabetes Research Foundation). Over the past 4 years, The Elegance has donated nearly half a million dollars for improving the lives of diabetes sufferers and finding a cure for this catastrophic disease.

JDRF sponsors $568 million in scientific research in 17 countries, and is the only organization globally with a strategic plan to progressively remove the impact of Type 1 Diabetes from people’s lives until it is no longer a threat to anyone. Three million Americans suffer from Type 1 Diabetes, a growing number. With your help, in 2015 we will again provide these vital funds, so that JDRF has the opportunity to improve the lives of sufferers and one day find a cure.

Supporting automotive interests.

The Elegance also supports two charitable organizations to further the automotive hobby. The Antique Automobile Club of America (AACA) is the largest not-for-profit collector car club in the world, with more than 60,000 members. At it’s headquarters in Hershey, PA, the club maintains the AACA Library and Research Center.

The AACA Library and Research Center has a staff of full time professional librarians who maintain an extensive, active collection of historical vehicle manuals, marketing materials, books, photographs and more. The Library is free and open to the public daily.

The nearby AACA Museum is dedicated to preserving and exhibiting historic automobiles and other vehicles. Open daily to the public, the AACA Museum strives to tell the story of the automobile of the “horseless carriage” from the 1886 Benz Patent Motor Car to the concept cars of tomorrow.

As a 501(c)3 organization, your contribution to The Elegance can provide a tax deduction for you or your company. Your financial support of this event will help advance the very important work of our beneficiaries. Our history is short — only 4 years — but our goal is to continue this event and further our legacy for decades to come. You can help continue this legacy through your sponsorship. Thank you.

THE ELEGANCE 2015 PARTNERSHIP OPPORTUNITIES This is your chance to be a part of an automotive tradition.

The Elegance Title Sponsor $50,000 Name on all printed material, electronic communication and all advertising (Presented by…). Includes unlimited Elegance tickets, 120 Grand Ascent passes, 25 tickets to Friday Cocktail Party, 20 tickets to The Celebration and 25 tickets to Afterglow. Full page color ad in the show program book. Logo on our website with direct link. Social media. Tent on show field. Custom show field banner. Promotional material in gift bag. Trophy naming rights for one trophy. Sponsor displays at all events. Name placement on official vehicles. PLUS, VIP rides in a participant car during Grand Ascent.

Platinum Level Sponsor $35,000 Name on all printed material, electronic communication and all advertising. Includes 100 Elegance tickets, 100 Grand Ascent passes, 20 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 20 tickets to Afterglow. Full page color ad in the program book. Logo on our website. Social media. Tent in the paddock below the show field. Show field banner. Promotional material in the gift bag.

Gold Level Sponsor $25,000Includes 75 Elegance tickets, 75 Grand Ascent passes, 15 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 15 tickets to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Silver Level $10,000Includes 20 Elegance tickets, 20 Grand Ascent passes, 10 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 10 tickets to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Bronze Level $7,500Includes 10 Elegance tickets, 10 Grand Ascent passes, 6 tickets to Friday Cocktail Party, 6 tickets to The Celebration and 6 tickets to Afterglow. Half page ad in the program book. Logo on our website. Social media. Promotional material in the gift bag.

Since its inception, The Elegance has contributed the bulk of the funds raised to JDRF (The Juvenile Diabetes Research Foundation). Over the past 5 years, The Elegance has donated over half a million dollars for improving the lives of diabetes sufferers and for finding a cure for this catastrophic disease.

The JDRF sponsors $568 million in scientific research in 17 countries, and is the only organization globally with a strategic plan to progressively remove the impact of Type 1 Diabetes from people’s lives until it is no longer a threat to anyone. Three million Americans suffer from Type 1 Diabetes, and the number continues to grow. With your help, in 2016 we will again provide these vital funds, so that the JDRF has the opportunity to improve the lives of sufferers and to one day find the cure.

Supporting automotive interests.

The Elegance also supports two additional charitable organizations to further the automotive hobby. The Antique Automobile Club of America (AACA) is the largest not-for-profit collector car club in the world, with more than 60,000 members. At its headquarters in Hershey, PA, the club maintains the AACA Library and Research Center.

The AACA Library and Research Center has a staff of full time professional librarians who maintain an extensive, active collection of historical vehicle manuals, marketing materials, books, photographs and more. The Library is free and open to the public daily.

The nearby AACA Museum is dedicated to preserving and exhibiting historic automobiles and other vehicles. Open daily to the public, the AACA Museum strives to tell the story of the automobile of the “horseless carriage” from the 1886 Benz Patent Motor Car to the concept cars of tomorrow.

The Elegance at Hershey is designated as a Public Charity under Section 501(C)3 of the Internal Revenue Code. Your contribution to The Elegance can provide a tax deduction for you or your company. Your financial support of this event will help advance the very important work of our beneficiaries. Our history is short but our goal is to continue this event and further our legacy for decades to come. You can help continue this quest through your sponsorship. Thank you.

Furthering Diabetes Research.

THE ELEGANCE BENEFICIARIES Furthering diabetes research.

Since its inception, The Elegance has contributed the bulk of the funds raised to JDRF (Juvenile Diabetes Research Foundation). Over the past 4 years, The Elegance has donated nearly half a million dollars for improving the lives of diabetes sufferers and finding a cure for this catastrophic disease.

JDRF sponsors $568 million in scientific research in 17 countries, and is the only organization globally with a strategic plan to progressively remove the impact of Type 1 Diabetes from people’s lives until it is no longer a threat to anyone. Three million Americans suffer from Type 1 Diabetes, a growing number. With your help, in 2015 we will again provide these vital funds, so that JDRF has the opportunity to improve the lives of sufferers and one day find a cure.

Supporting automotive interests.

The Elegance also supports two charitable organizations to further the automotive hobby. The Antique Automobile Club of America (AACA) is the largest not-for-profit collector car club in the world, with more than 60,000 members. At it’s headquarters in Hershey, PA, the club maintains the AACA Library and Research Center.

The AACA Library and Research Center has a staff of full time professional librarians who maintain an extensive, active collection of historical vehicle manuals, marketing materials, books, photographs and more. The Library is free and open to the public daily.

The nearby AACA Museum is dedicated to preserving and exhibiting historic automobiles and other vehicles. Open daily to the public, the AACA Museum strives to tell the story of the automobile of the “horseless carriage” from the 1886 Benz Patent Motor Car to the concept cars of tomorrow.

As a 501(c)3 organization, your contribution to The Elegance can provide a tax deduction for you or your company. Your financial support of this event will help advance the very important work of our beneficiaries. Our history is short — only 4 years — but our goal is to continue this event and further our legacy for decades to come. You can help continue this legacy through your sponsorship. Thank you.

THE ELEGANCE 2015 PARTNERSHIP OPPORTUNITIES This is your chance to be a part of an automotive tradition.

The Elegance Title Sponsor $50,000 Name on all printed material, electronic communication and all advertising (Presented by…). Includes unlimited Elegance tickets, 120 Grand Ascent passes, 25 tickets to Friday Cocktail Party, 20 tickets to The Celebration and 25 tickets to Afterglow. Full page color ad in the show program book. Logo on our website with direct link. Social media. Tent on show field. Custom show field banner. Promotional material in gift bag. Trophy naming rights for one trophy. Sponsor displays at all events. Name placement on official vehicles. PLUS, VIP rides in a participant car during Grand Ascent.

Platinum Level Sponsor $35,000 Name on all printed material, electronic communication and all advertising. Includes 100 Elegance tickets, 100 Grand Ascent passes, 20 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 20 tickets to Afterglow. Full page color ad in the program book. Logo on our website. Social media. Tent in the paddock below the show field. Show field banner. Promotional material in the gift bag.

Gold Level Sponsor $25,000Includes 75 Elegance tickets, 75 Grand Ascent passes, 15 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 15 tickets to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Silver Level $10,000Includes 20 Elegance tickets, 20 Grand Ascent passes, 10 tickets to Friday Cocktail Party, 10 tickets to The Celebration and 10 tickets to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Bronze Level $7,500Includes 10 Elegance tickets, 10 Grand Ascent passes, 6 tickets to Friday Cocktail Party, 6 tickets to The Celebration and 6 tickets to Afterglow. Half page ad in the program book. Logo on our website. Social media. Promotional material in the gift bag.

The Elegance at Hershey attacts more than6,000 visitors over the three-day weekend event.

WHO IS EXPECTED TO ATTEND THE ELEGANCE AT HERSHEY?The Elegance at Hershey offers sponsors many options to reach participants and spectators with name recognition, brand exposure and overall marketing opportunities. The Elegance at Hershey attracts over 6000 guests over the three day weekend. Pre & post event coverage and publicity creates more than 750,000 impressions.Consider the typical attendee at such lifestyle events, based on data gathered for a University study of attendees at similar events, in other venues: • Morethan60%ofattendeeswere40to69years-old,themajorityofwhomwerebetweentheagesof51 and 65. Typically, they spendmore than $45,000 a year on eating out, apparel, cars, entertainment, education and insurance/investment, and are the heaviest users of credit cards. • 47%havehouseholdincomesabove$110,000withapproximately20%ofthatgrouphavinghousehold incomes over $200,000. • Hobbies:Golf,fitness,shopping,travel,andautomotiverelatedactivities. • Averageattendance:60%male,40%female. • 45%have3ormorevehiclesintheirhousehold. • 21%purchasedawatchcostingmorethan$500inthepast2years. • Publications they tend to read: Lifestyle: Architectural Digest, BusinessWeek, Cosmopolitan,Men’s Health, Time and Vanity Fair. • Automotive: Automobile, Antique Automobile, Autoweek, Car & Driver, Classic & Sports Car, Hemmings, Old Cars Weekly, Road & Track, Sports Car Market, and Vintage Roadcar. • 55%arecarenthusiasts. • 35%own2ormorecollectorcars. • Other Attributes of our target market: active lifestyle, high disposable income, married, frequent travelers, above average education, and high net worth. • Otherinterestsinclude:investments/finance,healthcareandtechnology.

Data from this study is used to target our marketing campaign.

ABOUT THE VENUEWhen considering the potential for exposure for your business, brand or message, it’s worth considering the venue chosenforthisevent.TheHotelHersheyisatop-ratedresorthoteloriginallyconstructedin1933inthegrandEuropean tradition. It has benefited from a comprehensive $67 million renovation and received accolades from major industry reviewers including: • MobilFourStarAward • MeetingsandConventionsGoldKeyAward • Member,HistoricHotelsofAmerica • AAAFourDiamondAward • SuccessfulMeetingsPinnacleAward • ForbesFourStarRatingBefitting the industry recognition The Hotel Hershey draws an upscale demographic, who appreciates its serene elegance and partake of the pampering from its luxury spa. Outdoor and indoor sports options, and fine dining enhance their experience. This hotel was chosen because its client base is typical of the participants in these events.

WWW.THEELEGANCEATHERSHEY.COM

MARKET ANALYSISWho Attends the Event.

PARTNERSHIP BENEFITSPromotion.

The over-arching goal of The Elegance is to raise funds to support our charities by providing a weekend of enjoyment for show car exhibitors and spectators alike. An additional goal is to provide an environment where our sponsors are provided with the opportunity to promote their company. We offer our sponsors a venue to obtain exposure and impressions of your target audience.

Public RelationsA very active public relations campaign is coordinated through local and national newspapers, magazines, television and radio. A show representative will be available to all media outlets to promote the event. Local and regional newspapers run a feature story just prior to the event. Numerous articles and blog posts also will be published in the months leading up to and post event.

Newspapers and MagazinesAdvertisements will appear in a multitude of local, regional and national magazines including Hemmings Motor News, Hemmings Sports and Exotic Cars, Sport Car Market, Antique Automobile, American Collector Car, Old Cars Weekly, Sports Car Digest, Vintage Motorsports, The Patriot News, The Hummelstown Sun, Harrisburg Magazine, Susquehanna Style and others). Major sponsor logos will be included in all advertisements.

InternetMajor online magazines, blogs and automotive sites will be contacted prior to the show. In the past, many online sites have written articles about the show and posted photos. Advertisements will also appear on multiple automotive websites such as Hemmings, Driving Line, Vintage Motorcar, Mind Over Motor, Automobile Mag, Jalopnik, NYT Automobiles, Auto Blog, and many others.

Social MediaThe Elegance has a presence on all major social media (Facebook, Twitter, Instagram, YouTube, Vimeo, Google+, Pinterest). The accounts are updated with new information year round and the event’s influence is constantly growing. Current estimated reach is 25,000 individual users.

Radio and TelevisionAll major television stations will be contacted prior to the event. In the past, local television stations have covered the event with footage of the grounds, cars and crowds, presenting a perfect opportunity for a sponsor’s banner to be seen on air. All local radio stations are contacted prior to the event. The Elegance weekend is also covered by nationally known automotive celebrities, featuring our event on their televised programs.

Show programThe official show program is distributed with ticket purchase to each spectator and to other enthusiasts present at theevent.Allsponsorswillbereferencedandtheirlogosdisplayed.This8.5’’by11’’,95page,4colorpublicationcontains articles, show car listings and other valuable information for car collectors and the general public. This is an ideal place to advertise to this affluent aficionado market, whether it’s a car dealership, a luxury watch brand, a restoration shop, a restaurant, fine jewelry or a financial planning firm.

WebsiteKeep up to date by visiting our website www.theEleganceAtHershey.com. Your corporate logo will be prominently displayed for all to see.

THE ELEGANCE AT HERSHEY

THE ELEGANCE AT HERSHEY

THE ELEGANCE 2016 PARTNERSHIP OPPORTUNITIESThis is your chance to become an integral part of our automotive tradition.

The Elegance Title Sponsor $50,000Name on all printed material, electronic communication and all advertising (Presented by…). Includes unlimited Elegance tickets, 120 Grand Ascent passes, 25 reservations to Friday Cocktail Party, 20 reservations to The Celebration, 5 VIP parking passes, 10 tickets for the Sunday VIP lunch and 25 reservations to Afterglow. Full page color ad in the show program book. Logo on our website with direct link. Social media. Tent on show field. Custom show field banner. Promotional material in gift bag. Trophy naming rights for one trophy. Sponsor displays at all events. Name placement on official vehicles. PLUS, VIP rides in a participant car during Grand Ascent.

Platinum Level Sponsor $35,000Name on all printed material, electronic communication and all advertising. Includes 50 Elegance tickets, 100GrandAscentpasses,20reservationstoFridayCocktailParty,10reservationstoTheCelebration,3VIPparking passes, 6 tickets for the Sunday VIP lunch and 20 reservations to Afterglow. Full page color ad in the program book. Logo on our website. Social media. Tent in the paddock below the show field. Show field banner. Promotional material in the gift bag.

Gold Level Sponsor $25,000Includes40Elegancetickets,75GrandAscentpasses,15reservationstoFridayCocktailParty,10reservationstoTheCelebration,2VIPparkingpasses,4ticketsfortheSundayVIPlunchand15reservationstoAfterglow.Halfpage color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Silver Level $10,000Includes 20 Elegance tickets, 20 Grand Ascent passes, 10 reservations to Friday Cocktail Party, 10 reservations to The Celebration, 2 VIP parking passes, 2 tickets for the Sunday VIP lunch and 10 reservations to Afterglow. Half page color ad in the program book. Logo on our website. Social media. Show field banner. Promotional material in the gift bag.

Bronze Level $7,500Includes 10 Elegance tickets, 10 Grand Ascent passes, 6 reservations to Friday Cocktail Party, 6 reservations to The Celebration, 2 VIP parking passes, 2 tickets for the Sunday VIP lunch and 6 reservations to Afterglow. Half page ad in the program book. Logo on our website. Social media. Promotional material in the gift bag.

2016 SPECIAL PARTNERSHIP OPPORTUNITIES

The Grand Ascent Sponsor $20,000Name on all Grand Ascent printed material, electronic communication and all advertising (Presented by…). Includes75GrandAscentpasses,40Elegancetickets,12reservations for Friday Cocktail Party, 10 reservations for The Celebration, and 12 reservations for Afterglow, plus *. Logo on our website. Social media. Half page color ad in the program book. Sponsor display space at the event. Show field banner. Sponsorship introduction and announcements at Grand Ascent. Promotional material in the gift bag.

Saturday Gala “The Celebration” Sponsor $15,000Name on all “The Celebration” printed material, electronic communication and all advertising (Presented by…). Includes 10 reservations to The Celebration, 25 Elegance tickets, 50 Grand Ascent passes, 12 reservations to Friday Cocktail Party and 12 reservations to Afterglow, plus *. Logo on our website. Social media. Sponsor display space at the event. Sponsorship introduction and announcements.

Friday Cocktail Party Sponsor $10,000Name on all “Friday Cocktail Party” printed material, electronic communication and all advertising (Presented by…) Includes 10 Friday Cocktail Party reservations, 20 Elegance tickets, 20 Grand Ascent passes, 10 reservations to The Celebration and 10 reservations to Afterglow, plus *. Logo on our website. Social media. Promotional display space at the event. Sponsorship introduction and announcements at Friday Cocktail Party.

Afterglow Sponsor $10,000Name on all “Afterglow” printed material, electronic communication and all advertising (Presented by…) Includes 20 Afterglow reservations, 20 Elegance tickets, 20 Grand Ascent passes, 10 reservations for Friday Cocktail Party and 10 reservations for The Celebration, plus *. Logo on our website. Social media. Exhibit space. Sponsorship introduction and announcements at The Celebration.

Some of our additional options include: off-field hospitality tents, on-field VIP tents, custom volunteer shirts and custom awards.

* 2 VIP parking passes and 2 tickets for Sunday VIP lunch

VIP Breakfasts and Lunches Sponsors $6,000Breakfastandlunch,SaturdayandSunday.4individualsponsorships available. Includes 10 Grand Ascent passes, 10Elegancetickets,4reservationsforTheCelebration,2 reservations for Afterglow, plus *. Quarter page ad in the program book. Social media. Display signage and introduction at the meal.

Concorso Bizarro Sponsor $5,000Name on all Concorso Bizarro printed material, electronic communication and all advertising. Name printed on Bizarro shirts (Presented by…). Includes 10 Grand Ascentpasses,10Elegancetickets,4reservationsfortheCelebration, plus*. Social media. Logo on our website. Promotional material in the gift bag.

Trophy Naming Package — “Best of Show” $5,000Naming rights to the “Best of Show” trophy (Presented by…). Includes 10 Grand Ascent passes and 10 Elegance tickets,4reservationsfortheCelebration.,plus*.Socialmedia. Promotional material in the gift bag.

Plaza Display Space $5,000Limited availability. Display space for your business just off the show field in the Plaza. Excellent exposure for your product.Includes10GrandAscentpasses,4reservationsfor the Celebration, 10 Elegance tickets, plus *. Social media. Promotional item in the gift bag.

Gift Bag Sponsor $4,500Donation of canvas gift bags for show car exhibitors. Your name and logo embroidered on the bag along with the Elegance logo and your promotional material inside the bag. Includes 10 Grand Ascent passes, 2 reservations for The Celebration, 10 Elegance tickets, plus *. Social media.

Trophy Naming Package $2,500Naming rights to a division trophy (Presented by…). Includes 10 Grand Ascent passes and 10 Elegance tickets, 2 reservations for the Celebration, plus * Logo on our website. Social media. Promotional material in the gift bag.

Custom Partnership OpportunitiesWe will work with you to develop a package tailored specifically to your needs. Contact Don Stabilito at 717.534.1910orDon@theEleganceAtHershey.comtodiscuss.

We want to work with you to create a partnership package that meets your goals and ours.

THE ELEGANCE AT HERSHEYTHE ELEGANCE AT HERSHEY

The photographs used throughout this booklet are courtesy of Matthew Litte, Mark Usciak & Jeff Ahearn.

THE ELEGANCE AT HERSHEY

June 12-14, 2015The Hotel HersheyHershey, PA

501 West Governor RoadHershey, PA 17033P: [717] 534-1910F: [717] 534-9101info@TheEleganceAtHershey.comTheEleganceAtHershey.comfacebook.com/TheEleganceAtHershey

For the benefit of:

The Elegance at Hershey

June 12-14, 2015The Hotel Hershey

Hershey, PA

2015 Partnership Opportunities

June 10-12, 2016The Hotel Hershey Hershey, PA

501 West Governor Road Hershey, PA 17033P: [717] 534-1910F: [717] 534-9101info@TheEleganceAtHershey.com www.TheEleganceAtHershey.com facebook.com/TheEleganceAtHershey

For the benefit of: