The eating and dining market
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Transcript of The eating and dining market
THE EATING AND DINING MARKET
RESTAURANT• SOCIAL NEEDS : DINNING
MARKET•BIOLOGICAL NEEDS :
EATING MARKET
DINNING
• DINNING IS PREDOMINANTLY A SOCIAL EVENT• SERVICE IS IMPORTANT• DEMOGRAPHICS OF CUTOMER IS ALWAYS
IMPORTANT
WHY PEOPLE DINE OUT ?
• ESCAPE FROM BOREDOM• TO SOCIALIZE• TO AVOID DRUDGERY• TO TASTE OTHER CUISINE
FINE DINING RESTAURANT
• MOST FULL SERVICE• HIGH EMPHASIS ON QUALITY• STAFF IS WELL TRAINED• PRICE CHARGED ARE VERY HIGH• VERY PERSONALISED SERVICE• HAVING GOOD LOCATION IN MARKET• CUSTOMER ARE USUALLY OLDER
CASUAL UPSCALE DINING
• THESE ARE ON THE TOP END OF CASUAL SEGMENT
• MAY BE REFFRERD AS CASUAL FINE DINING• MEALS ARE LESS TIME CONSUMING• DELIVER PROFESSIONAL AND ATTENTIVE
SERVICE AT A SIGNIFICANTLY LOWER PRICE THAN IN FINE DINING RESTAURANT
• MOST ARE HAVING UNIFYING THEME & DECOR
EATING MARKET
EATING MARKET
• THE EATING MARKET CONSISTS OF THOSE SEGMENTS THAT CATER PRIMARILY TO THE BIOLOGICAL NEEDS AS OPPOSED TO PRIMARILY SOCIAL NEEDS.
TAKE OUT
• GET THE COOKED FOOD (MEAL) PARCEL• HIGHLY SIMPLIFIED MENU• NEARLY ALL QSR OFFERS TAKE OUT FACILITY
DRIVE THROUGH
• IT BECOMES AN INTEGRAL PART OF THE QSR SERVICE STRATEGY
• HAVING ADVANTAGE OF LOW CAPITAL BECAUSE OF THE SMALL SPACE
• HIGHLY SIMPLIFIED MENU GAVE THEM LOW OPERATING COST ADVANTAGE.
DELIVERY
• NEED DELIVERY EXPERT STAFF• PRICES ARE BASICALLY COMPETITION BASED
QUICK SERVICE RESTAURANT
• MOSTLY SELF SEVICE• HAVING LESS LABOUR COST.• LOWER PRICES MENU.• LESS TIME TO PREPARE FOOD
MID SCALED RESTAURANT
• MAY BE TERMED AS MODERATELY FAST FOOD.• OPERATIONS CLOSELY LOOK LIKE QSR
FAMILY RESTAURANT
• PROVIDE TABLE SERVICE• MAY OFFER SELF SERVICE IN THE FORM OF
SALAD BAR, BREAKFAST BAR & DESSERT BAR.• USUALLY OFFERS ONLY BREAKFAST, LUNCH
AND DINNER.• MENUS ARE HAVING WIDE SELECTION.
CASUAL RESTAURANT
• PROVIDE A RELAXED ATMOSPHERE AND REASONABLY PRICED MENU.
• MOSTLY ARE CHAIN RESTAURANTS LIKE : TGI FRIDAY’S, RUBY TUESDAY ETC.
SPECIALITY RESTAURANT
• FEATURING A SPECIFIC KIND OF FOOD CONSITUTE OR CUISINE IN MENU e.g., SEA FOOD RESTAURANT
• MOST ARE HAVING THEME BASED
QUESTION AND ANSWER
PRESENTED BY:ANKUSH