Consumer Behaviour and the Market Influences on Consumer Choice Value and Origin Food preparation...

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  • Consumer Behaviour and the Market

    Influences on Consumer Choice Value and Origin Food preparation time Convenience Healthy eating Eating Out

  • Consumer Behaviour and the Market

    UK consumers main choice criteria?

  • What do consumers really care about after price?appearanceorganiccountry of origintasteNo.1

  • Value and Origin

  • Attitudes to ValueValue & OriginIGD 2005People choose food for different reasons but price, taste and freshness are always important People do not buy on price alone but by value..

  • What Will Improve Food Shopping for You?Value & Origin

  • Attitudes to Buying BritishIGD 2005Value & Origin

  • Food Preparation

  • http://news.bbc.co.uk/1/hi/uk/1754824.stm 1960s women spent 100 minutes a day cooking on average. In 2002 how long did they spend?Source: The Future Foundation, 2002 120 minutes73 minutes100 minutes54 minutes

  • Time Spent Preparing a Main Meal55% of people spend a maximum of half an hour preparing their main meal. Cooking skills are also not being passed on and are not taught in schools so the majority are less able to prepare meals.UK Food Preparation

  • Methods of Preparing a Main MealIGD 2004UK Food Preparation

  • Convenience

  • ConvenienceConvenience is important for consumers both in & out of home Chilled ready meals & takeaways both showing strong growth. Takeaways increased by 5% over last 2 years Heavy consumers of meals out of the home more likely to eat convenience in the home Introduction of new premium ranges e.g. M&S GastroPub, Waitrose, 'As Good as Going out' & Sainsbury's 'Fresh to Cook' - these provide the out of home experience in the home

  • Decline in formal eating occasions Eating little or no breakfast Shorter lunch break (
  • Healthy Eating

  • Most popular fruit?orangesapplesgrapesbananas

  • Who eats more fruit & veg portions?womenmen

  • Total Fruit - Percentage share of volume by category-2.1%+10.2%+13.3%+11.6%+5.4%+7.8%Growth of the total market between 12th Sept 04 and 11th Sept 05 = 6.7%Figures on the right show the growth in volume of each category between 12th Sept 04 and 11th Sept 05 (Source: TNS 2005)

    Chart2

    27.618.111.413.19.14.34.14.843.5

    28.818.311.611.19.14.94.44.143.6

    Tesco

    Sainsbury

    Asda

    Morrison's Group

    All Others

    Waitrose

    Somerfield

    Greengrocer

    Marks And Spencer

    Co-Op

    Chart5

    6.96.70.2

    11.314.7-3

    8.17.80.2

    8.85.43.2

    -8.9-0.8-8.2

    6.63.13.4

    22.723.4-0.6

    16.211.74

    -8.1-16.710.3

    76.10.9

    10.48.22.1

    Spend (000's)

    Volume (Tonnes)

    Price per Kg

    Chart6

    3220.916.816.78.550.1

    34.219.816.915.18.94.90.1

    Soft Fruit

    Apples

    Bananas

    Citrus

    Tropical Fruits

    Pears

    Rhubarb

    Chart7

    24.623.81717.911.25.4

    24.923.517.816.411.65.7

    Bananas

    Apples

    Soft Fruit

    Citrus

    Tropical Fruits

    Pears

    Sheet1

    52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    GSPEND310225333167126.9

    GVOLUME212525622671796.7

    Weighted Pen%98.899.20.3

    Weighted Freqr57.560.14.5

    Spend (000's)Volume (Tonnes)Price per Kg

    52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrMeasures = GSPEND Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrTOTAL MARKET6.96.70.2

    TOTAL MARKET310225333167126.9Tesco27.628.84.1Tesco11.314.7-3

    Total Tesco85699195365611.3Sainsbury18.118.31.1Sainsbury8.17.80.2

    Total Sainsbury5620856074518.1Asda11.411.61.8Asda8.85.43.2

    Total Asda3542333854318.8Morrison's Group13.111.1-14.8Morrison's Group-8.9-0.8-8.2

    Morrison's Group405487369345-8.9All Others9.19.1-0.3All Others6.63.13.4

    All Others2835753022876.6Waitrose4.34.914.8Waitrose22.723.4-0.6

    Waitrose13215816221622.7Somerfield4.14.48.6Somerfield16.211.74

    Total Somerfield12672314720216.2Greengrocer4.84.1-14Greengrocer-8.1-16.710.3

    Greengrocer147987135995-8.1Marks And Spencer440.1Marks And Spencer76.10.9

    Marks And Spencer1249331337227Co-Op3.53.63.3Co-Op10.48.22.1

    Total Co-Op10815811940410.4

    Measures = GVOLUME Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    Measures = GVOLUME52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrTotal Tesco26.328.37.6

    TOTAL MARKET212525622671796.7Total Sainsbury15.215.31.1

    Total Tesco55967764215714.7Morrison's Group14.513.5-7

    Total Sainsbury3220353471747.8Total Asda13.513.3-1.2

    Morrison's Group308205305713-0.8All Others1211.6-3.4

    Total Asda2869213024895.4Greengrocer5.84.6-21.9

    All Others2541482619073.1Total Somerfield44.24.7

    Greengrocer124263103551-16.7Waitrose3.13.615.7

    Total Somerfield857699578111.7Total Co-Op3.53.51.4

    Waitrose655658093223.4Marks And Spencer2.12.1-0.5

    Total Co-Op73930799618.2

    Marks And Spencer44731474726.1

    Measures = GSPEND Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    Soft Fruit3234.26.8

    Measures = GSPEND52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrApples20.919.8-5.4

    Total SUBSECT310225333167126.9Bananas16.816.91

    Soft Fruit993432113398614.1Citrus16.715.1-9.5

    Apples6493996568241.1Tropical Fruits8.58.95.5

    Bananas5205335620548Pears54.9-1.9

    Citrus516915500008-3.3Rhubarb0.10.15

    Tropical Fruits26283729648412.8

    Pears1557251634074.9

    Rhubarb3494392212.3

    Measures = GVOLUME Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    Bananas24.624.91

    Apples23.823.5-1.2

    Measures = GVOLUME52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrSoft Fruit1717.84.6

    Total SUBSECT212525622671796.7Citrus17.916.4-8.2

    Bananas5233905640967.8Tropical Fruits11.211.63.3

    Apples5056285330025.4Pears5.45.76.2

    Soft Fruit36193340392111.6Rhubarb009.9

    Citrus380314372273-2.1

    Tropical Fruits23820426261710.2

    Pears11493713026313.3

    Rhubarb82897017.3Measures = GSPEND Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    Total REGION1001000

    London23.5242.1

    Midlands15.115.21

    Measures = GSPEND52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrSouth11.711.3-3

    Total REGION310225333167126.9Lancashire9.19.31.8

    London7305737975179.2Yorkshire8.58.72.4

    Midlands4671015044848Scotland8.78.6-1.1

    South3618373753243.7Wales+W8.28.1-1.6

    Lancashire2831513081108.8E.England8.17.7-4.8

    Yorkshire2637462887069.5North East3.83.7-1.1

    Scotland2702402858545.8S.West3.33.3-0.5

    Wales+W2556942689545.2

    E.England2500202544831.8

    North East1173901241715.8

    S.West1025841091056.4

    Measures = GVOLUME Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    Total REGION1001000

    London21.221.93.1

    Midlands15.515.50.2

    Measures = GVOLUME52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrSouth11.211-2

    Total REGION212525622671796.7Lancashire9.99.9-0.2

    London45155249659410Yorkshire9.29.30.8

    Midlands3297683524796.9Scotland8.98.9-0.1

    South2376002484624.6Wales+W8.58.4-2.1

    Lancashire2105052241616.5E.England7.97.6-3.7

    Yorkshire1965422113817.5North East4.24.1-1.6

    Scotland1893942017436.5S.West3.33.40.7

    Wales+W1813791894864.5

    E.England1686851732872.7

    North East88929933885

    S.West70889761487.4

    Sheet2

    Sheet3

  • Top 20 Fruit Type by Volume (Tonnes)(Source: TNS 2005)

    Chart2

    27.618.111.413.19.14.34.14.843.5

    28.818.311.611.19.14.94.44.143.6

    Tesco

    Sainsbury

    Asda

    Morrison's Group

    All Others

    Waitrose

    Somerfield

    Greengrocer

    Marks And Spencer

    Co-Op

    Chart5

    6.96.70.2

    11.314.7-3

    8.17.80.2

    8.85.43.2

    -8.9-0.8-8.2

    6.63.13.4

    22.723.4-0.6

    16.211.74

    -8.1-16.710.3

    76.10.9

    10.48.22.1

    Spend (000's)

    Volume (Tonnes)

    Price per Kg

    Chart6

    3220.916.816.78.550.1

    34.219.816.915.18.94.90.1

    Soft Fruit

    Apples

    Bananas

    Citrus

    Tropical Fruits

    Pears

    Rhubarb

    Chart7

    24.623.81717.911.25.4

    24.923.517.816.411.65.7

    Bananas

    Apples

    Soft Fruit

    Citrus

    Tropical Fruits

    Pears

    Chart8

    23.515.111.79.18.58.78.28.13.83.3

    2415.211.39.38.78.68.17.73.73.3

    London

    Midlands

    South

    Lancashire

    Yorkshire

    Scotland

    Wales+W

    E.England

    North East

    S.West

    Chart3

    523390564096

    484810510083

    154576165184

    132445131817

    114937130263

    105445115703

    127943115323

    9259599249

    5166855491

    6396755029

    3498341395

    3254439342

    2894931427

    2592530695

    2170730363

    2081426142

    2119325255

    2082022917

    1807521390

    1524918121

    52 w/e 12-Sep-04

    52 w/e 11-Sep-05

    Sheet1

    52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/Yr

    GSPEND310225333167126.9

    GVOLUME212525622671796.7

    Weighted Pen%98.899.20.3

    Weighted Freqr57.560.14.5

    Spend (000's)Volume (Tonnes)Price per Kg

    52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrMeasures = GSPEND Vert %52 w/e 12-Sep-0452 w/e 11-Sep-05Yr/YrTOTAL MARKET6.96.70.2

    TOTAL MARKET310225333167126.9Tesco27.628.84.1Tesco11.314.7-3

    Total Tesco85699195365611.3Sainsbury18.118.31.1Sainsbury8.17.80.2

    Total Sainsbury5620856074518.1Asda11.411.61.8Asda8.85.43.2

    Total Asda3542333854318.8Morrison's Group13.111.1-14.8Morrison's Group-8.9-0.8-8.2

    Morrison's Group405487369345-8.9All Others9.19.1-0.3All Others6.63.13.4

    All Others2835753022876.6Waitrose4.34.914.8Waitrose22.723.4-0.6

    Waitrose13215816221622.7Somerfield4.14.48.6Somerfield16.211.74

    Total Somerfield12672314720216.2Greengrocer4.84.1-14Greengrocer-8.1-16.710.3

    G