The EarthLink Opportunity The EarthLink Network is the next generation internet service provider....
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Transcript of The EarthLink Opportunity The EarthLink Network is the next generation internet service provider....
The EarthLink Opportunity
The EarthLink Network is the next generation internet service provider. Whether it’s dial-up, high-speed, voice, web hosting, wireless, or “EarthLink Extras” like home networking or security, EarthLink connects people to the power and possibilities of the Internet.
The EarthLink Network offers its Users High-Quality Connectivity Minimal Online Intrusions Customizable Features
The EarthLink Network is able to provide Access to a Highly Desirable, Affluent Audience Integrated Opportunities Premium Sponsorships and Advertising Placements
Page Views and Unique Users
• In March 2008,
Users of The EarthLink Network turned over 650,000,000 pages and generated 4 billion ad impressions.
• According to @Plan Spring 2008,
EarthLink reaches 9,501,000 unique
Data Provided by March 2008 SiteCatalyst
The EarthLink Network includes www.earthlink.net, my.earthlink.net, home.peoplepc.com, and, home.peoplepc.com/app/bart_login.asp
@Plan, Spring 2008 Survey
The EarthLink Network Offers a Great Environment
Profile Point EarthLink Composition %
MaleFemale
43.6%56.4%
Adults 18-49Adults 25-54
45.1%59.2%
HHI $50,000+HHI $75,000+HHI $100,000+
68.0%46.4%27.7%
Any CollegeCollege Grad/Post Grad
78.9%54.6%
The Highly Desirable Audience of EarthLink
Data Provided by @Plan, Spring2008 Survey
How Do EarthLink’s Demographics Compare to its Competition?
Data Provided by @Plan, Spring2008 Survey
PROFILE POINTEARTHLINK
COMPOSITION % AOL COMPOSITION %UNITED ONLINE ISP
COMPOSITION %YAHOO COMPOSITION
% MSN COMPOSITION %
Male 43.6% 40.4% 39.8% 43.9% 45.3%
Female 56.4% 59.6% 60.2% 56.1% 54.7%
Adults 18-49 45.1% 54.4% 55.5% 59.3% 58.0%
Adults 25-54 59.2% 58.4% 66.5% 65.8% 65.7%
Average Age 49 46 47 45 45
HHI $50,000+ 68.0% 65.6% 64.4% 66.3% 68.5%
HHI $75,000+ 46.4% 43.7% 40.9% 43.6% 45.7%
HHI $100,000+ 27.7% 25.5% 23.6% 25.5% 26.7%
Average HHI Income $ 80,671 $ 78,170 $ 75,660 $ 78,078 $ 80,062
Any College 78.9% 75.3% 77.8% 78.1% 79.3%
College Grad/Post Grad 54.6% 47.6% 46.8% 51.0% 52.4%
Professional/Managerial 34.2% 29.8% 31.0% 33.8% 36.0%
Any Employed Women 35.5% 36.1% 37.1% 36.0% 36.3%
The Portals of the EarthLink Network
myEarthLink
PeoplePC
Opportunities
The EarthLink Network Roadblock: myEarthLink Front Door Placement
OPPORTUNITIESOPPORTUNITIES
300 x 250 Ownership
The EarthLink Network Roadblock: myEarthLink Front Door Placements
OPPORTUNITIESOPPORTUNITIES
300 x 250
Ownership
650 x 100
Ownership
The EarthLink Network Roadblock: myEarthLink Front Door Placements
OPPORTUNITIESOPPORTUNITIES
300 x 250
Ownership 650 x 100 can
collapse to a Logo and Text Link
The EarthLink Network Roadblock or Sponsorship: PeoplePC Front Door Placements
OPPORTUNITIESOPPORTUNITIES
300 x 250
Ownership
160 x 600
Ownership
70 x 19 logo
placements
Shop For Text Links
300 x 250
160 x 600
The EarthLink Network Roadblock: PeoplePC Log-in Placement
OPPORTUNITIESOPPORTUNITIES
120 x 240 Ownership
The EarthLink Network Roadblock: Webmail Preview Placement
OPPORTUNITIESOPPORTUNITIES
300 x 250
Ownership
The EarthLink Network: Channel Roadblock
OPPORTUNITIESOPPORTUNITIES
728 x 90 Ownership
120 x 600
Ownership
The EarthLink Network: myEarthLink Front Door Textlinks & Logos
OPPORTUNITIESOPPORTUNITIES
1) Shop For Line - $30K
2) Partner Spotlight - $25K
3) Partner Logo Line - $40K
4) Seasonal Line - $20K (Not Shown, appears below Partner Spotlight line)
5) Today at EarthLink- Special Offer (TAE) - $10K
2 Million Impressions Per day per Link.
123
5
4
5
The EarthLink Network: PeoplePC Front Door Textlinks & Logos
OPPORTUNITIESOPPORTUNITIES
1) Seasonal Line
2) Shop For Line
3) Sponsor Line
1
2
3
The EarthLink NetworkmyEarthLink Email Widget
OPPORTUNITIESOPPORTUNITIES
3 Text Links
The EarthLink NetworkStock Quotes Widget Sponsorship
OPPORTUNITIESOPPORTUNITIES
• Clickable Logo/ Advertising Message Placement (120x60)
and One Text ink
• Additional Text links available
The EarthLink NetworkmyEarthLink Travel Widget
OPPORTUNITIESOPPORTUNITIES
• Two Textlinks
• One Logo placement for one
partner
The EarthLink NetworkmyEarthLink Shopping Widget
OPPORTUNITIESOPPORTUNITIES
1) Shopping Widget Strip
2) Special Offer
3) Store Fronts
1
23
The EarthLink NetworkPeoplePC Marketplace
1
OPPORTUNITIESOPPORTUNITIES
1) Marketplace – Special Offers
2) Marketplace - Quicklinks
2
728x90
The EarthLink NetworkmyEarthLink Shopping
OPPORTUNITIESOPPORTUNITIES
1) 728x90
2) Featured Store Tiles (88x31)
3) 300x250
1
2
3
The EarthLink NetworkPeoplePC Front Door: 180x150
OPPORTUNITYOPPORTUNITY
1) 180x150
The EarthLink NetworkPeoplePC Front Door: 180x150 & 160x600
2
OPPORTUNITYOPPORTUNITY
1) 180x150
2) 160x600
1
The EarthLink NetworkPeoplePC Front Door: 120x240
OPPORTUNITYOPPORTUNITY
1) 120x240
The EarthLink NetworkChannel Pages: 728x90 & 120x600
OPPORTUNITYOPPORTUNITY
1) 728x90
2) 120x600
The EarthLink NetworkChannel Pages: 728x90, 300x250, & 180x150
OPPORTUNITYOPPORTUNITY
1) 728x90
2) 300x250
3) 180x150
The EarthLink NetworkFinance MarketWatch Pages: 728x90
OPPORTUNITYOPPORTUNITY
1) 728x90
2) 300x250
The EarthLink NetworkFinance Stock Market Pages: 728x90, 300x250, & 180x150
OPPORTUNITYOPPORTUNITY
1) 728x90
2) 300x250
3) 180x150
The EarthLink NetworkBusiness Resource Center: 728x90 & 120x600
Text link placements available
OPPORTUNITYOPPORTUNITY
1) 728x90
2) 120x60
The EarthLink NetworkKeyword & General Search: 160x600
TARGETED KEYWORD TARGETED KEYWORD SEARCHSEARCH
Formatted keywords are provided by Client in an excel spreadsheet
When a user types in a word or phrase, we can serve a 160x600 Wide Skyscraper that ties back to the user’s search
Keywords are sold on an impressions/ CPM basis and not on a bidding process
GENERAL SEARCHGENERAL SEARCH
160x600 Wide Skyscraper serves regardless of the user’s search
The EarthLink NetworkVideo Player: 728x90
OPPORTUNITYOPPORTUNITY
1) 728x90
The EarthLink NetworkSecure Webmail: 120x600
120x600*
OPPORTUNITYOPPORTUNITY
1) 120x600
(requires a secure tag)
The EarthLink NetworkWebmail Inbox: Premium Webmail Strip, 160x600, & 728x90
OPPORTUNITYOPPORTUNITY
1) Premium Webmail Strip (180x25)
2) 160x600
3) 728x90
The EarthLink NetworkPeoplePC Channel Pages: 728x90 & 120x600
OPPORTUNITYOPPORTUNITY
1) 728x90
2) 120x600
Anytime, anywhere, EarthLinkconnects people to the power
and possibilities of the Internet. We deliver a reliable and personalized experience our customers
trust.
For Further Information or a Partnership Campaign, Please Contact:
Office: 626-296-5403Cell: 213-500-2989Fax: 626-604-0360Email: [email protected]
Office: 626-296-5403Cell: 213-500-2989Fax: 626-604-0360Email: [email protected]
National Representative
Claude HuletSenior Account Executive
The EarthLink Network