The Direction of Hospitality and Tourism Higher Education Development in Thailand A Policy Perspectives

The Direction of Hospitality and Tourism Higher Education Development in Thailand Vicharn Panich, MDChairman, Higher Education Commission, Thailandpvicharn@gmail.comKeynote speech at The 8th Asia Pacific CHRIE Conference 2010, Phuket, Thailand, 13 August 2010

My Humble Background in H&T Education 1982 PSU Hospital Hospital service = Hospitality 1977 Phuket Community College, PSU : Diploma in Hotel & Tourism Mgt 1994 PSU Phuket : International Program in Hotel Mgt TRF : Tourism Research Program

Students & Graduates Sufficient quantity, quality not up to standard Year 2010 : 104 / 147 HEIs 150 curricula, 6 PhD level

Enhancing Quality2001 2003 MUA (OHEC) : Curriculum Development Committee 2004 OHEC : sub-committee on the Development of Hospitality and Tourism Discipline e Courseware www.andaman-ecourseware.comwww.thaicyberu.go.th

Thai Qualifications Framework (TQF) Specifies Learning outcomes and Teaching and Assessment Strategies5 Learning Outcomes - Ethical and Moral Development - Knowledge - Cognitive Skills - Interpersonal Skills and Responsibility - Analytical and Communication Skills

Direction of National DevelopmentNESDB : Globalization, Competitiveness, Knowledge-based Economy , Tourism 5 major trends affecting Thai Tourism 1. Economic Grouping 2. Advances in Technologies 3. Social Changes 4. Free Movement of People 5. Changes in the environment and natural resources

Direction of H&T HE DevelopmentPerform 3 major roles in a synergistic manner : - Production of Graduates - Production of Knowledge (Research) - Public Services : General & Local, HT Industry

Four Groups of Research in H&TTeaching & Learning RTechnical Development RSystems RSocietal R (Social/Public Services)

Proposed DirectionWork closely with HT Industry, TAT, MoTS, Local Authorities Work Toward Learning Systems : Collaborate in making HTI Society Relationship a Learning Systems By Systems Research and by Knowledge Management (KM) Produce Systems Research Results/Recommendation for HTI Systems Management and Governance Minimize Negative Effects, Maximize Positive Effects