The digital transformation of museums for new experiential cultural paths
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Transcript of The digital transformation of museums for new experiential cultural paths
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Museum Digital Transformation
Firenze, 25 Marzo 2017
Digital transformation of museums;
new experiential cultural pathsTiziana Lombardo
3logic MK
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Quali obiettivi per i musei?
Imagecourtesy:www.bouncemilwaukee.com
“Ourcompe**onisNe/lixandCandyCrush,notothermuseums”–Sree
Sreenivasan
MISSIONEDUCATIVA
VISITAMUSEALE
INTRATTENIMENTO
COINVOLGIMENTO
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Oltre il confine dello spazio fisico
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Imagecourtesy:luneHa2311.wordpress.com
Nell’era del digitale un pubblico coinvolto rappresenta la vetta del successo
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Perché coinvolgere?
Solounpubblicocoinvoltoco-creavalore
Perché….
• FornisceapprofondimenTsuicomportamen,• CondividecontenuTemessaggi• PartecipaaglievenT• E’interessato• Sifidelizza• Creanuovicontenu,
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RijksmuseumAmsterdamRijksstudio:• 589,435operedigitali• 325,150Rijksstudio• Rijkstudioaward
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TheMET:• ProgeHoOpenAccess:420.000opere
disponibilionlineinCC0• Circa70personenellostaff“digital”
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SmartifyLanciatoamarzo2017Damaggio2017:• LouvrediParigi• MET• Rijksmuseum• WallaceCollecTon
• Altrepartnershipecollezioniinprogress
hHp://smarTfy.org.uk/
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Il fil rouge…..
• CuradeicontenuT• TecnologiediulTmagenerazione• Staffdedicato• Designaccuratodellauserexperience
Capacitàdispesa
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….Ma?Lamaggiorpartedellerealtàmusealièdimedio/piccoledimensioni…
Risorseumane,economiche,infrastruHuralilimitate….
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Buone notizie
• NontuHeletecnologierichiedonoingenTinvesTmenT
• E’possibilevalorizzareipropricontenuTaengendoancheacollezionionline
• E’possibilecoinvolgereilpubblico,comunicareipropricontenu,epera:ngereacompetenzeesterneancheconbudgetlimitaT!
ImagecourtesyIlpiccolo
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Invasioni digitali363evenTnell’edizione2016organizzaTdavolontari
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Gli Igers….
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The Future Museum Challenge
• Ospitatodall’UniversitàCa’Foscari• Piùdi100iscrie(anchestranieri)• 12team,12ideediprodoHo• 3vincitori
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MuseumCamp
AmsterdamLuglio2016@AllardPiersonMuseum• +120partecipan,• 17team• 17proto,pi• 1mesedimostra
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Museomix
- Brainstorming- MulTdisciplinarietà- Scambiodiideee
competenze- ProtoTpazionerapida
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Conclusioni
ImagecourtesyMuseumhack
• Unacomunicazionenonconvenzionalenontoglievalorealcontenuto
• LadigitalizzazionenonsoHraevisitatori• TecnologieecontenuTdevonoconvergereversounobieevospecifico
• Lenuovetecnologieoffronolapossibilitàdicrearenuovemodalitàdifruizioneancheaspesecontenute
• OccorrestabilireundialogostruHuratoeconTnuaTvotralevariecompetenzechelacreazionediun’esperienzamusealerichiede
• IlcoinvolgimentodireHodipersoneesterneneiprocessidicomunicazionedelmuseocreaunaconnessioneinTmaconilmuseostesso