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The different types of SEO services available Most corporations understand that they have to have a web site. After the web site is built however, they begin asking why the web site is not providing the traffic that they expected. To put it briefly, the reason is that it is not search engine optimised. The vast majority of web development businesses usually do not do any search engine optimisation on your web site and the ones that do simple provide basic onsite SEO. To get your web site to the top of the search engines, you normally need to have a specialist search engine optimisation firm. Obviously it's essential to pick out the appropriate keywords and phrases. Normally these will be chosen according to search volumes and competitiveness. It is also vital that you pick the appropriate search engine optimisation package. When picking an SEO company, it is important to understand what is being offered. The cost and also the effectiveness is obviously dependent on what exactly is being offered. Onsite search engine optimisation is where you optimise websites for specific search phrases. This includes adding title and description tags. Additionally, it includes modifying content to ensure that it includes your keywords. Onsite search engine optimisation forms the foundations when concentrating on a particular keyword as it informs the search engines that the page that you will link to is relevant. Relevance and content is of course key. Without onsite search engine optimisation, you are facing an uphill struggle. Onsite SEO is normally adequate to rank for local search phrases like SEO Essex. Once the onsite SEO has been done, the next thing would be to build links to your website. Back links count as votes and the more links to your website, the higher it ranks. Search engines are keen to promote quality content and tend not to like back links that have been created purely for search engine optimisation purposes. As a result, particular hyperlinks carry a larger weighting than others so it's essential to build a diverse back link profile with back links that are relevant to your website. Purchasing link packages is definitely the least expensive way but it is also by far the most risky. Most hyperlinks are bought based on the number of back links built, the sort of back link and the PageRank of the page with the hyperlink on. As a consequence of this, you're not able to control the relevance or the websites that the back links are on. You also need to

Confidentiality Agreement The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will

safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons

needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd

Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com

recognise what back links are needed and what effect they have on your website otherwise your time and efforts can have an unfavourable impact. By employing an agency to take care of the complete search engine optimisation campaign, they'll be responsible for the campaign and really should build relevant, high quality hyperlinks. The cost of SEO will very much depend on the keyword phrases that you are targeting. Getting to the top of the search engines for specific keyword phrases is a competition and you are competing against other companies. In short, you have to have a superior back link profile than your competitors. As links are constantly being built, link profiles are always improving and to remain ahead of the competition, you should ensure that you are improving your link profile on a regular basis. Have you got an active search engine optimisation strategy in place?