PRESENTED BY

RAGHVENDRA KUMAR PATEL

REGS. NO-5117

The Cultural Environments Facing Business

What is Cultural ?

Culture is an integral part of every society. It is a

learned pattern of behavior and ways in which a

person lives his or her life. Culture is essential

for the existence of a society.

Cultural & Business

McDonald in India

KFC in India

Google

Introduction

Saudi arabia is the land of contrasts and paradoxes.

It boasts super modern cities, but strict religious convictions and ancient social customs often clash with the reality of the modern world.

Saudi arabia laws and customs at odds with their own value systems.

Cont…..

Four young study about the saudi market for opening a restaurant.

For research of saudi business concept they hired a firm of lebanese consultants.

As a result the four partners opened the java lounge, an upscale 250-seat establishment in 2003.

Cultural involvement in business in saudi

During the holy period of ramadan, when people fast during the day, the restaurant is allowed to serve customers only in the evening.

Starbucks franchisees had to remove part of the company logo because saudi authorities objected to the public display of woman’s face.

Cont…..

Many company adjust to saudi rules………..

Exp -

- during the five time prayer per day

McDonald’s dims its lights

closes its doors

suspends service

Cont……

If women work where men also work, they must use separate entrance and they are separated from male coworkers by partitions.

If we see at the Harvey Nichols only on the lower floors , where all salespeople are men.

Why Doing Business in Saudi Arabia?

One of the key players in the Middle East today. Saudi Arabia is a country shaped by Islam and tribal

identities.  The leading oil producer in the world.Saudi Arabia has recently made efforts to diversify its

economy.

Cultural changes in Saudi arabia

Saudi arabia was home to an affluent niche of potential consumer who wanted a restaurant offering certain western – style amenities.

Underneath their abayas, women often sport

expensive jewelry, makeup and clothing. saudi men also favor the latest high-end fashions.

Conclusion

This case talk about the how culture influence

business and how people are following their

Religious. if any company want to start his

business in saudi they should follow all rules,

regulation and culture of the country. but now

We can see the cultural changes of the country

Thank You