The Cultural Environments Facing Business By Raghvendra Patel

8/8/2019 The Cultural Environments Facing Business By Raghvendra Patel

1/12


2/12

What is Cultural ?

Culture is an integral part of every society. It is a

learned pattern of behavior and ways in which aperson lives his or her life. Culture is essential

for the existence of a society.


3/12


4/12

Introduction

y Saudi arabia is the land of contrasts and

paradoxes.

y It boasts super modern cities, but strict religious

convictions and ancient social customs often

clash with the reality of the modern world.

y Saudi arabia laws and customs at odds with their

own value systems.


5/12

Cont..

y Four young study about the saudi market for

opening a restaurant.

y For research of saudi business concept they hired

a firm of lebanese consultants.

y As a result the four partners opened the java

lounge, an upscale 250-seat establishment in

2003.


6/12

Cultural involvement in business in saudi

yDuring the holy period of ramadan, when people

fast during the day, the restaurant is allowed to

serve customers only in the evening.

y Starbucks franchisees had to remove part of the

company logo because saudi authorities objected

to the public display of womans face.


7/12

Cont..

yMany company adjust to saudi rules..

Exp -

- during the five time prayer per dayMcDonalds dims its lights

closes its doors

suspends service


8/12

Cont

y If women work where men also work, they must

use separate entrance and they are separated

from male coworkers by partitions.

y If we see at the Harvey Nichols only on the

lower floors , where all salespeople are men.


9/12

Why Doing Business in Saudi Arabia?

y One of the key players in the Middle East today.

y Saudi Arabia is a country shaped by Islam and tribal

identities.

y The leading oil producer in the world.

y Saudi Arabia has recently made efforts to diversify its

economy.


10/12

Cultural changes in Saudi arabia

y Saudi arabia was home to an affluent niche of

potential consumer who wanted a restaurant

offering certain western style amenities.

y Underneath their abayas, women often sport

expensive jewelry, makeup and clothing. saudi

men also favor the latest high-end fashions.


11/12

Conclusion

This case talk about the how culture influence

business and how people are following their

Religious. if any company want to start hisbusiness in saudi they should follow all rules,

regulation and culture of the country. but now

We can see the cultural changes of the country


12/12

The Cultural Environments Facing Business By Raghvendra Patel

Documents

Transcript of The Cultural Environments Facing Business By Raghvendra Patel