The Corporate Social media Summit Europe

6-7.11.2012 London

Question1 : How to get a responseWhat are the campaigns/communications/messages you have used that have been MOST successful so far?

-contests-pictures-relevant information-involve employees-emotional messages-human touch

Question2 : What are realistic aims/what are you trying to do? What are the key indicators/metrics/KPIs you can use to track whether your engagement plan is working?

-lead generation-traffic to website-number of brand mentions -sentiment analyzes -depends on goals

Question3 : How do you DEVELOP relationships? What strategies have you used that have created a LONG TERM relationship, as opposed to getting a short burst of response?

-bring ideas-build brand ambasador programm-know you customers and realise what are they interesting in

Question4 : How do you identify Key Influencers? A core function of the social media director is to engage key players OUTSIDE the company who can help you do your job

-Radian6-Klout-Classifications : gurus, brand advocates, staff-influence mapping

Social media for better customer experience: How to enhance brand loyalty and boost reputation.

Martha Roberts, Head of Service Communications, Royal MailPrelini Chiechi, Director, EMEA Marketing, Lithium

Empower your employees with the right tools to become successful advocates for your company online

Michael Stenberg, Vice President Web & Infrastructure, Siemens AG Christian Maybaum, Global Social Media Coordinator Corporate Communications, Deutsche Post DHLDennis Adekunle, Director, Social Media & Collaborative Services, GSK

Disasters happen faster over social: How you can monitor better to react faster and avoid crises

Jan Christensen, Head of Corporate Social Media, The LEGO GroupAmanda Kamin, Head of Issues management, Visa EuropeAndy Donaldson, Online Communications Manager, Visa Europe