The Surroundings The Similarities The Situation The Structure The Significance.
The copycursus
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Manu De Wit/BBDO: Nobody reads your bodycopy until you write it.
Transcript of The copycursus
![Page 1: The copycursus](https://reader038.fdocuments.in/reader038/viewer/2022100602/558a27e5d8b42a7e578b4638/html5/thumbnails/1.jpg)
The Copy Cursus19/09/2014
![Page 2: The copycursus](https://reader038.fdocuments.in/reader038/viewer/2022100602/558a27e5d8b42a7e578b4638/html5/thumbnails/2.jpg)
The Body CopyNobody reads it. Until you write it.
![Page 3: The copycursus](https://reader038.fdocuments.in/reader038/viewer/2022100602/558a27e5d8b42a7e578b4638/html5/thumbnails/3.jpg)
Body copy, definition
![Page 4: The copycursus](https://reader038.fdocuments.in/reader038/viewer/2022100602/558a27e5d8b42a7e578b4638/html5/thumbnails/4.jpg)
![Page 5: The copycursus](https://reader038.fdocuments.in/reader038/viewer/2022100602/558a27e5d8b42a7e578b4638/html5/thumbnails/5.jpg)
Image
Headline
Body copy
![Page 6: The copycursus](https://reader038.fdocuments.in/reader038/viewer/2022100602/558a27e5d8b42a7e578b4638/html5/thumbnails/6.jpg)
La body copy, la banquise de la pub