THE CONTENT PYRAMID · 2020-03-19 · THE CONTENT PYRAMID structured like a reverse pyramid We use...
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THE CONTENT PYRAMID structured like a reverse pyramid
We use one piece of “PILLAR” content
(a sermon, vlog, podcast, or interview) and allow the team to repurpose it
into 20-30 other pieces of content that are designed to over index on the platform they are distributed to.
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THE CONTENT PYRAMID
“PILLAR” CONTENT
RE-PURPOSE INTO MICRO-CONTENT
DISTRIBUTE ACROSSSOCIAL MEDIA
One long piece of content
i.e. sermon, daily blog, interview or podcast
Create short-formpieces of content
i.e. articles, memes, images,quotes, GIFs
Distribute all content on relevant
social media platforms
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