The Company - PayClicktargeting databases in exclusive licensing with open rate guaranteed. Display...
Transcript of The Company - PayClicktargeting databases in exclusive licensing with open rate guaranteed. Display...
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digital advertising
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The Company
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About us
Since than we have been managing Digital Campaign finding the right balance between results (ROI) and brand awareness. We do love work together our customers opting for consulting approach. We adopt proprietary technologies in order to guarantee the maximum level of control in campaigns. We are IAB(Interactive Advertising Bureau) partner, the association represents the principal opera-tors in interactive communication market. In April 2016, PayClick joins Cerved Group.
Starting from 2006 Payclick is on business
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Strengths
Proprietary technical solutions
An indipendent network that includes more than 500 premium websites. A customer base of 12.000.000 emails, business and consumer with exclusive licensing. Cross Device Campaigns. Network brand-safe. A committed team with long-time experience in Digital Marketing.
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What we do
Performance Marketing
Lead generation Couponing Database Building
Exclusive Email Marketing
Email Marketing on
targeting databases in
exclusive licensing with
open rate guaranteed.
Display Adv
Special formats and video adv: floor widget
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What we do
Intent dem
We are able to
intercept our
customers, that are
really interested in
the brand through
an original
technology.
Rental lists
Master dataset’s
rental lists
About 1million of
mobile phone
numbers provided
with advanced and
updated profiling.
SMS Marketing
SMS messages on
defined owned
lists.
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Always looking for new challanges
Markets Currently we work in:
Italy
Germany
France
Spain
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Data about 2016
3 Business Units 30
Digital professional 8
Millions turnover in 2016
Performance Marketing
Display Advertising
Exclusive Email Marketing
900.000 lead generated in 2016
5 billions views on banner in 2016
12 millions double opt-in addresses
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Services
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Services Performance Marketing Lead generation/Couponing & Database Building
Minimizing the risk of our customers paying only for results, that's our warranty to our clients.
Plus
real time verifiable results
guaranteed results whitin defined times
qualified consultation thanks to a devoted team
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Services Performance Marketing Lead generation
This activity’s aims can be: request of informations, software download, website registration, etc.
Lead generation usually takes place through a landing page created on sponsored agency requests. It contains a form that allows you to collect useful datas (name, email, phone number, etc.) according to the express agreement to receive advertising communications.
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Services Performance Marketing Couponing &
Database Building
This activity allows the company to create and increase their own databases and at the same time to acquire new potential customers. The offers of a free gift coupon or a special discount always arouses users interest. Requiring to fill out a form permits at the company to build its own customers database.
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Exclusive Email Marketing
We plan on database with an exclusive licensing and high profiling. 2 millions business contacts and 10 millions consumer.
Plus
Committed team
No overlap
Professional sending platform
Guaranteed open rate
High profiling
Services
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Exclusive Email Marketing
We accuratley outline the target of addressees meeting any kind of needs: brand awareness, products launch, customer acquisition, information gathering,etc.
Services
B2B
Geographic area Commodities sector Legal form Professionals Employees number Turnover
B2C
Gender Age Geographic area Qualification Behavioural
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Display Advertising
Throughout special formats we supply adv to specific target, regardless of the website's vericality, thanks to nugg.ad technology.
Plus
guaranteed brand-safe:we work in white lists
more than 500 premium websites
evoluted target settings: audience, behavioral and remarketing
special formats: floor ad and widget video
Services
Floor Ad/Widget Video
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Services
The partnership with the DMP nugg.ad, allows us to provide advertisings only for a specific target regardless of the website's verticality. By the analyzer of nugg.ad, we obtain the audience's evaluation in target. The platform supplies the creativity, exclusively to the target selected by cookie based technology. This technology can recognize the user in real time, to provide the campaign only to users truly in-terested in the promoted product.
Display Advertising Nugg.ad
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Display Advertising
formats: 300x250; 728x90; 320x100 maximum attention to viewability 500.000 views guaranteed per day appears on first demand possible audience selection with nugg.ad available for purchase in reservation and in programmatic
Services
Floor Ad
Demo
http://ad.payclick.it/extra/demo/floor_300x250/ http://ad.payclick.it/extra/demo/floor_728x90/ http://ad.payclick.it/extra/demo/floor_320x100/
Extra inventory format
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Display Advertising
customization dimensions: 400x225-640x360 px autoplay audio off start, launch with mouse over getting focus cross device maximum concentration to the viewability compatibility VAST30-VPAID2.0 possible traces: quartiles of views of the video, closing action, click, impressions possible audience selection with nugg.ad available for purchase in reservation and in programmatic
Services
Widget Video
Demo
http://ad.payclick.it/extra/demo/widget/
The Extra inventory Format that selfplaces itself on the right corner at the bottom of the website fol-lowing the user in case of scroll
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SMS Marketing
We plan SMS advertising to high profiling contacts belong to us: 1 milion numbers. Next to our customer we choose the type of message and the best moment to send it.
Plus
high convertion rate
updated datas
professional delivery platform
high profiling: gender, age, geotarget, behaviors segmentation ,etc
Services
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SMS Marketing
Message topics can be: wishes messages, application to participate to a contest, warning of com-mercial promotions. Users can be invited to go to an event or a store (maybe with a promotional code included in the message), to call a phone number, to click a link and to answer Yes to be recontacted.
Services
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Intent dem Services
An innovative way of planning, unique in the Italian Market , that combines the benefits of retarget-ing along to high conversion rates of channel DEM. We operate on users naturally interested in a brand, sendind a specific communication and in-creasing convertion rates.
Retargeting 360°
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Intent dem Services
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Services Rental Lists
By a continuous activity of lead generation we’ve built a DB of 1 million of high profiled mobile phone number. This activity is aimed to provide lists of contacts to our customers who need relevant number of users for call center business.
Plus
high convertion rate updated datas high profiling: gender, age, geotarget, behavior segmentation,etc.
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Clients
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Clients
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Case history
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Customer / Sephora .01 Aim DB building: to collect subscribers to the newsletter stimulating them with a discount reserved only for online purchase.
Activity
Dem e Landing optimized
Performance Email Marketing
Reporting system
Results
More then 10.000 contacts in two weeks
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Customer / Avon .02 Aim Lead generation: recruitment of beauty professionals .
Activity
Optimized Dem e Landing development
Performance Email Marketing
Dispay adv
Results
More than 6000 lead generated in one year increase of the conversion rate of 400%
Exclusive Email Marketing to get access to profiled users
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Customer / Chanel .03 Aim Launch of a new product: getting users as women over30, high spending target ,to optimize the sending of the message on a specific target.
Activity
Exclusive email marketing: sending 400.000 email based on behavioral and interested profiling.
Results
Open rate 15% - CTR 14%: more then 60.000 opened email and more than 8.500 views of the website in three days
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Customer / Sloggi .04 Aim increase the e-commerce traffic: an incentive to the users in target with a free gift.
Activity
Performance Email Marketing
Results
More then 30.000 views of the website in two days
SMS marketing
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Customer / Unibet .05 Aim Optimization of the website traffic maximizing the conversions in deposits
Activity
Performance Email Marketing
Results
In over a year, more than 15.000 monthly views on the website of targeted users monitoring and optimizing the conversions(deposits).
Retargeting 360°: users who visited the website were identified on the network, on portals and databases of payclick email becoming addressees of specific communications.
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Customer / Costa Crociere .06 Aim DB building: collection of subscribers to the CostaClub by an incentive ”Win the world in cruise”
Activity
Performance Email Marketing
Results
800.000 subscribers to the CostaClub in three months
Survey
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Customer / Renault .07 Aim Optimization of the traffic website maximizing drive test requests and brochure download.
Activity
Performance Email Marketing
Results
more than 10.000 000 views on the website in two weeks.
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Customer / Nissan .08 Aim collection of drive test booking requests
Activity
Performance Email Marketing
Results
About 200 booked test drive per month
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Customer / Citroen .09 Aim Collection of estimate requests
Activity
Performance Email Marketing
Results
About 200 requests for estimates per month
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Customer / Vodafone Partner Agency .10 Aim
Collections of professionals/companies interested in mobile business phone contact.
Activity
Performance Email Marketing
Results
63.000 lead of informations requests from VAT and companies owner in one year
Optimized Dem and Landing development
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Thank you.
Business headquarter Via dell’Unione Europea 6/A-6/B, 20097 San Donato Milanese (Mi)
email / [email protected]
telefono / +39 0818769220
fax / +39 081 0061000
p.iva 06116871218
Business and operational headquarter Via Antiniana 2/a 80078 Pozzuoli (NA)