The Widget Principle
14
description
Everything Everywhere. An overview of how widgets fit into the marketing mix
Transcript of The Widget Principle
Textthe overlap principle
look upon my works, ye mighty, and tremble
everything everywhere
end of yahoo
rise of google
be where people are before they get there
destination sites
end of the url
location engines
a ‘go to’ engine
Texteverything solid melts into air
participants have control
information becomes social
... on the mobile ... on the desktop
content flees to the edges
... on the start page
rise of social networks
rise of user generated content
everything is up for grabs
Textyour place or mine?
I made it
no closed environments
my page, my widget, my timeline
my mobile, my blog
my choice of content
your place is my place
my container
I mashed it
no barriers
Textindi.ca Piczo Flickr Photobucket Digg
Spurl delicious Mobile Typepad Furl
Simpy Technorati iGoogle YouTube Xanga Vox
Multiply MySpace Hi 5 Reddit
Blackplanet Orkut Live.com Facebook Blogmarks
Freewebs Netvibes Wordpress Blogger Perfspot
Tagged Firefox LinkedIn Friendster Webwag Twitter
Typepad Pageflakes Desktop Eons
my yearbook Livejournal AOL Livespaces Hoverspot Friendfeed
the social grid
adverts applications
friends status
news picturesadverts applications
friends status
news pictures
Textwidget things
content configured
adds value does stuff
web sites databases
my stuff
funky applications
content distribution
Textwhat’s in these widgets
live stuff new stuff blogs
third party content
feedsexisting content
mashups
Textwhat is their point?
brands news presence
content keep fresh promotions
mashupsgiveawaysadverts
Textwhy do they work
users do the work
new destinations
endless expansion
user controlled
interactivitynever need updating
feeds
Texthow are they managed
theyaren’t
tracking systems
self-policing revocation
management
Textare there issues?
controlcontentlegallicence
tracking assets brand
bad sites
Textwidget management toolkit
administercontentlegallicence
creative
modular templates plugins
control
Texthow to do this
one-offs content tools auto widgets
widget project agency diy
widget distribution
Textconclusions
widgetize content
modular templates
control long term
