Why Good Service isn’t Good Enough: Shift Your Mindset- Before They Shift Their Account
THE COLLEGE GRAD MINDSET...THE COLLEGE GRAD MINDSET GET TO WORK We asked the Class of 2018 about...
1
THE COLLEGE GRAD MINDSET GET TO WORK We asked the Class of 2018 about their plans after graduation – what they will do, where they will live and what they will buy. What they told us and their revealing insights could have a big impact on your marketing programs. Brick & Mortar Matters as students prepare for the next stage in their lives of students plan to work a full-time job right after graduation. 48% will shop for Professional Apparel in-store 44% will shop for Beauty Products & Cosmetics in-store 59% REWARD THYSELF START SHOPPING of students plan to reward themselves with a special gift upon graduation 53% HOMEWARD BOUND of upcoming grads plan to live with their parents after graduation 32% TOP RESPONSES: Target, Ulta, Sephora, Walmart & CVS TOP RESPONSES: Express, H&M, Banana Republic, Macy’s & Loft STAY CONNECTED back to campus for homecoming and athletic events after graduation Recent grads plan on staying close to their alma mater of students expect to travel 57% 55% Car 14% Trip/Vacation 30% House/Apartment partnerships.bncollege.com
Transcript of THE COLLEGE GRAD MINDSET...THE COLLEGE GRAD MINDSET GET TO WORK We asked the Class of 2018 about...
THE COLLEGE GRAD MINDSET
GET TO WORK
We asked the Class of 2018 about their plans after graduation – what they will do, where they will live and whatthey will buy. What they told us and their revealing insights
could have a big impact on your marketing programs.
Brick & Mortar Matters as students prepare for thenext stage in their lives
of students plan to work afull-time job right after graduation.
48% will shop for
ProfessionalApparel in-store
44% will shop for
Beauty Products &Cosmetics in-store
59%REWARD THYSELF
START SHOPPING
of students plan to reward themselveswith a special gift upon graduation 53%
HOMEWARD BOUNDof upcoming grads plan
to live with their parents after graduation
32%
TOP RESPONSES: Target, Ulta, Sephora,Walmart & CVSTOP RESPONSES: Express, H&M, Banana
Republic, Macy’s & Loft
STAY CONNECTED
back to campus for homecoming andathletic events after graduation
Recent grads plan on staying close to their alma mater
of students expect to travel57%
55%Car
14%Trip/Vacation
30%House/Apartment
partnerships.bncollege.com
