THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

21
1 THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE FULL POTENTIAL REALIZING THE FULL POTENTIAL OF THE NEXT GENERATION INTERNET Michael R. Nelson Visiting Professor Internet Studies 1 Visiting Professor , Internet Studies Communication, Culture and Technology Program Georgetown University [email protected] My Background B.S., geology , Caltech Ph.D., geophysics, MIT 1988 -- Congressional Science Fellow 4 years as Senator Gore's science advisor 4 years as IT policy wonk at White House 1998 1999 T h l it t FCC ASIST 30 Mar 2009 1998-1999 -- T echnologist at FCC 9+ years as IBM’s Director, Internet Tech. Teaching at Georgetown since January, 2008

Transcript of THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

Page 1: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

1

THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE FULL POTENTIAL REALIZING THE FULL POTENTIAL OF THE NEXT GENERATION INTERNET

Michael R. NelsonVisiting Professor Internet Studies

•1

Visiting Professor, Internet StudiesCommunication, Culture and Technology ProgramGeorgetown [email protected]

My Background

B.S., geology, Caltechg gyPh.D., geophysics, MIT1988 -- Congressional Science Fellow4 years as Senator Gore's science advisor4 years as IT policy wonk at White House1998 1999 T h l i t t FCC

ASIST 30 Mar 2009

1998-1999 -- Technologist at FCC9+ years as IBM’s Director, Internet Tech. Teaching at Georgetown since January, 2008

Page 2: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

2

50 Things I learned in Washington

LESSON #1

ALWAYS have a good bumper sticker

ASIST 30 Mar 2009

50 Things I learned in Washington

LESSON #3

To make a point, you need two good, memorable “factoids”

ASIST 30 Mar 2009

(preferably true)

Page 3: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

3

50 Things I learned in Washington

LESSON #5

State your conclusions upfront

ASIST 30 Mar 2009

Conclusions

We are entering the third phase of the InternetAs profound as the World Wide WebThe next 2-3 years will define the Next Generation Internet

Standards and business practices are shaping the Net as much—or more—than law and regulationThe Internet revolution is less than 15% complete

Number of users

ASIST 30 Mar 2009

Total bandwidthTotal amount of contentNumber of devicesNumber of applications

Page 4: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

4

50 Things I learned in Washington

LESSON #8

Always look beyond the headlines

ASIST 30 Mar 2009

HEADLINE #1 – Cloud Computing

THE HEADLINES Google building huge data centers and

offering Google AppsWeb 2.0 buzzFlickr, YouTube, MySpace

ASIST 30 Mar 2009

ySalesForce.com

Page 5: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

5

HEADLINE #1 – Cloud Computing

THE HEADLINE Google building huge data centers and offering

Google AppsWeb 2.0 buzzFlickr, YouTube, MySpaceSalesForce.com

ASIST 30 Mar 2009

THE REAL NEWSWe’re entering the 3rd phase of computing

Page 6: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

6

From Eric Schmidt, the CEO of Google:

The Vision

, g“We’re moving into the era of ‘cloud’ computing,

with information and applications hosted in the diffuse atmosphere of cyberspace rather than on specific processors and silicon racks. The network will truly be the computer.”(“D ’t B t A i t th I t t ” E i t

ASIST 30 Mar 2009

(“Don’t Bet Against the Internet,” Economist, 2007)

Phase One – Stand Alone Computer

ASIST 30 Mar 2009

App. Data

Page 7: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

7

Phase Two – The Web

Web sites

Browser

DataData

Data

Data

ASIST 30 Mar 2009

DataApp.PC

Phase Three – The Cloud

Data

DataData Data

DataApp.

App. App.

ASIST 30 Mar 2009

Page 8: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

8

“The Big Switch” by Nicholas Carr

ASIST 30 Mar 2009

Many Flavors of Distributed Computing

1 MPeer-to-peer

The Holy GridE thi i t t d

Number of nodes

Peer to peer(PC-based)

Napster KaZaaSETI@home

Everything integratedwith everything

Power per node1 100

10

Grid Computing(Server-based)

National Grids TeraGrid

Page 9: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

9

Gartner Says Cloud Computing Will Be

This is a VERY big deal

y p gAs Influential As E-business

Special Report Examines the Realities and Risks of Cloud Computing (June 26, 2008)

ASIST 30 Mar 2009

Akamai – Visualizing the Internet

ASIST 30 Mar 2009

http://www.akamai.com/html/technology/visualizing_akamai.html

Page 10: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

10

PC-based Grids

SETI @HomeBerkeley Open Infrastructure for Network Computing

>340,000 volunteers>585,838 computers24-hour average: 1,190.46 TeraFLOPS

Fight AIDS @ Home Dozens of other projects

ASIST 30 Mar 2009

http://www.distributedcomputing.info/projects.html

TREND #2 – Internet of Things

Why it matters:y100 billion devices, not just 1.4 billion PCs

Impacts?Increased demand for ubiquitous wireless

ASIST 30 Mar 2009

qNew uses for the Cloud

Page 11: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

11

The Cloud + The Internet of Things

Data

DataData Data

DataApp.

App. App.

ASIST 30 Mar 2009

HEADLINE #3 – Internet Video

THE HEADLINE Warner Brothers, Fox offer TV shows

(including “Desperate Housewives” on the Internet

Apple puts movies online

ASIST 30 Mar 2009

THE OTHER NEWSAmateur and illegal video everywhere!

Page 12: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

12

VIDEO EVERYWHERE

TV shows, YouTube clips, animations, and other video applications already account for more than 60 percent of Internet traffic (CacheLogic)80% of all traffic in some countries is video98% of all traffic by 2009 (Hui Zhang, CMU)Amateur video

100 million downloads/day on YouTube

ASIST 30 Mar 2009

100 million downloads/day on YouTubeStar Trek fan videosGaming videosWebcams everywhere

Estimating the Exaflood(Swanson and Gilder, 2008)

ASIST 30 Mar 2009

Page 13: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

13

What’s in the Exaflood?

ASIST 30 Mar 2009

HEADLINE #4 - Collaboration

THE HEADLINE

High-end video-conferencing (WebEx)Cisco Telepresence

THE REAL NEWSThe Gaming Revolution + Virtual Worlds

ASIST 30 Mar 2009

The Gaming Revolution Virtual WorldsProducing GDP equivalent to Belgium'sMay 1 2006 Business Week cover story

Internet isn’t just a medium, it’s a PLACE

Page 14: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

14

Early Virtual Worlds Business Applications

Commerce Collaboration and Eventsand Events

Education Other

ASIST 30 Mar 2009

and TrainingOther Emerging Applications

Within 5 years, 80% of all computing

BIG, Hairy Audacious Prediction #1

Within 5 years, 80% of all computing and storage done worldwide will happen “in the cloud”

ASIST 30 Mar 2009

Page 15: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

15

No, it won’t.

Not-quite-so-audacious Prediction #1

No, it won t.

BUT, within 10 years, 80% of all computing and storage done worldwide will happen “in the

ASIST 30 Mar 2009

worldwide will happen in the cloud”

Within 5 years, 100 BILLION devices

BIG, Hairy Audacious Prediction #2

Within 5 years, 100 BILLION devices and sensors will be connected to the Net

ASIST 30 Mar 2009

Page 16: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

16

Within 10 years, 100 BILLION

Not-quite-so-audacious Prediction #2

Within 10 years, 100 BILLION devices and sensors will be connected to the Net

ASIST 30 Mar 2009

TechnicalAgreement and adoption of key standards

Why Not?

g p yIPv6, DNSsec, IPsec, Grid standards

Business practicesCooperation around open standards vs. proprietary lock-in

Culture

ASIST 30 Mar 2009

CultureUsers have to learn to “trust the cloud”CIOs and their teams have to adapt to new roles

Policy

Page 17: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

17

Policy – The rate-limiting step

•Hardware•Software•Organizations •People•Policy

GOVERNMENTS’ FIRST CHALLENGE

How to be an early adopter of new technologies ? (such as Virtual Worlds, Grid)To do list:

Move to open standardsExplore open source softwareAddress security

ASIST 30 Mar 2009

Fix procurementChange culture and reorganize

Page 18: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

18

Critical technology choicesAuthentication and directoriesOpen Document FormatPrivacy-enhancing technologies (P3P)y g g ( )Digital Rights ManagementFiltering technologies to block spam, pornVoice over IPWireless Internet standardsService-Oriented Architecture (SOA) and Grid computingInstant messagingIP 6 d l t

ASIST 30 Mar 2009

IPv6 deploymentLinking the phone network and the InternetRich media standards (SIP, multicast, etc.)End-to-end vs. walled gardens

Privacy

Updating policies for the Cloud

ySearch warrants, wiretapping in the Cloud?

TransparencyInternational data flowsOnline copyright

ASIST 30 Mar 2009

Liability for cloud service providersWho’s responsible for Illegal activities?

Competition policy

Page 19: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

19

Formula for Effective Cloud Policy

C + (OS1)(OS2) = I + (Ch1 )(Ch2)C + (OS1)(OS2) I + (Ch1 )(Ch2)C = CompetitionOS1 = Open StandardsOS2 = Open SourceI = Innovation

ASIST 30 Mar 2009

I InnovationCh1 = ChoiceCh2 = Cheap

1. The Clouds Scenario

Three Possible Futures

2. The Cloudy Skies Scenario3. The Blue Skies Scenario

ASIST 30 Mar 2009

Page 20: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

20

The Clouds Scenario

Different, distinct, proprietary cloudsNon-interoperable standardsThe cable television network business model; bottlenecks and monopolies

The Cloudy Skies Scenario

Distinct cloudsInterconnectedCloud applications aren’t interoperableLittle common middleware (e.g. no ( gsingle sign-on)Lots of missed opportunities

Page 21: THE CLOUD, THE EXAFLOOD, AND THE INTERNET OF THINGS: REALIZING THE

21

Blue Skies Scenario

A “cloud of clouds” like the network of networksTruly interoperable clouds services“Mix and match”

Sky’s the Limit!!

Common middlewareOpen Cloud ManifestoAlmost infinite opportunities

ConclusionsThe Internet Revolution is less than 15% complete15% completeCloud computing could be even more disruptive than the World Wide Web –IF it’s as open and competitive as the Web

ASIST 30 Mar 2009

When in doubt, empower the user!