The city as serendipity machine

www.serendipity-lab.com #serendipitylab @sebastianolma

The City as Serendipity Machine

Tuesday, June 11, 13

http://www.theserendipitymachine.com



Serendipity

the occurrence of unexpected encounters that create value




www.serendipity-lab.com #serendipitylab @sebastianolma Tuesday, June 11, 13



www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13




1. Understand!2. Reconfigure!3. Encounter!





How to turn the city into a Serendipity Machine?





1. Understand: the city as resource!2. Reconfigure: open up the urban fabric!

3. Encounter: embrace unexpected connections!

How to turn the city into a Serendipity Machine?





1. Understand: the city as resource!





squatting culture





late 1990s: new phase urban development





change of perspective: from confrontation to ‘no culture without subculture’





2. Reconfigure: open up the urban fabric!





€ 45 Mio (10 years)Create affordable space for artists and creatives!





# each year 100 new workspaces for artists & creatives (rent about €60 p. m2/year)

# long term contracts and leasehold

# identifying at least 5 new buildings/year for potential projects

# DON’T RUN THEIR OWN PROJECTS





target groups banks

developers

housing associations

real estate industry

district &city councils

# each year 100 new workspaces for artists & creatives (rent about €60 p. m2/year)

# long term contracts and leasehold

# identifying at least 5 new buildings/year for potential projects

# DON’T RUN THEIR OWN PROJECTS





113.000 m2 | 50 locations | 3500 (work)spaces





10 000 m2: studios, work spaces, restaurant, music studios, big dance studios, galleries, event space





squatters turned developersnon-profitbottom-up





3. Encounter: embrace unexpected connections!





Volkskrantgebouw 2007 - 2013





hotel broedplaatsbuzz

subsidy





hotel broedplaatsfocus on content

branding





hotel broedplaats10 year contract

dynamic ROI





Amsterdam’s Serendipity Machine

1. Understand: subculture as economic resource2. Reconfigure: ‘broedplaatsen’ as network for creative incubation

3. Encounter: new interfaces of value creation




www.serendipity-lab.com #serendipitylab @sebastianolma @yuliakryazheva

Thank You!

Sebastian [email protected]




mailto:[email protected]

mailto:[email protected]

The city as serendipity machine

Real Estate

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