The case for banning slims and superslims cigarettes · 2014. 12. 19. · Slims(b) CAGR: 11.9% 221...
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www.worldcancercongress.org Disclosure of Interest: None Declared The case for banning slims and superslims cigarettes Rob Cunningham
Transcript of The case for banning slims and superslims cigarettes · 2014. 12. 19. · Slims(b) CAGR: 11.9% 221...
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www.worldcancercongress.org
Disclosure of Interest: None Declared
The case for banning slims and superslims cigarettes
Rob Cunningham
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Rob Cunningham Melbourne, 4 December 2014
Japan Tobacco 2009 int’l launch Armenia Switzerland Russia
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Rationale supporting ban on slims/superslims
• No reason to allow slims • Targeting women/girls unacceptable • Outrageous industry marketing • Associates with thin body image,
weight loss, fashion, sophistication • Stylish “purse” or “perfume” packs • Perceived less harmful • Distorts package health warnings • Passed industry scream test – EU 7.5mm proposal • EU (2016), Australia have minimum package dimensions
Rob Cunningham Melbourne, 4 December 2014
