The business of open data
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Transcript of The business of open data
The business of open data Lessons learnt from ODINE
Elena Simperl – University of Southampton, UK
CeBIT 2017, Hannover 23rd March 2017
ODINE builds a business ecosystem of open data startups and SMEs in Europe
What we of fer
3
Up to € 100K equity-free
funding
Expert advice from business
mentors Peer-networking
and support
High-quality exposure in The Guardian & other
media outlets
Introductions to investors
Competit ion for EU startups & SMEs • Call open from May 2015 to August
2016 (Call is closed ) • Submissions reviewed by external
experts every two months • 6 months projects for
– THINGS THAT MATTER – Business ideas enabled by open data
€ 5.5M
Lessons learned
Lesson 1: High demand, open data offers USP visualization.opendataincubator.eu/ public/ odine.html
Lesson 2: Nat ional open data ecosystems matter
Lesson 3: Def ining the value of open data early is key
What problem SMEs are solving for their cust om ers
What p rob lem open dat a solves for the com pany
Lesson 4: Open data business models
Premium Cross
Subsidy
Advertising
Elastic (Razors/Blade)s
Freemium
White Label
Demand Platforms
Supply Platforms
Lesson 5: Companies give something back
Open Data Institute (2015) Open data means business: UK innovation across sectors and regions. London, UK. Available at http://theodi.org/open-data-means-business-uk-innovation-sectors-regions
Lesson 6: It works!
Website: opendataincubator.eu Twitter: @ODincubator