The Business Mastery Insitute - Course Guide

I appreciate that your day is very busy so I thank you for giving yourself the time to read through this package.

By doing so, what you will quickly notice is that

The Business Mastery Institute is committed to giving you the solutions in your small business that will set your business up for sustainable results and be an inspirational success. Further more in doing so you will gain back your time because of the simplicity and step by step process our programs provide.

Our Business Development Courses provide the necessary components in building a business and will step your business owners through the skills necessary to be an Innovative and Successful leader rather than taking an adhoc approach.

As a sensible business leader you may have further questions, queries or concerns after going through this resourse guide and we welcome you to speak with us about it in the next day or so.

So, in doing your due diligence you can one of our Course Consultants at [email protected] or 08 9467 7370.

I look forward to connecting with you soon.

Founder & CEO of The Business Mastery Institute

2M A S T E R Y I N S T I T U T E

The Business Mastery Institute at a glanceThe Business Mastery Institute is a Training Organization that combines the highest quality methodologies in equipping successful leaders with the skills required in Business Management and Executive Development.

The primary focus with our students is to be immersed in a Training & Learning environment where they can receive all the pieces of the puzzle.

Our strategy is two pronged:

1. To offer Training & Education to provide a learning environment for the development of critical skills in Business Management & Executive Development; with

2. Coaching & Mentoring as a strategy for improving your implementation of strategies and assessing your skills throughout the course.

This combination is proven to provide over 400% increase in results in not only the effective implementation but delivers a significant ROI for revenue and pro�t conscious leaders

Every business leader requires speci�c skills to transition them into the next phase of business development.

The Business Mastery Institute addresses the growing issue of the ‘skills gap’ in businesses and organisations by providing 3 courses all with required skills and generates speci�c outcome. They are as follows:


be daring enough to daydream and bold enough to make it happen

COURSE 3: Executive Management

What does this Mean for You?Your Team will support the Cultivatation of a

Culture of Innovation through the InnovationEQ Management Model

COURSE 2: Business Management Advanced

What does this Mean for You?You will have the skills to Implement the Advanced

Srategies in Establishing a Turnkey Enterprise

COURSE 1: Marketing & Promotions Management

What does this Mean for You?

You'll Discover How to Market & Promote a Successful Business

M A S T E R Y I N S T I T U T E

Course Options



Frameworks of Learning

Learning & Development Our approach is the �irst and the only based here in Perth that offers the multitude of learning environments to cater best for any and all preferred styles of learning.

And you will receive this through a blended approach of:

Live Webinars

24/7 Online Portal

Reference Manuals

Diagnostic Tools

Skills Assessors

E-mail Q&A

5 days a week Student Support

Regular Face to Face Business Reviews

Weekly Accountability Coaches

PLUS so much More

How to Manage a Successful Business Operation

Establish a Turnkey Business Enteprise

Cultivate a Culture of Innovation(Application Only)


I remember standing in a conference room �lled with over 1030 small business owners a few years ago when I owned a Franchise, and the speaker on the stage asked everyone to stand up and answer a series of questions:

Number 1: Could you stroll into your business at 10am the next morning and �nd that it was business as usual?

Number 2: Could you call your business number and have someone answer the phone and give you the daily report on the goings on of the business?

Number 3: Could you go on holiday and still have money �owing into your account on a daily basis?

Of the 1031 plus small business owners who answered no, and sat down, I turned and looked around the room and found that I was 1 of only 4 people who said YES and nearly the entire 1031 plus small business owners responded ‘NO’

And as I discovered, the reasons why many of them said ‘no’ and only a few could con�dently say ‘yes’ was because of the critical principles that were lacking in their businesses – of which I’ll alert you to within this guide

3 Dynamic Business Changing Questions

6 M A S T E R Y I N S T I T U T E

MARKETING

To show you how to pull your target market to you through Value Adding and creating an Automated system...

SALES To help you understand how to pro�le customers and systemise your sales process

LEADERSHIP

To show you how to manage your business with advanced human behaviour strategies to set up a prototype business model.

Business isn’t what it used to be and there is no such thing as the magic bullet or ‘magic seminar’ that will improve your business.

Rather, what you commit to doing consistently will instead become the attribute that will help you create business on your terms.

Everyday, we are �ooded with over a million bits of information and your customers have no idea how to process and sort through that tonne of ‘stuff’.

The human mind can only retain up to 7 bits of information at any one time, therefore you as a business leader need to become more effective in knowing how to go to market and what to do when you go there.

Key Program Objectivesin our Programs

What Do You Need to Know in Business?

success



• Copyrighting to write persuasive content…

• Product Launch so you can effectively launch a product…

• Web Presence so you can attract new enquiries…

• Branding to communicate the message your ‘market’ wants to hear…

• Marketing Psychology so you and your team knows precisely how the mind ticks…

• Recurring Income so you can establish life-long customers…

• Products/Services to provide the right products/services for your market…

• Results In Advance recognising what makes your market trust you more…

• Customer Profiling Sales Pro�ling knowing how to instantly ‘pro�le’ buying habits and improve sales

• ‘Chaining Anchors’ in Selling so you can combat ‘information’ gatherers

• Fluid Sales Processes to make your sales process effortless

• Business Planning in simple steps with relevance

• Business Mindset Principles & Execution strategically lead your business

• Values Based Decision Making make decisions faster and more effectively

• Technician-Entreprenuer- Leader precisely knowing how to move through the growth of your business

The type of information you need to have access to but not limited to are as follows in this list:


Money Back Guarantee

Easy Payment Plans

Continued Support as a LIFE Long Learner

Access to a Panel of Experts

Facilitation by Mentors who have ran Million dollar businesses

Flexible methods of being mentored – online, group, one-on-one

Over 70 hours of Online Coaching Tools

Access to tools and strategies prior to your first group meeting

Access to up to 7 days face to face group trainings

Cutting edge Peak Performance training

Accountability calls to keep you on target and focused

90 Day Business Planning

In-House team workshops

Executive Diagnostics

Advanced E-commerce Training

Unique Step By Step Business Development Model

Management of Small Business Operations Development

Open Membership for Business Partner

More Tele-classes than any other Business Development School

Business Planning Tools, Checklists, Templates, Planners, How to Guides, References, Updates

Access to over 130 hours of support delivered through webinars, online, face to face trainings, DVD’s, CD’s and other Bonus trainings.

OTHER SCHOOL OTHER SCHOOLM A S T E R Y I N S T I T U T E


1. I have a desire to be exposed to new challenges, new opportunities but just don’t know how to do it;

2. I am passionate about serving my clients with my skills and continue to look for new ways to improve myself and my business;

3. I will be able to live a life on my own terms without my business being a constraint;

4. I am looking for like minded people who are all focussed on building successful businesses; 5. I will have a business that is focussed on never-ending improvement and constant development;

6. I am looking for fresh ways of being able to serve my clients and give them a memorable experience;

7. I will have a lifestyle that I started out dreaming about, actually becoming a reality;

8. I will have a go to authority that is able to give me guidance, direction and support whenever I need clarity;

9. I will have the freedom to concentrate on the things that matter most;

10. I enjoy the daily operations of my business and I should be rewarded for the difference I make;

Many small business owners have a job quite simply, they get paid and make a pro�t because of the labour they engage in.

If you don’t work you don’t get paid which is tantamount to being an employee for someone else, but instead, the rat race has been created in your own small business;

15 Reasons to Become a Sustainable Business


I remember standing in a conference room �lled with over 1030 small business owners a few years ago when I owned a Franchise, and the speaker on the stage asked everyone to stand up and answer a series of questions:

Number 1: Could you stroll into your business at 10am the next morning and �nd that it was business as usual?

Number 2: Could you call your business number and have someone answer the phone and give you the daily report on the goings on of the business?

Number 3: Could you go on holiday and still have money �owing into your account on a daily basis?

Of the 1031 plus small business owners who answered no, and sat down, I turned and looked around the room and found that I was 1 of only 4 people who said YES and nearly the entire 1031 plus small business owners responded ‘NO’

And as I discovered, the reasons why many of them said ‘no’ and only a few could con�dently say ‘yes’ was because of the critical principles that were lacking in their businesses – of which I’ll alert you to within this guide

influential leadership

11. I can contribute to my family and friends because of the new growth levels in my business;

12. I am passionate about the adventure of my business development and be inspired by the growth that will also take place in myself;

13. I am entrepreneurial minded and am energized by creating new strategies to build my business;

14. I know that business is more than just percentages and statistics and that I need to do everything required to achieve more;

15. I will leave an imprint on the business world because of what I have done.

Before working with Ilse I was con�dent in my business ability but needed direction regarding building a sustainable client base. By working with Ilse I was able to gain the clarity I needed and am able to see where I am going. I would highly recommend The Business Mastery Institute to any business that requires clarity, accountability and direction.

Antoinette GOMEZ – ex General Manager and Business Owner [ACT]

After writing this testimony,

Antoinette earnt an extra $9,000 within just 30 days after leaving her job!

Real Story


success







Business Management - Foundations

- Identify Marketing Opportunities- Research & Pro�ile Markets- Making Marketing Presentations - Analysing Marketing Campaigns- Implement Marketing Activities - Build Client Relationships

Marketing & Sales

- Goal Settings- Planning Daily Promotions - Campaign Management - Testing & Measuring

Business Operations

- Identify Your Unique Selling Proposition - Understanding Direct Response Marketing - An Overview of Marketing Key Tactics - Campaign Planners

Marketing Planning

- Profitable Websites- Copyrighting - Business Relationships - Social Media - Sales Process

Marketing Tactics

- Effective Branding - Products that Profit- Advanced Marketing

Marketing Strategies


How to Market & Promote a Successful Business

Business Management - AdvancedHow to Establish a Turnkey Business Enterprise

- Lead Generation- E-commerce - Product Launch - Presentations & Workshops - Product Development

360 degree Marketing Formula

- Finance & Profitability - Customer Service - Products & Delivery - Administration Functions- Infrastructure of Operations

Business Operations

- Self-Awareness - Business Success Principles- Psychology in Leadership - Critical Growth Areas

Self-Leadership

- Business Growth Cycle - Organisational Hierarchy- Business Planning - Leadership Values - Strategic Thinking

Strategic Planning

- Recruitment - Promoting Team Effectiveness - Performance Management - Managing a Small Team- Manage Meetings

Managing Teams







Executive Management - Strategic PlanningHow to Cultivate a Culture of Innovation

- Recognising Need for Change - The Change Curve- Monitoring Change - Change Process- Managing Risks & Emerging if�iculties

Change Management

- Creating an Evnironment for Change - Cultural Values Shift - Structural Benchmarks for Change- Level sof Responsibility- Laws of In�luence

InnovationEQ Management Model

- DiSC Pro�ling - Utilising Feedback inc 360 degree- Values Elicitation & Alignment- Leadership Diagnostic- Self-Awareness Assessment

Executive Development

- Using the GROW Model - Plan and Facilitate Learning - Coach Individuals and Teams - Coach through Con�lict - Apply Coaching Models

Coaching in the Workplace

- Alignment of Organisational Goals with Values - Strategic Purpose - Vision - Mission - Establishing Congruency between Executive Directors- Managing Motivational Con�licts - Consistency across Strategic Plans, Business Plans & Operational Plans

Strategic Planning







The Business Mastery Institute Courses

Total Value

Foundations in

Marketing

Management

$17,600

Advanced

Business

Management

$33,800

Executive

Management

& Strategy

$53,800

LEVEL 1 - FOUNDATIONS IN MARKETING MANAGMENT – ‘How to Market & Promote a Successful Business’

Marketing Management - Your Marketing Management Library contains

checklists and step by step guides to help you Identify Marketing

Opportunities - Research & Profile Markets - Making Marketing

Presentations - Analyzing Marketing Campaigns - Implement Marketing

Activities - Building Client Relationships and other Customer Attraction

Ideas.

$2,000

Yes

Yes

Yes

Marketing & Promotions Manual - You will be stepped through 12

Simple & Powerful Marketing strategies and each month recieve the

next Installment in creating your Marketing Strategy. Inc Social Media –

Profitable Websites – Direct Response Marketing PLUS so much more

$3,000

Yes

Yes

Yes

Online Membership Access to Monthly resources DVD’s, templates,

checklists and CD’s to support you in growing your business. Each

month you will receive Marketing & Promotions Online DVD’s/mp3’s in

supporting your Marketing Campaigning inc Social Media, Website

Design, Joint Ventures PLUS other key marketing strategies.

$3,000

Yes

Yes

Yes

‘Get Started Pack’– Instant Access to Pre-Learning DVD’s/mp3’s

Marketing & Planning PLUS your mentor will step you through the plan

for your first 90 Days and show you where you can Fast-Track your

Progress.

$1,200

Yes

Yes

Yes

Support Team – Your Support Team are here to champion you 5 Days

a week to help you with any questions or concerns about how to get the

best value out of your course - just e-mail in

[email protected]

$1,200

Yes

Yes

Yes

Accountability Coach – to help keep you on track in achieving your

goals, your Accountability Coach is here every week! Simply book in

online for time with your Accountability Coach 1 Day a week valued at

$6,000 to guide you when you need help.

$6,000

Yes

Yes

Yes

Monthly Review – Each month receive support and guidance as you

and your Mentor Review critical aspects of your business. Using SWOT

Analysis and Management Assessment Models.

$6,000

Yes

Yes

Yes

Bonus #1 Conversations with a Master Strategist provides you with

Lifetime Access to regular conversations with an experienced and

successful business mentor – answering all your questions standing out in

your niche or attracting high paying clients or managing campaigns.

The only business school in Australia offering this unique service to you as

a valued member for a business lifetime. Mp3’s, DVD’ recordings .

Program Valued over $2,400 p/m FREE Upon Enrollment

$1,200

Yes

Yes

Yes

15

mailto:[email protected]

Contact us on 08 9467 730 or e-mail [email protected]

The Business Mastery Institute Courses

Total Value

Foundations in

Marketing

Management

$17,600

Advanced

Business

Management

$33,800

Executive

Management

& Strategy

$53,800

LEVEL 2 – ADVANCED BUSINESS MANAGEMENT – ‘How to Establish a Turnkey Enterprise’

How to Manage a Successful Business – 12 Modules to help you

navigate the Wheel of Business:

Marketing & Sales inc. Advanced Marketing Benchmarks inc. Cialidin’s

Laws & Marketing Psychology

Business Operations inc. Profitability, Customer Service &

Products/Services

Strategic Planning inc. Business Growth Cycle, Planning & Strategic

Thinking

Self Leadership inc. Business Principles, Self Management & Critical

Growth Areas

Managing Teams inc. Recruitment, Managing a Small Team & Team

Effectiveness

$3,000

No

Yes

Yes

Turnkey Business Review - Our Diagnostic Tools will help you to

review your business structure in accordance with the Turnkey Business

Model eg

- Reviewing Skills Sets - Identifying Sustainability Capacities

- Assessing Leadership - Business Reviews

And by doing these review this together with your Business Strategist

you will increase your Results.

$1,200

No

Yes

Yes

Quarterly Planning – Get set for each quarter with personal direction &

goal setting support. Focus on Key Business Areas using our Quarterly

Forecasting Methodology and be prepared with full accountabilities.

$9,000

No

Yes

Yes

Bonus #1 - Marketing Critique - Send in your Ideas or Plans for

Critquing that will help your Marketing, Improving Team Performance,

Systemising your Business and other key business aspects to recieve

Critique and Feedback

$3,000

No

Yes

Yes

Your Total Value $20,600 $33,800 $53,800

Your Investment $7,995 $14,995 $35,995

You Save

$12, 605

$26, 805

$17,805

16

Business Management & Executive Management Courses

Your Name (please print): …………………………………………Mobile No: ……..…………………………………………………………

Home No: …………………………………………………………Email Address:………..……………………………………………….……

Business Name: ………………………………………………………… Staff# ………..……………………………………......………….….

Postal Address: ................................................................................................................................................................. …………..

What is your main reason for wanting to be a member of the Business Management & Executive Management Course ................

………………………………………………………………………………………………………….. ..........................................................

How did you find out about us? ....................... …………… ................................................................................................................

………………………………………………………………………………………………………….. ..........................................................

Which Program is right for you?

(Please check one) Business Management – Foundations

Business Management – Advanced

Executive Management – Application Only

My Payment Option Single Payment – TWO MONTHS MEMBERSHIP - FREE!

Monthly Installments – Instalments

Credit Card Details

Card Type (please tick) Visa Mastercard AMEX

Name on Credit Card: ........................................................................................................................................................................

Credit Card Number: ..........................................................................................................................................................................

Expiry Date (month/year): ................................................ CVC:……………

Signature: ..................................................................................................

Yes. I have read and agree to the terms of the following Business Management Participant Agreement.

Name (Please print): .................................................................................

Signature: ..................................................................................................

Date: .........................................................................................................


email [email protected] or call 08 9467 7370 to find out more about the Application Process.

Business Management & Executive Management Participation Agreement

This Agreement is between you and REDSPHERE Pty Ltd (ABN 49 217 578 783) (us, we or our) and relates to your participation in our courses known as “Business Management & Executive Management”.

1. Business Management Membership – Everything you need delivered to you online each month for easy and instant access with over 70 different resources available for you to access over the duration of your course, anywhere. Includes the following

2. Business Management & Executive Management are also referred to as “The Courses” (The Course).

3. As a member of The Courses you understand that all information and techniques, skills and concepts that are shared by speakers and trainers and all on-line video and audio recordings, all audio and video trainings, manuals, information, checklists, documents, websites and other materials(Course Materials) are not to be relied on as legally binding advice.

4. The Courses and the associated Course Materials may only be used for educational purposes and only for non-commercial use.

5. Course Material may not be shared with any other Business Development service provider that you associate with or are engaged with.

6. During the sessions, you may be included in the sharing of confidential information. Please choose to respect the participant/speaker and refrain

7. Recording is not permitted during The Courses and associated events. We will record, edit and upload to the website for you to access at any time during your membership.

8. It is assumed that this application is completed with the understanding that what is taught within the program remains the copyright of The Business Mastery Institute and will not be replicated, modified, licensed, published, transmitted, distributed, uploaded, broadcast, sold or otherwise transferred without our written consent.

9. The Programs and the Program Materials, user names and passwords provided to you are confidential and must not be given to, or shared with anyone outside the Small Business Academy community.

10. Business Management & Executive Management Courses are 12-month program. All Payments are made in advance on a prescribed date in each calendar month. There are no cancellations or refunds during this time. Should your credit card expire, you will be required to supply new details that will take you up to the end of the agreed payment period. We reserve the right to suspend your access to Course Material until your payments are up to date.

11. You will secure a place in Business Management or Executive Management courses with one single payment OR by paying a deposit and 12 easy monthly payments.

12. Business Management & Executive Management courses Should you opt out any time after your successful interview and before your first payment the deposit is non-refundable.

13. Executive Management requires a prescribed payment to secure your interview for your application. In the event that you change your mind, your interview payment will be considered forfeited and is therefore non-refundable. In the event that you are unsuccessful, your interview amount is fully refunded.

14. Should you opt out after you have received Access to Online & Hard Copy Course Material all payments including the current month and deposits are NON-REFUNDABLE. An additional $3,000 will be due for the amount of Intellectual Property you have received, including website access and resources.

15. The Members of The Programs understand that they will conduct themselves professionally and ethically throughout the program. If conduct is deemed unacceptable and not corrected after notice, The Business Mastery Institute reserves the right to cancel your membership.

16. You understand The Courses host events that may be filmed with footage that may contain the audience. This footage may be used to create products such as on-line video or DVD products. You give permission for this to occur.

17. You agree to be interviewed for marketing and training purposes.

18. We reserve the right to vary this agreement and The Courses, revise the content of The Courses cancel or reschedule part of The Courses or to make other changes to The Courses as reasonably required.

19. No representations or warranties are made with respect to the results to be obtained from participating in The Courses or using the Course Materials – in short, results are not guaranteed as monetary and income results are based on many factors. We do not guarantee or imply that you will get rich, do as well, or make any money at all.

20. By becoming a member of The Programs, you agree to the above points of the Agreement. Should you have any questions, please contact us via phone or email.


What next? To �nd out how you can Get Started in receiving all of the following bene�ts

Option A – Contact one of our team on 08 9467 7370; OR

Option B – Send us an e-mail to and one of our team will contact you today [email protected]

Money Back Guarantee

Easy Payment Plans

Continued Support as a LIFE Long Learner

Access to a Panel of Experts

Facilitation by Mentors who have ran Million dollar businesses

Flexible methods of being mentored – online, group, one-on-one

Over 70 hours of Online Coaching Tools

Access to tools and strategies prior to your first group meeting

Access to up to 7 days face to face group trainings

Cutting edge Peak Performance training

Accountability calls to keep you on target and focused

90 Day Business Planning

In-House team workshops

Executive Diagnostics

Advanced E-commerce Training

Unique Step By Step Business Development Model

Management of Small Business Operations Development

Open Membership for Business Partner

More Tele-classes than any other Business Development School

Business Planning Tools, Checklists, Templates, Planners, How to Guides, References, Updates

Access to over 130 hours of support delivered through webinars, online, face to face trainings, DVD’s, CD’s and other Bonus trainings.

OTHER SCHOOL OTHER SCHOOLM A S T E R Y I N S T I T U T E

Office number : 08 9467 7370 ABN 49 217 578 783The Business Mastery Institute REDSPHERE Pty Ltd [email protected]


To guarantee success in a business course, there must be speci�c features present. These features are drawn from my own experience in spending 1000s hours working speci�cally with business leaders, training organization members and speaking to large groups of corporate business. Notwithstanding the personal experiences in managing over 8 small businesses over the last 13 years.

Inserted for you is an Evaluation Matrix which is a checklist of everything you’ll need to have in your business development course to succeed. And I would encourage you to do your homework and contact other service providers to con�rm the details of their course so that you can make an educated decision.

Why Choose Us?


success strategy

When I decided to get out of the rat race of one of my own small businesses that was stripping me of everything that was important, I never realised what I would discover that would change the way people would engage in business On a personal note… I also learnt…I also learnt that as I developed me and built my knowledge and applied what I was learning, the results in my business became effortless.

My intention was very simple, get better at what I did well and build a framework that would serve and support my clients and customers’ better and better each day.

In society we hear business leaders say all the time ‘I just wish business was simple’ and the truth is that it can be.

You too can be at the helm of your small business success and go on the adventure that will create not only a sustainable business but will show you what you are truly made of.

Welcome Message from Ilse


success strategy


As the Founder and CEO of The Business Mastery Institute she has her very own practical experience in owning and operating successful businesses in the

past and holds:

Certi�cate in Small Business Franchising Bachelors Degree in Legal Studies & Politics

Training & AssessmentCerti�ed Peak Performance Coach

Trainer & Mentor to Executive Strategists Trainer & Mentor in E-commerce & Internet Marketing,

She has over 13 years experience in small business, and consulting in both the Retail and Service industry to seed businesses and organizations generating up to $2.2M having experienced both the highs and the lows and spending much time training

with the best in Australia she has developed the unique InnovationEQ Management Model system and gives them a best practice pro�t generating system.

Which ever program you start off in, you are assured to be equipped with strategies that will set your business up for success




InnovationEQ Management Model Unique to The Business Mastery Institute is our InnovativeEQLeadershipModel that provides a Diagnostic Tool for business leaders in creating new business growth strategies.

The InnovationEQ Model diagnoses your business based on these factors:

1. Growth Cycle – that shows you the phases of development in any business so that you can adequately assess thegaps you need to fill and identify the opportunities present at the next phase…

2. Innovation Spiral - that provides the criteria for managing the process of innovation in your business as you transition through the phases of development…

When we join these together we have the InnovationEQLeadership Model which says that being Innovative and Managing the process of innovation is crucial at every level in business – whether you are starting out or are matured and that the elements contained within this model is needed to underpin every activity you take.


The Business Mastery Insitute - Course Guide

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