The boutique creative agency

It’s not just a work ethic, it’s a

... work with someone who actually cares: a little too much.

We are addicted to creativity wrapped with business sense. We feel compelled to create the better brand, campaign, advertisement, website or next digital biggie. Obsessive about the commercial realities, we lose more sleep over your projects than you do.

Customer Communications

Lime Creative

Our diverse list of clients continually come back for our collective expertise, exceptional creative with strategic underpinning, brand innovation and inventive campaigns, all with a reputation built on delivering effective results. Results such as increasing enquiries by 400% through targeted direct mail or achieving top ten market share through a strategic brand awareness campaign.

Now that’s smart thinking.

Our experience expands across the luxury hotel and travel sectors, luxury goods, financial services, food, interiors industry, digital, sustainability and legal arena’s.

email marketingemail marketing efficiency advertising direct marketing

cmyk version

The Lime ethos is ‘no egos’. We’re collaborative not combative. Here you will speak directly to the creatives working on your project, interacting with the decision makers. Designers, web developers, copywriters are all on hand and all ears.

Our expertise extends to…

branding

strategy

advertising

launch campaigns – across all platforms

design for anything printed

radio, TV

e-comms

websites

social media strategy, development, implementation and evaluation

and PR

Expertise...

As our commercial, marketing and design ideas are the product of both strategic and creative thinking, you get highly imaginative, yet ruthlessly effective, communications. This approach wins awards and more importantly, achieves great results for you.

Our creativity is impacting multinational audiences, with a selection of clients demanding global exposure. Lloyds of London needed to educate potential clients internationally. Cass Business School has to impress also in Dubai. Stena Line reaches Ireland, UK, Netherlands, France and Sweden. The Orient-Express (now Belmond) required bespoke pieces for trade and consumer across the group. And ubër luxury kitchen appliance brand Gaggenau challenge us daily to launch products and raise their profile in a very specific way, literally worldwide.

Strategic thinking, creative doing.

Appointed Gaggenau’s (Germany) International agency to evolve their brand and overall comms approach across all platforms, globally. Intense strategy, workshops and analysis underpins a new theory of attitude and creative experience, currently being shaped to increase sales and profile.

94

The range2016

The difference is Gaggenau.

www.gaggenau.com BSH Hausgeräte GmbH, P.O. Box 830101, 81701 Munich, Germany

Showrooms | Flagship Showrooms

AustriaShowroom ViennaStilarena Quellenstraße 2a 1100 Vienna+43 1 60 5750

BelgiumShowroom BrusselsBSH Home Appliances N.V.-S.A.Laarbeeklaan74 Avenue du Laerbeek1090 Brussels+32 2475 7008

CanadaShowroom MontrealL’Atelier BSH 9220 Boulevard du Golf Anjou, QC, H1J 3A1+1 51 4353 3232

Showroom TorontoLuxe Appliance Studio 334 King Street East Unit 1 Toronto, ON, M5A 1K8+1 88 8966 5893

ChinaShowroom ShanghaiRoom 4710 Tower II Plaza 66 No. 1266 West Nanjing Road 200040 Shanghai+86 21 3229 0368

Showroom BeijingRoom 5018 China World Tower No.1 Jian Guo Men wai Street Chaoyang District 100004 Beijing+86 10 8535 1058

Showroom GuangzhouRoom 5203 Guangzhou International Finance Center 5 Zhujiang Road West Zhujiang New Town 510623 Guangzhou Guangdong+86 20 2338 8958

CyprusShowroom Nicosia Hadjikyriakos & Sons Ltd. Prodromos 121 Nicosia 1511 +357 2287 2111

DenmarkShowroom Ballerup BSH Hvidevarer A/S Telegrafvej 4 2750 Ballerup +45 4489 8833

FinlandShowroom HelsinkiBSH Kodinkoneet Oy Itälahdenkatu 18 A 00201 Helsinki+358 2 0751 0750

FranceShowroom ParisGalerie d’exposition Paris 7 Rue de Tilsitt 75017 Paris +33 1 5805 2020

GermanyShowroom MunichArabellastraße 30 A 81925 Munich +49 89 4570 4647

GreeceShowroom KifissiaBSH Oikiakes syskeves A.B.E. 17th km Ethnikis odou Athinon Lamias & Potamou 20 14564 Kifissia Athens +30 21 0427 7827

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Gaggenau is not just an appliance; it is the soul of the home. It has been 333 years in the making.

The new brand attitude includes new food imagery, language, design architecture, brochures, events, website, social media and product launch campaigns...

It began with a spark… it has burned for 333 years.

In 1683, from the depths of the Black Forest, a fl ame sprang to life and the age of the industrial craftsmanship began. From the same process that saw a forge emerge, invention of the Badenia bicycle and the introduction of the combi-steam oven to the private kitchen, we have always imagined what could be. Then built it.

333 years of working with metal is an achievement only few can claim. It exposes a success that has crossed time, distance and cultures. Gaggenau is not just a kitchen appliance; it is the soul of a home. It is this passion that is at the core of our 333rd anniversary, a celebration of a brand that harnesses elements and appeals to the senses.

And it’s been 333 years in the making.

Part of the new brand expression is the creation of a suite of material to support Gaggenau’s 333rd anniversary, celebrating with a deliberate awareness of the past, the present and the future.

Including the origination of a signature candle scent to embrace their origins through to handmade, bound notebooks sourced from a trio of artisans...

Evolving the global Gaggeanu website. Improving the user experience, including design, copy writing and html mark up.

Masters Full-time courses 2017

Extraordinary calling

...is the guiding principle. Unique perspectives, coming at business problems from different angles, questioning the orthodox way of thinking and pushing the boundaries are what set Cass Business School apart. And it is the starting point for our visual identity...

Strategy

Commissioned photography of London embodies the ‘extraordinary’ mantra. Distinctive angles, unusual lighting, often with landmarks shown in unique ways. To reinforce the use of colour to differentiate programmes, imgaes have been taken and chosen to complement the colour wheel.

Process BlackC0 M0 Y0 K100R30 G30 B30

Accent Colour

Accent Colour

Accent Colour

Accent Colour

PMS166C0 M78 Y100 K0R204 G102 B0

PMS143C0 M36 Y87 K0R238 G175 B48

UndergraduatesLead Colour

White PMS Warm Gray 5C11 M13 Y14 K32R153 G153 B153

Cass Business SchoolLead Colour 1 Metallic SilverLead Colour 2 Lead Colour 3

PMS1797C2 M98 Y85 K7R204 G51 B51

Accent Colour

PMS513C58 M99 Y0 K0R153 G51 B153

Exec EdLead Colour

PMS213C0 M92 Y18 K0R226 G23 B118

PMS7468C90 M18 Y7 K29R0 G102 B153

PMS7463C100 M62 Y12 K65R0 G43 B73

MastersLead Colour

PMS7468C90 M18 Y7 K29R0 G102 B153

PMS2985C60 M0 Y3 K0R91 G198 B232

PhDLead Colour

Swatch with cut corner denotes a new colour (currently not part of the Brand toolkit)

PMS877

Metallic Gold

PMS871

MBALead Colour

PMS7476C89 M22 Y34 K67R0 G81 B87

Accent Colour

PMS571C45 M0 Y22 K0R161 G218 B208

Exec (UK)Lead Colour

PMS5545C62 M19 Y43 K49R73 G108 B96

Exec (Dubai)Lead Colour

PMS557C48 M4 Y35 K10R145 G186 B163

PhD

Imagery

Extraordinary calling

Cass Business School 106 Bunhill Row London EC1Y 8TZ T: +44 (0)20 7040 8600 www.cass.city.ac.uk

City, University of London is an independent member of the University of London which was established by Royal Charter in 1836. It consists of 18 independent member institutions of outstanding global reputation and several prestigious central academic bodies and activities.

Cass Business School In 2002, the School was renamed Sir John Cass Business School following a generous donation towards the development of its new Bunhill Row premises.

Sir John Cass’s Foundation Sir John Cass’s Foundation has supported education in London since the 18th century and takes its name from its founder, Sir John Cass, who established a school in Aldgate in 1710. Born in the City of London in 1661, Sir John served as an MP for the City and was knighted in 1713.

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facebook.com/cassofficial

instagram.com/cassbusinessschool

@cassbusiness

youtube.com/user/cassprogrammes

Cass Business School

Impact

Masters Part-time courses 2017

instagram.com/cassmba

Cass Business School 106 Bunhill Row London EC1Y 8TZ T: +44 (0)20 7040 8600 www.cassmbalondon.com

facebook.com/cassofficial

@cassbusiness

youtube.com/user/cassprogrammes

Cass Business School

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City, University of London is an independent member of the University of London which was established by Royal Charter in 1836. It consists of 18 independent member institutions of outstanding global reputation and several prestigious central academic bodies and activities.

Executive MBA

Cass Business School In 2002, the School was renamed Sir John Cass Business School following a generous donation towards the development of its new Bunhill Row premises.

Sir John Cass’s Foundation Sir John Cass’s Foundation has supported education in London since the 18th century and takes its name from its founder, Sir John Cass, who established a school in Aldgate in 1710. Born in the City of London in 1661, Sir John served as an MP for the City and was knighted in 1713.

Cass Business School 106 Bunhill Row London EC1Y 8TZ T: +44 (0)20 7040 8600 www.cass.city.ac.uk

facebook.com/cassofficial

@cassbusiness

youtube.com/user/cassprogrammes

Cass Business School

All t

he in

form

atio

n co

ntai

ned

with

in th

is b

roch

ure

was

cor

rect

at t

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of g

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to p

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City, University of London is an independent member of the University of London which was established by Royal Charter in 1836. It consists of 18 independent member institutions of outstanding global reputation and several prestigious central academic bodies and activities.

Cass Business School In 2002, the School was renamed Sir John Cass Business School following a generous donation towards the development of its new Bunhill Row premises.

Sir John Cass’s Foundation Sir John Cass’s Foundation has supported education in London since the 18th century and takes its name from its founder, Sir John Cass, who established a school in Aldgate in 1710. Born in the City of London in 1661, Sir John served as an MP for the City and was knighted in 1713.

instagram.com/cassmba

Full-time MBA

Extraordinary calling

Following a brand review and a series of workshops we evolved the Small Luxury Hotels of the World brand and creative approach to make it more evocative and effective.

mergersWe have a business proposition for you: diversify into inactivity.

www.slh.com our job is to make you forget about yours.

corporate you

world of SLH

realyou

SquareMile_DPS_mergers AD.indd 1 28/10/2011 14:54

Square Mile advertising targeting the financial and legal sectors through stunning imagery accompanied by words that spoke the language of the audience.

Your most taxing decision: a day of sipping cocktails by the infinitypool or heading for the horizon in the hotel’s yacht.

cocktails on the yacht

www.slh.com our job is to make you forget about yours.

offshoreaccountantthe

Accountancy Age_FD Offshore AD.indd 1 20/09/2011 14:03

FTSEs uprestorative index

arrival

www.slh.com our job is to make you forget about yours.

Indulgent pampering, relentless relaxation and tranquility on tap; be wholly unprofessional for a while.

Over 520 hotels in more than 70 countries

cruisingspeedour

slh.com be our guest

cmyk version

BA inflight First Life magazine

Gill Jennings & Every LLP (GJE) is a leading firm of patent and trade mark attorneys. Seeking to revitalise their look they wanted to appeal to both the corporate audience as well as funky start-ups. They required more than a tidied up logo.

We started by getting to know the people and the corporate culture. The identity was simplified, creating a more contemporary and versatile design, utilising the angle from the previous mark...

...it is this angle element that unites the responsive website, digital marketing and corporate collateral, making it the core foundation of all communications.

Show-stopping fine dining & unique catering experiences. Established over 30 years ago, Alison Price & Company required a new brand experience to reflect their evolved philosophy and new contemporary approach. Whilst maintaining their reputation as one of the best exclusive London caterers.

A simple and concise customer journey was the backbone to a portfolio site with animated filtering venue finder, five sub-branded speciality areas and seasonal inspiration feeds.

Award winning creative that went beyond just a beautiful brand. An opulent, elegant and bespoke suite of Orient-Express touch-points communicating the unique brand experience at every level.

Onboard menus and customer engagement, from the creation of bespoke identities through to hand dyed tassels.

ADDITIONAL TRAVEL INFORMATION

Within the following pages you’ll find all the information you require for your journey including what you can expect on board

Please read through carefully and get in touch with us if you have any queries.

Road to Mandalay ...youR stoRy is yet to be wRitten

escape into a world of larger-than-life tales as you luxuriate on the river cruiser Road to Mandalay. Glide down Myanmar’s ayeyarwady River, past remote villages and dramatic gorges. witness dawn break over the golden pagodas of a deserted city. these are sights that few others have experienced: at every moment new episodes unfold.

Create your own Road To Mandalay stories on a three-night voyage of discovery, Highlights of Myanmar. Departs 28 March. From £1,560 per person.

CONTACT OUR LUXURY TRAVEL CONSULTANTS ON 0845 190 4251. OR CONTACT YOUR LOCAL TRAVEL AGENT. ORIENT-EXPRESS.COM

terms and Conditions: Prices are per person and include all table d’hôte meals and accommodation on board based on two people sharing a superior Cabin, internal economy class flights and transfers plus sightseeing in Myanmar as shown in the itinerary. international flights not included. subject to availability. the marks/logos of orient-express and Road to Mandalay have been registered in various countries.

“orient-express” is a trade mark of snCF and is used under licence by orient-express Hotels ltd and its subsidiaries.

Venice Simplon-orient-expreSS ...your Story iS yet to be written

Some stories begin, yours departs. Step aboard the Venice Simplon-orient-express into a wonderful world of white-gloved stewards, champagne, drama and romance, of thrilling adventure, golden-age elegance and unparalleled luxury. let your tale unfold.

Create your own Venice Simplon-Orient-Express story on a three-night journey including two nights at the world famous Hotel Cipriani, Venice and an overnight journey on the legendary Venice Simplon-Orient-Express from Venice to London. Departs 11th June and 16th July 2012. From £1,990 per person.

CALL 0845 163 0381 AND QUOTE TEL/VLCP OR CONTACT YOUR LOCAL TRAVEL AGENT. ORIENT-EXPRESS.COMprice includes two nights at Hotel cipriani based on two sharing a double Garden View room and a Double cabin on the Venice Simplon-orient-express with table d’hôte meals onboard. transfers from Hotel cipriani to the station also included. Subject to availability. Hotel accommodation must be taken directly before your journey. international flights and transfers from the airport to hotel not included. the marks/logos of the Venice Simplon-orient-express and orient-express have been registered in various countries. “orient-express” and Venice Simplon-orient-express are trade marks of SncF and are used under licence by orient-express Hotels ltd and its subsidiaries. this advertisement does not constitute a brochure. All bookings are made subject to our terms and conditions which are available on request and can be viewed online at www.orient-express.com. itineraries and fares are subject to availability and change without notice.

EastErn & OriEntal ExprEss ...yOur stOry is yEt tO bE writtEn

the location is ours, the story’s all yours. Experience an exotic adventure that lies between the truly great cities of singapore and bangkok. Go further, cross the river Kwai, explore the hinterland of thailand, the colonial majesty of Malaysia’s Cameroon Highlands and the lost world of laos. the sights, the experiences and the stories will overwhelm you. this is travelling at its most noteworthy.

COntaCt yOur traVEl COnsultant On 0845 077 2222 Or yOur lOCal traVEl aGEnt. OriEnt-ExprEss.COM

Evolving the brand, creating bespoke product graphics to personalise each approach, including a national press brand awareness campaign.

A suite of direct mail promoting specific hotels and destinations to the Bellini Club members of the Orient-Express.

Developing Lloyd’s of London’s brand across a suite of communication material.

Lloyd’s One Lime Street London EC3M 7HA Telephone +44 (0)20 7327 1000 Fax +44 (0)20 7626 2389 www.lloyds.com

WELCO

ME TO

LLOY

D’S

YOUR TALENT HAS BEEN

SPOTTEDSome important preliminary paperwork to take care of before you come and wow us.

We KNOW

YOU’RE KEEN,but there are some vital documents you need to go through first.

first things

First... please read, sign and return a copy to us as soon as possible.

more signatures

please Some more forms for you to fill out.

fyi Things you should know about working at Lloyd’s.

Inside

2234 HR Welcome Pack Folder V2.indd 1 11/12/2012 15:13

Lloyd’s Code of conduct

1

Code of ConductWe are more than diligent.

Corporate and Social

Responsibility Because everything that you do, big and small, has an effect.

For Lloyd’s of London it’s about helping shape the brand, to explain the complications of how they work to diverse audiences, globally. So we went outside of the box and created an animation piece to excite and inform in a simplified, iconic way. It is A robust and unique

capital structure,

Each Member, (an individual or Corporation) must provide enough funds to cover their underwriting at Lloyd’s. These sums are held in trust by Lloyd’s and are the next port of call should Link One not cover the claim.

$23,515M

link two members’ funds at lloyd’s

LLOYD’STHE CHAIN OF SECUR

Insurance policies written at Lloyd’s are backed by the uniq

OUR ROBUST AND UNIQUE CAPITAL STRUCTURE.

Our e-marketing brand work for Stena Line is still producing startling results; bookings have increased by as much as 89% compared to previous years.

FIND YOUR SUMMER

LEAVE THE WELLIES BEHIND

As Stena Line’s creative agency, we service the English to Dutch routes, all Irish and French routes and our influence is felt as far away as the Swedish HQ.

Everyone deserves an Irish break

Don’t just ‘get away’, transport your very soul. Tour the stirring Wild Atlantic Way and the awesome Causeway Coastal Route. Eat your way from urbane Michelin Stars to seafood fresh off the quayside. And all to the tune of an uplifting lilt from a people that can’t help but have a laugh. See for yourself #TalesOfIreland

Find your way across the water on any of our 28 daily sailings to Ireland, on ships with plenty to keep everyone happy. Save up to 40% and treat your soul to a two night hotel break from only £75 per adult per night including return ferry travel. You can’t buy separately for less!

08445 768 768 stenaline.co.uk

NOT ANOTHER soul ...Waiting for a break on the endless Dingle Peninsula.

PER ADULT PER NIGHTFERRY + HOTEL

£75*IRELANDFROM ONLY

SAVEUP TO 40%*

Advertising, outdoor, e-comms, direct mail, tv, radio and campaigns across social media...

Var är Viking gnome?(WHERE’S THE VIKING GNOME?)We’re celebrating our Swedishness this June, so get your Swede-on and join in the fun

Fun campaigns, promoting Stena Line’s origins, enticing travel with a ‘Swedishness’ month onboard, with a prize of an Ikea makeover...

“We wouldn’t hesitate to recommend Lime Creative for their professionalism and creativity, which has made working with them a pleasure and given us complete confidence in their abilities to show our company at its best.” Phillipa Candy, Alison Price

A few words from our clients...

“Always a pleasure working with Lime. They understand the client brief from the outset and deliver outstanding results.” Sarah Crago, GSMA

“Lime is by far and away the most talented creative agency I have ever had the pleasure to work with. In both its output and approach, the team continues to impress, always exceeding expectations and gaining impact. They combine fresh and challenging thinking anchored by a firm understanding of client needs and professional know-how, resulting in creativity with a purpose that is always relevant and on brief.” Patrick Edwards, Head of Communications LTGDC

“I rate Lime Creative very highly. I first encountered the team at a previous law firm. Moving on to a new job I had no hesitation in recommending them to my new managing partner who is really excited by the new logo and print designs created.” Ian Riches, Gill Jennings & Every LLP

Contact us

3rd Floor 5 Maidstone Buildings Mews London SE1 1GN

020 7378 3456

Abi Goldfinch | abi@limecreative.com