The Body Shop Digital Marketing Campaign
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Transcript of The Body Shop Digital Marketing Campaign
![Page 1: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/1.jpg)
![Page 2: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/2.jpg)
Target Audience • Educated women • Employed • Ages 18-‐55 • Caring for themselves • Ethical and Eco-‐friendly
![Page 3: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/3.jpg)
Why The Body Shop? • The Body Shop always been supportive of personal care for women • Keeps focus on health and natural beauty rather than artiDicially enhanced beauty like other brands • A voice for environmental causes
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Reaching Consumers • Google AdWords • Social Media:
• YouTube • Facebook • Twitter
• Email subscribers
![Page 5: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/5.jpg)
Facebook • Best way to reach upper half of Target Market • Information on new products, promotions, and sales. • Links to Vlogs on YouTube Channel
![Page 6: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/6.jpg)
@TheBodyShop • Best for reaching younger half of audience • Fast and direct communication • Hashtag and photo contests
![Page 7: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/7.jpg)
• The Body Shop Channel
• Vlog tutorials on products and make up routines • Helpful to customers ordering online • Will increase brand awareness
![Page 8: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/8.jpg)
Budget • 4 Month campaign: • YouTube video production in house • Twitter and Facebook in house • Total Campaign = $48,000 per month
![Page 9: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/9.jpg)
Evaluation • Results from Analytics tools • Subscribers, likes and followers • Changes in bath and beauty product sales
![Page 10: The Body Shop Digital Marketing Campaign](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a842fd1a28ab3d358b46bf/html5/thumbnails/10.jpg)
Final Notes and Summary • Educate market on Body Shop values, products and concerns • High social media focus • Campaign can continue for however long is necessary • Ending goal is to grow the brand through digital marketing