The Body Shop
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Transcript of The Body Shop
… ways to communicate
Presented By:
Ankita JaiswalRoll No. – 14PGDRM – 3 (A)
The Body Shop
• The Body Shop believes that there is only one way to beautiful — Nature's Way.
• The Body Shop carries a full assortment of naturally inspired skin, body, hair, makeup, bath and gift products
• Every one of the ranges uses nature’s ingredients and all are
preservative free.
Communicating the Motto
• Against Animal Testing• Defend Human Rights• Protect Our Planet• Activate Self-Esteem• Support Community Trade
• The name per se justifies and communicates to the customers that The Body Shop is all about “Complete wellbeing for mind, body and soul”.
• It also directly communicates its merchandise.
Communication…
Store Surrounding and Environment• Stands out of the crowd - Windowless Store - Interior color ( Fresh Green) - Lighting
• Enticing Aroma• Layout – Simple and Convenient• Convenience – Categorization Pamphlets Price Display
Communicating the Merchandise
• Attractive Category Names• Graphics display of the natural ingredients used in the
products Information about the benefits of the ingredients
Offers
• Discounts Offers: - Tags - “Same Great Products At New Lower Prices” - Price Tags• Loyalty Program Card
Pamplets
• Merchandise Assortment• Beauty Tips• Massage Techniques
Social Cause
• No Animal Testing• Raise awareness of HIV and AIDS among young people
Thank You