The Best Way to Connect Online Marketing with Offline Purchases
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The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only. To help marketers bridge this gap, Adometry Attribute Offline Connector allows marketers to create the linkage between online and offline consumer behavior, matching offline purchases to online marketing. Now marketers can see the complete impact of their marketing activities. The best way to connect online marketing with offline purchases A Leader in Forrester’s Interactive Attribution Wave™ 2Q 2012 A Leader in Forrester’s Interactive Attribution Wave™ 2Q 2012 Adometry Attribute Offline Connector By linking online and offline consumer behaviors, the Attribute Offline Connector lets marketers perform attribution analysis of online marketing events to offline purchases. Marketers can evaluate the effects of any online marketing channel: display, search, affiliate, email, social, and more, on both online and offline purchases. The Offline Connector can also be used to connect online activity with offline marketing, giving marketers visibility into how these efforts are working with digital campaigns to influence both online and offline purchases. Census-Based Not Panel-Based Unlike panel data, which uses small samples, the Offline Connector add-on uses census-based data. Adometry evaluates every single offline action to get the most accurate results for analysis. The Value of Adding Offline Attribution Adometry Attribute already gives clients the power to measure the effectiveness of different marketing channels, as well as specific tactics within those channels (creatives, keywords, targeting, etc.) on online behaviors. With the Offline Connector, clients can perform that same analysis against both online and offline activities, and even evaluate which tactics impact online and offline purchases differently. Purchases Following Online Research Online Offline 0% 20% 40% 100% 60% 80%
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The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only. To help marketers bridge this gap, Adometry Attribute Offline Connector allows marketers to create the linkage between online and offline consumer behavior, matching offline purchases to online marketing. Now marketers can see the complete impact of their marketing activities.
Transcript of The Best Way to Connect Online Marketing with Offline Purchases
The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only.
To help marketers bridge this gap, Adometry Attribute Offline Connector allows marketers to create the linkage between online and offline consumer behavior, matching offline purchases to online marketing.
Now marketers can see the complete impact of their marketing activities.
The best way to connect online marketing with offline purchases
A Leader in Forrester’sInteractive Attribution
Wave™ 2Q 2012
A Leader in Forrester’sInteractive Attribution
Wave™ 2Q 2012
Adometry Attribute Offline ConnectorBy linking online and offline consumer behaviors, the Attribute Offline Connector lets marketers perform attribution analysis of online marketing events to offline purchases. Marketers can evaluate the effects of any online marketing channel: display, search, affiliate, email, social, and more, on both online and offline purchases.
The Offline Connector can also be used to connect online activity with offline marketing, giving marketers visibility into how these efforts are working with digital campaigns to influence both online and offline purchases.
Census-Based Not Panel-Based Unlike panel data, which uses small samples, the Offline Connector add-on uses census-based data. Adometry evaluates every single offline action to get the most accurate results for analysis.
The Value of Adding Offline Attribution Adometry Attribute already gives clients the power to measure the effectiveness of different marketing channels, as well as specific tactics within those channels (creatives, keywords, targeting, etc.) on online behaviors. With the Offline Connector, clients can perform that same analysis against both online and offline activities, and even evaluate which tactics impact online and offline purchases differently.
Purchases FollowingOnline Research
Online Offline0%
20%
40%
100%
60%
80%
Adometry, Inc.4301 Westbank Dr.Building A, Ste. 100Austin, TX 78746
NEXT STEPS
To get started or learn more about using offline data for attribution, contact your Adometry Sales Director. Getting started takes less than a week!
Questions? Contact Adometry: [email protected]
About AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com
Copyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute and Attribute Catalyst Framework are trademarks of Adometry, Inc. All Rights Reserved. 0113
How Does It Work?What allows this to work is the Attribute Catalyst Framework™.Adometry has integrated its industry leading, attribution system and proprietary data collection platform with data onlining partners such as LiveRamp. These partners provide a bridge between Adometry’s certified tagging system, which collects all client marketing data,and a client’s offline purchase data. This interchange allows Adometry to analyze offline behaviors as though they were online behaviors, and include other offline data elements such as revenue in attribution calculations.
For this to work, the client must have access to purchase data with some customer information, such as email addresses or postal addresses.
Our Commitment to PrivacyAdometry takes privacy very seriously, honoring cookie opt-outs and only using anonymous data. The data sharing process used by Adometry and its clients has been designed to protect client and customer privacy. Any data used to connect offline conversions is held anonymously and will never be shared with any third party. Many Fortune 500 financial services, retail, telecom and other companies have already vetted these processes with high standards for privacy and security.
AttributeRTB
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Attribute Catalyst Framework
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