The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen †...
Transcript of The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen †...
Lighthouse Magazine covers everything from dining, entertainment, travel, and local news to current events in Japan. Our magazine also includes articles that cover every aspect of living in America: US tax information, US governmental procedures, and a variety of frequently asked questions. Lighthouse is an essential guide for the Japanese living in Los Angeles to get their information in Japanese.
Our Core Columns:• Bilingual Education
• Featured Interviews with inspiring Japanese
in Los Angeles
• Trends in Los Angeles
• Marketing
• Restaurant Reviews and Culinary Columns
• Local and Worldwide News
• Events and Entertainment
Lighthouse Magazine Los Angeles Edition
Circulation: 50,000 copies per issue
Distribution: Over 200 locations around the Los Angeles and Orange county areas, also inserted in the Japanese Nikkei Newspaper
Date of issue: 1st and 16th of each month
Format: Magazine (W10" x H12")
Main Readership: Business Professionals, Self-Employed Individuals, Homemakers, and Students
Special Issue: Published Special Issue 2 times per year (spring and fall). Distributed for 6 months, supported by delivery companies to hand out directly to new residents. Distribution area includes San Diego, San Francisco, San Jose, Seattle, New York, Chicago, Dallas, Hawaii, etc.
Media Kit
San Diego EditionCirculation:
20,000 copies
Monthly
Seattle/Portland EditionCirculation:
15,000 copies
Monthly
Hawaii EditionCirculation:
20,000 copies
Bi-weekly
Los Angeles Edition
rs everything from dining entertainment travever ing from dining entertainment tra
The best way toMarket to Japanesein Los Angeles.
The most readJapanese
bi-weekly magazine!
S Di EditiS Di Editi
Japan Community Magazine Awards 2015
Special AwardForeign Media Category
Excellence Award
How we reach our readers:We engage with Japanese businesses and focus on specific
themes that correlate with our advertiser’s needs.
The quality of our editorial content enhances your services
and products.
Demographics:
0%
1%
6%
10%
22%
23%
29%
30% 27
%23%
11% 10
%
4% 3
%
20s10s 30s 40s 50s 60s 70sand Over
%
5
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1%%
%% 277
3%
66%
1010%
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%
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Our main readership is educated Japanese in their 30s to 50s.
┋Age
Female72%
Male25%
Mainly female readers but also offers articles aimed at male readers
┋Gender
Rarely18%
Only Special issue 4%
Always19%
Sometimes60%
82% save Lighthouse for future reference!
┋Do you save this Magazine ┋for future reference?
0 5 10 15 20 25%
2%
15%
25%
14%
14%
6%
9%
5%
12%
USnative
over10 years
over15 years
over20 years
over30 years
over5 years
1yearor less
over1 year
over3 years
Less than 5 years19%
5 to 10 years12%
more than10 years 69%
┋Residency Status
0 20 40 60 80 100%10 30 50 70 90
7% 10% 18% 19% 21% 26%
Income with over 70K: 47%
Under$10K
Over$100K
$10K~$30K
$30K~$50K
$50K~$70K
$70K~$100K
47% has a household income of more than $70K with a high purchasing power.
┋Income
0
10
20
30
40
50
60
70
8070%
43%38%
32% 34%
21%
5%
To get information about new businesses
To read favorite articles/columns
To acquire news from
Japan
To get information about new businesses
Regular monthly reading
To read in Japanese
Others
┋Our readers read Lighthouse Magazine,
Source: Lighthouse Magazine Readers Survey 2016
San Fernando Valley Area • Daiso, Northridge
• Futaba Japanese Restaurant
• Galleria Market
• Hanabishi/ Kyusyu Ramen
• Omaea Ramen
• Ramen Nippon
• San Fernando Valley Japanese
American Community Center
• Small Island
Down Town Los Angeles Area • Curry House, Little Tokyo
• Kinokuniya
• Koraku
• Marukai, Little Tokyo
• Nijiya, Little Tokyo
• Orochon Ramen
• Sushi Gen
• Little Tokyo Branch Library
• Little Tokyo Market Place
San Gabriel Valley Area• Daiso, Monterey Park
• Daiso, Prado Center
• Daiso, San Gabriel
• Daiso, Temple City
• Mitsuwa Market Place, San Gabriel
• Nijiya, Puente Hills
• Ojiya Hacienda heights
• Tokyo Central, West Covina
• Tozai Foods Market
• Yama Seafood
West Los Angeles Area• Curry House, Sawtelle
• Daichan Sushi
• Dosanko Ramen
• H.I.S.
• IACE
• Marukai, West LA
• Miro Nail
• Mitsuwa Market Place, Santa
Monica
• Nanana Parena
• Nijiya, Sawtelle
• Torafuku
• Yabusoba
• Yakiniku Manpuku
• Yakitoriya
South Bay Area● Gardena
• Akane Chaya
• At Home Kitchen
• Azuma
• Boiling Point
• Bonjour
• Curry House, Gardena
• Daiso, Gardena
• Hakata Ramen Shin-Sen-Gumi
• Hotel Pacifi c Garden
• Jidaiya
• J Wave Video
• Kanpachi
• Marukai, Gardena
• Meiji Pharmacy
• New Gardena Hotel
• Otafuku
• Pit Line
• Sakura Rent A Car
• Sanuki-no-sato
• Sennari Sushi
• Shabu Shabu Shin-Sen-Gumi
• Shin-Sen-Gumi Yakitori
• Spoon House
• Temomin
• Tokyo Central, Pacifi c
• Torimatsu
• Tozai Plaza
• Umemura
● Torrance• AB Auto Town
• Amnet
• Bistro Beaux
• Curry House, Torrance
• Daiso, East Gate Plaza Torrance
• Daiso, Torrance
• Eboshi
• Gyu-Kaku, Torrance
• Hakata Yamaya
• Hayatemaru
• Hikari Japanese BBQ
• H mart
• Iccho
• Ichimi Ann
• Inaba
• Izakaya Bar Hanbay
• Kagura
• Kantaro Sushi
• Marukai, Torrance
• Matsui
• Mitsuwa Market Place, Torrance
• Musha
• Nijiya, Rolling Hills Plaza
• Nijiya, Torrance
• Nozomi
• Ojiya, Torrance
• Pia Hair Salon
• Pi Water
• Riviera Health Spa
• Seiwa Market, Torrance
• Sushi Ken
• Tamaen
• Umenoya
• Van-Van Hair Salon
• Video Eye
• Yakitori Koshiji
• Yamadaya
Orange County Area● Costa Mesa
• Amnet
• Bookoff
• Hakata Ikkousha Ramen
• IACE
• Mitsuwa Market Place, Costa Mesa
• Seiwa Market, Costa Mesa
• Takaya Yakitori
• Tokyo Central, Costa Mesa
• Yakiniku Manpuku
● Tustin• Gyu-Kaku, Tustin
• Izakaya Hondaya
• Orange Island
● Fountain Valley• Ebisu Restaurant
• Elvis!? Karaoke
• Kappo Honda
• Shin-Sen-Gumi
• Tsuruhashi
● Other• Curry House, Cypress
• Curry House, Irvine
• Geko Tei
• Gomen
• Daiso, Anaheim
• Daiso, Buena Park
• Daiso, Huntington Beach
• Daiso, Irvine
• Daiso, Long Beach
• Daiso, Stanton
• Mitsuwa Market Place, Irvine
• Mitsuyoshi Restaurant
About 200 spots of
distribution in Los Angeles and
Orange County for LighthouseLighthouse is distributed in many places across the
Japanese community, including Japanese grocery stores,
bookstores, rental video shops, restaurants, companies,
and language schools. It is distributed in over 200 places,
extensively covering the southern California area. We also
partner with Nikkei Shimbun, a Japanese leading economic
press, providing our magazines to business professionals
subscribing to Nikkei Shimbun.
San FernandoValley Area
West Los AngelsArea
San GabrielValley Area
Downtown Area
South Bay Area
Orange Area
Little Tokyo
Monterey Park
Anaheim
Santa Ana
Irvine
Santa Monica
Beverly Hills
Gardena
Pasadena
Alhambra
TorranceLong Beach
Fountain Valley
Costa MesaNewport Beach
Laguna Beach
• • Koraku Koraku
• MarukaM
• • Nijiya, Nijiya,
• OrochoO
• • Sushi G Sushi G
• Little TL
• • Little T Little T
San Gabn • Daiso, D
• Daiso, D
• Daiso, D
• Daiso, Daiso, D
• MitsuwM
• Nijiya, Nijiya,
• Ojiya HO
• Tokyo Tokyo
• Tozai FTo
• Yama S Yama S
West Los• • Curry H Curry H
• DaichaD
• • Dosank Dosank
• H.I.S.H
• • IACE IACE
• MarukaM
• • Miro N Miro N
• MitsuwM
MonicaMonica
Oversea
Fresno
San Jose
San Francisco
Sacramento
Northern CA
Riverside
Santa Barbara/ Santa Maria
Orange County
South Bay
Los Angeles
Outside of CA
Circulation 50,000Los Angeles Area 18,600South Bay Area 20,000Orange County Area 8,000Northern CA Area 1,400Outside of CA 1,200Japan & Overseas 800
Lighthouse Los Angeles Ad Rates
Production Fee
For further information call2958 Columbia St., Torrance, CA 90503 310-782-1285 [email protected]
Additional 20% will be charged for choosing the placement of your ad in the magazine.
※ The advertisement rate only includes the space charge, it does not include any production charges. We reserve the right to all our writings, designs, and graphics. Other fee may apply when using these in other mediums.
※ Cost of copy-writing, designing, and photography are included in the production fee.※ The rate mentioned above may change without notice.
Size Width Height$2,600/Issue $2,340/Issue $2,080/Issue $1,820/Issue $1,560/Issue
$1,560/Issue $1,404/Issue $1,248/Issue $1,092/Issue $936/Issue$1,170/Issue $1,053/Issue $936/Issue $819/Issue $702/Issue
$624/Issue $561/Issue $499/Issue $436/Issue $374/Issue
Full page
1/2 page1/3 page1/6 page
19-24 times~12 months40%off
13-18 times~9 months30%off
7-12 times~6 months20%off
3-6 times~3 months10%off
1-2 times
Regular26 timesyear round50%off
$1,300/Issue
$780/Issue$585/Issue$312/Issue
8.75" 10.75"
8.75" 5.245"8.75" 3.41"4.25" 3.41"
$338/Issue $305/Issue $271/Issue $237/Issue $203/Issue1/12 page $169/Issue2" 3.41"
$1,950/Issue $1,755/Issue $1,560/Issue $1,365/Issue $1,170/Issue2/3 page $975/Issue8.75" 7.07"
$4,320/Issue $3,888/Issue $3,456/Issue $3,024/Issue $2,592/Issue $2,160/Issue$3,888/Issue $3,499/Issue $3,110/Issue $2,721/Issue $2,332/Issue $1,944/Issue$5,184/Issue $4,665/Issue $4,147/Issue $3,628/Issue $3,110/Issue $2,592/Issue
Inside back coverBack Cover
Inside front cover 8.75" 10.75"8.75" 10.75"8.75" 10.75"
Size Width1C Price
(new/change)Height$350 / $175
4C Price(new/change)$500 / $200
$300 / $125 $400 / $150$300 / $100$200 / $80
$250 / $100$150 / $50$100 / $25
Full page(Regular)1/2 page1/3 page1/6 page1/12 page
8.75" 10.75"8.75" 5.245"8.75" 3.41"4.25" 3.41"
2" 3.41"
For further information call, contact