The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen †...

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Lighthouse Magazine covers everything from dining, entertainment, travel, and local news to current events in Japan. Our magazine also includes articles that cover every aspect of living in America: US tax information, US governmental procedures, and a variety of frequently asked questions. Lighthouse is an essential guide for the Japanese living in Los Angeles to get their information in Japanese. Our Core Columns: • Bilingual Education • Featured Interviews with inspiring Japanese in Los Angeles • Trends in Los Angeles • Marketing • Restaurant Reviews and Culinary Columns • Local and Worldwide News • Events and Entertainment Lighthouse Magazine Los Angeles Edition Circulation: 50,000 copies per issue Distribution: Over 200 locations around the Los Angeles and Orange county areas, also inserted in the Japanese Nikkei Newspaper Date of issue: 1st and 16th of each month Format: Magazine (W10" x H12") Main Readership: Business Professionals, Self- Employed Individuals, Homemakers, and Students Special Issue: Published Special Issue 2 times per year (spring and fall). Distributed for 6 months, supported by delivery companies to hand out directly to new residents. Distribution area includes San Diego, San Francisco, San Jose, Seattle, New York, Chicago, Dallas, Hawaii, etc. Media Kit San Diego Edition Circulation: 20,000 copies Monthly Seattle/Portland Edition Circulation: 15,000 copies Monthly Hawaii Edition Circulation: 20,000 copies Bi-weekly Los Angeles Edition rs everything from dining entertainment trav ever ing from dining entertainment tra The best way to Market to Japanese in Los Angeles. The most read Japanese bi-weekly magazine! S Di Editi S Di Editi Japan Community Magazine Awards 2015 Special Award Foreign Media Category Excellence Award

Transcript of The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen †...

Page 1: The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen † Azuma † Boiling Point † Bonjour † Curry House, Gardena † Daiso, Gardena †

Lighthouse Magazine covers everything from dining, entertainment, travel, and local news to current events in Japan. Our magazine also includes articles that cover every aspect of living in America: US tax information, US governmental procedures, and a variety of frequently asked questions. Lighthouse is an essential guide for the Japanese living in Los Angeles to get their information in Japanese.

Our Core Columns:• Bilingual Education

• Featured Interviews with inspiring Japanese

in Los Angeles

• Trends in Los Angeles

• Marketing

• Restaurant Reviews and Culinary Columns

• Local and Worldwide News

• Events and Entertainment

Lighthouse Magazine Los Angeles Edition

Circulation: 50,000 copies per issue

Distribution: Over 200 locations around the Los Angeles and Orange county areas, also inserted in the Japanese Nikkei Newspaper

Date of issue: 1st and 16th of each month

Format: Magazine (W10" x H12")

Main Readership: Business Professionals, Self-Employed Individuals, Homemakers, and Students

Special Issue: Published Special Issue 2 times per year (spring and fall). Distributed for 6 months, supported by delivery companies to hand out directly to new residents. Distribution area includes San Diego, San Francisco, San Jose, Seattle, New York, Chicago, Dallas, Hawaii, etc.

Media Kit

San Diego EditionCirculation:

20,000 copies

Monthly

Seattle/Portland EditionCirculation:

15,000 copies

Monthly

Hawaii EditionCirculation:

20,000 copies

Bi-weekly

Los Angeles Edition

rs everything from dining entertainment travever ing from dining entertainment tra

The best way toMarket to Japanesein Los Angeles.

The most readJapanese

bi-weekly magazine!

S Di EditiS Di Editi

Japan Community Magazine Awards 2015

Special AwardForeign Media Category

Excellence Award

Page 2: The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen † Azuma † Boiling Point † Bonjour † Curry House, Gardena † Daiso, Gardena †

How we reach our readers:We engage with Japanese businesses and focus on specific

themes that correlate with our advertiser’s needs.

The quality of our editorial content enhances your services

and products.

Demographics:

0%

1%

6%

10%

22%

23%

29%

30% 27

%23%

11% 10

%

4% 3

%

20s10s 30s 40s 50s 60s 70sand Over

%

5

10

15

20

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30

1%%

%% 277

3%

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Our main readership is educated Japanese in their 30s to 50s.

┋Age

Female72%

Male25%

Mainly female readers but also offers articles aimed at male readers

┋Gender

Rarely18%

Only Special issue 4%

Always19%

Sometimes60%

82% save Lighthouse for future reference!

┋Do you save this Magazine ┋for future reference?

0 5 10 15 20 25%

2%

15%

25%

14%

14%

6%

9%

5%

12%

USnative

over10 years

over15 years

over20 years

over30 years

over5 years

1yearor less

over1 year

over3 years

Less than 5 years19%

5 to 10 years12%

more than10 years 69%

┋Residency Status

0 20 40 60 80 100%10 30 50 70 90

7% 10% 18% 19% 21% 26%

Income with over 70K: 47%

Under$10K

Over$100K

$10K~$30K

$30K~$50K

$50K~$70K

$70K~$100K

47% has a household income of more than $70K with a high purchasing power.

┋Income

0

10

20

30

40

50

60

70

8070%

43%38%

32% 34%

21%

5%

To get information about new businesses

To read favorite articles/columns

To acquire news from

Japan

To get information about new businesses

Regular monthly reading

To read in Japanese

Others

┋Our readers read Lighthouse Magazine,

Source: Lighthouse Magazine Readers Survey 2016

Page 3: The best way to · † Yakitoriya South Bay Area Gardena † Akane Chaya † At Home Kitchen † Azuma † Boiling Point † Bonjour † Curry House, Gardena † Daiso, Gardena †

San Fernando Valley Area • Daiso, Northridge

• Futaba Japanese Restaurant

• Galleria Market

• Hanabishi/ Kyusyu Ramen

• Omaea Ramen

• Ramen Nippon

• San Fernando Valley Japanese

American Community Center

• Small Island

Down Town Los Angeles Area • Curry House, Little Tokyo

• Kinokuniya

• Koraku

• Marukai, Little Tokyo

• Nijiya, Little Tokyo

• Orochon Ramen

• Sushi Gen

• Little Tokyo Branch Library

• Little Tokyo Market Place

San Gabriel Valley Area• Daiso, Monterey Park

• Daiso, Prado Center

• Daiso, San Gabriel

• Daiso, Temple City

• Mitsuwa Market Place, San Gabriel

• Nijiya, Puente Hills

• Ojiya Hacienda heights

• Tokyo Central, West Covina

• Tozai Foods Market

• Yama Seafood

West Los Angeles Area• Curry House, Sawtelle

• Daichan Sushi

• Dosanko Ramen

• H.I.S.

• IACE

• Marukai, West LA

• Miro Nail

• Mitsuwa Market Place, Santa

Monica

• Nanana Parena

• Nijiya, Sawtelle

• Torafuku

• Yabusoba

• Yakiniku Manpuku

• Yakitoriya

South Bay Area● Gardena

• Akane Chaya

• At Home Kitchen

• Azuma

• Boiling Point

• Bonjour

• Curry House, Gardena

• Daiso, Gardena

• Hakata Ramen Shin-Sen-Gumi

• Hotel Pacifi c Garden

• Jidaiya

• J Wave Video

• Kanpachi

• Marukai, Gardena

• Meiji Pharmacy

• New Gardena Hotel

• Otafuku

• Pit Line

• Sakura Rent A Car

• Sanuki-no-sato

• Sennari Sushi

• Shabu Shabu Shin-Sen-Gumi

• Shin-Sen-Gumi Yakitori

• Spoon House

• Temomin

• Tokyo Central, Pacifi c

• Torimatsu

• Tozai Plaza

• Umemura

● Torrance• AB Auto Town

• Amnet

• Bistro Beaux

• Curry House, Torrance

• Daiso, East Gate Plaza Torrance

• Daiso, Torrance

• Eboshi

• Gyu-Kaku, Torrance

• Hakata Yamaya

• Hayatemaru

• Hikari Japanese BBQ

• H mart

• Iccho

• Ichimi Ann

• Inaba

• Izakaya Bar Hanbay

• Kagura

• Kantaro Sushi

• Marukai, Torrance

• Matsui

• Mitsuwa Market Place, Torrance

• Musha

• Nijiya, Rolling Hills Plaza

• Nijiya, Torrance

• Nozomi

• Ojiya, Torrance

• Pia Hair Salon

• Pi Water

• Riviera Health Spa

• Seiwa Market, Torrance

• Sushi Ken

• Tamaen

• Umenoya

• Van-Van Hair Salon

• Video Eye

• Yakitori Koshiji

• Yamadaya

Orange County Area● Costa Mesa

• Amnet

• Bookoff

• Hakata Ikkousha Ramen

• IACE

• Mitsuwa Market Place, Costa Mesa

• Seiwa Market, Costa Mesa

• Takaya Yakitori

• Tokyo Central, Costa Mesa

• Yakiniku Manpuku

● Tustin• Gyu-Kaku, Tustin

• Izakaya Hondaya

• Orange Island

● Fountain Valley• Ebisu Restaurant

• Elvis!? Karaoke

• Kappo Honda

• Shin-Sen-Gumi

• Tsuruhashi

● Other• Curry House, Cypress

• Curry House, Irvine

• Geko Tei

• Gomen

• Daiso, Anaheim

• Daiso, Buena Park

• Daiso, Huntington Beach

• Daiso, Irvine

• Daiso, Long Beach

• Daiso, Stanton

• Mitsuwa Market Place, Irvine

• Mitsuyoshi Restaurant

About 200 spots of

distribution in Los Angeles and

Orange County for LighthouseLighthouse is distributed in many places across the

Japanese community, including Japanese grocery stores,

bookstores, rental video shops, restaurants, companies,

and language schools. It is distributed in over 200 places,

extensively covering the southern California area. We also

partner with Nikkei Shimbun, a Japanese leading economic

press, providing our magazines to business professionals

subscribing to Nikkei Shimbun.

San FernandoValley Area

West Los AngelsArea

San GabrielValley Area

Downtown Area

South Bay Area

Orange Area

Little Tokyo

Monterey Park

Anaheim

Santa Ana

Irvine

Santa Monica

Beverly Hills

Gardena

Pasadena

Alhambra

TorranceLong Beach

Fountain Valley

Costa MesaNewport Beach

Laguna Beach

• • Koraku Koraku

• MarukaM

• • Nijiya, Nijiya,

• OrochoO

• • Sushi G Sushi G

• Little TL

• • Little T Little T

San Gabn • Daiso, D

• Daiso, D

• Daiso, D

• Daiso, Daiso, D

• MitsuwM

• Nijiya, Nijiya,

• Ojiya HO

• Tokyo Tokyo

• Tozai FTo

• Yama S Yama S

West Los• • Curry H Curry H

• DaichaD

• • Dosank Dosank

• H.I.S.H

• • IACE IACE

• MarukaM

• • Miro N Miro N

• MitsuwM

MonicaMonica

Oversea

Fresno

San Jose

San Francisco

Sacramento

Northern CA

Riverside

Santa Barbara/ Santa Maria

Orange County

South Bay

Los Angeles

Outside of CA

Circulation 50,000Los Angeles Area 18,600South Bay Area 20,000Orange County Area 8,000Northern CA Area 1,400Outside of CA 1,200Japan & Overseas 800

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Lighthouse Los Angeles Ad Rates

Production Fee

For further information call2958 Columbia St., Torrance, CA 90503 310-782-1285 [email protected]

Additional 20% will be charged for choosing the placement of your ad in the magazine.

※ The advertisement rate only includes the space charge, it does not include any production charges. We reserve the right to all our writings, designs, and graphics. Other fee may apply when using these in other mediums.

※ Cost of copy-writing, designing, and photography are included in the production fee.※ The rate mentioned above may change without notice.

Size Width Height$2,600/Issue $2,340/Issue $2,080/Issue $1,820/Issue $1,560/Issue

$1,560/Issue $1,404/Issue $1,248/Issue $1,092/Issue $936/Issue$1,170/Issue $1,053/Issue $936/Issue $819/Issue $702/Issue

$624/Issue $561/Issue $499/Issue $436/Issue $374/Issue

Full page

1/2 page1/3 page1/6 page

19-24 times~12 months40%off

13-18 times~9 months30%off

7-12 times~6 months20%off

3-6 times~3 months10%off

1-2 times

Regular26 timesyear round50%off

$1,300/Issue

$780/Issue$585/Issue$312/Issue

8.75" 10.75"

8.75" 5.245"8.75" 3.41"4.25" 3.41"

$338/Issue $305/Issue $271/Issue $237/Issue $203/Issue1/12 page $169/Issue2" 3.41"

$1,950/Issue $1,755/Issue $1,560/Issue $1,365/Issue $1,170/Issue2/3 page $975/Issue8.75" 7.07"

$4,320/Issue $3,888/Issue $3,456/Issue $3,024/Issue $2,592/Issue $2,160/Issue$3,888/Issue $3,499/Issue $3,110/Issue $2,721/Issue $2,332/Issue $1,944/Issue$5,184/Issue $4,665/Issue $4,147/Issue $3,628/Issue $3,110/Issue $2,592/Issue

Inside back coverBack Cover

Inside front cover 8.75" 10.75"8.75" 10.75"8.75" 10.75"

Size Width1C Price

(new/change)Height$350 / $175

4C Price(new/change)$500 / $200

$300 / $125 $400 / $150$300 / $100$200 / $80

$250 / $100$150 / $50$100 / $25

Full page(Regular)1/2 page1/3 page1/6 page1/12 page

8.75" 10.75"8.75" 5.245"8.75" 3.41"4.25" 3.41"

2" 3.41"

For further information call, contact