Challenging where your business is

today, to help drive you to a more

profitable future.

The Best

of 2015

Happy holidays!

To celebrate the festive season we have collected our

best digital marketing blogs, essential guides, case

studies, and whitepapers over the past year for you to

read– one for each of the twelve days of Christmas!

Grab a cuppa and get ready for some great digital

marketing insights…happy reading J

       

With Christmas weeks away, here’s a breakdown of

the trends that happened last year. Check out our

cheat sheet to make sure you are on top of your

Christmas planning this year.

     

Want even more insights?

Download our whitepaper on Christmas trends here:

http://www.toinfinity.co.uk/document-access.aspx

Original blog:

http://www.toinfinity.co.uk/blogs/consultancy/topecommercechristmastrendsfor2014.aspx

 

Christmas Shopping Trends 2014  

Case Study:

Trekwear Flash Sale Friday

With a solid consultancy plan, the team at

toinfinity was able to turn a client’s high stock

challenge into high revenue. Within three

months, the robust strategy moved over 1400

pieces of stock and increased overall email

revenue by 10% resulting in a ROI of over 1500%!

A huge thumbs-up!

Last minute Christmas shopping?

Visit www.trekwear.co.uk

Original blog:

http://www.toinfinity.co.uk/portfolio/seo/trekwear-flash-friday.aspx

 

How-to-Guide to Stop Spam Referrals

Spam bots camping out and crawling your website can slow things down. Follow this

how-to-guide on the in’s and out’s of what they are, why they are a problem and how

to get rid of them for good!

Original blog:

http://www.toinfinity.co.uk/blogs/consultancy/how-to-stop-spam-referrals.aspx

 

Top 10 Digital Marketing

Strategies for Charity and

Voluntary Organisations  Over the past year we have partnered with

bereavement charity, Winston’s Wish, and

have helped them not only receive a

Google grant but also donated £10,000 of

our team’s digital marketing hours.

Check out our blog that will give you

different digital ideas on how you can give

back to your community.

 

Check out how Winston’s Wish gained

an additional 30% in donations with

our help.

Original blog:

http://www.toinfinity.co.uk/blogs/pay-per-click/charity-marketing-strategies.aspx

Case Study:

http://www.toinfinity.co.uk/portfolio/pay-per-click/winstons-wish-gains-additional-donations.aspx  

 

Top 6 PPC Mistakes Companies Make

Looking to increase your PPC’s return-on-investment (ROI)? Not sure where you’re

going wrong?

As a Google partner, we know what makes a great PPC strategy work. After years of

reviewing different PPC accounts, we have gathered the top six mistakes we see

companies make.

Original blog:

http://www.toinfinity.co.uk/blogs/pay-per-click/top-6-ppc-mistakes-companies-make.aspx

 

5 Top Tips for Creating

SEO Content

To create content that will be

shared and valued to readers it has

to be good, no great– no

outstanding! There is absolutely no

point to write a blog if no one is

going to read it, so take the time,

read our tips and introduce them

into your copywriting style to drive

more readers and bloggers to share,

comment, and like your content!

Original blog:

http://www.toinfinity.co.uk/blogs/search-engine-optimisation/5-top-tips-creating-seo-content.aspx

 

The Science Behind SEO

Need help with your SEO strategy?

Then check out our comprehensive 26-page

whitepaper on the best practices and proven

strategies to increase your web traffic and

rankings organically. Includes several

infographics and a cheat sheet to get you

started!

Download it here:

http://www.toinfinity.co.uk/the-science-behind-seo-complete-guide-download.aspx

 

Have you prepared your business for the biggest

trading season of the year?

With Christmas literally around the corner these

tips may be a little late to put in place now, but

hold onto them for next year and you are bound to

see some positive improvements in your sales

numbers!

How to get the most out of Christmas Sales  

Don’t want to do it yourself? We can help!

Contact the team at hello@toinfinity.co.uk

 

Original blog:

http://www.toinfinity.co.uk/blogs/consultancy/get-the-most-out-of-christmas-sales.aspx

 

Looking to improve your website’s

domain authority? Or just build some

great exposure for your brand?

This how-to guide provides a

comprehensive overview of basic to

advanced level link-building. A

bookmark-worthy guide to help all SEOs

make the most of their link building.

Original blog:

http://www.toinfinity.co.uk/blogs/search-engine-optimisation/link-building-essential-guide.aspx

 

The Essential Guide to Link-Building  

The Essential Guide to Using G+ for Business

Original blog:

http://www.toinfinity.co.uk/blogs/search-engine-optimisation/google-business-tips-essential-guide.aspx

 

Did you know if you have a gmail email

account then you also have a G+

account?

Surprised? Don’t worry the majority of

people had no idea either.

Google+ remains as the stepchild of

the social media platforms with many

of us not knowing how to use it or why

we should use it altogether. This

essential guide will give you an

overview of the features and how to use

your G+ account for your business

needs.

The Dog’s Doodahs Email

Case Study

Greeting card company, The Dog’s Doodahs,

went through a revenue boosting email

facelift that won over customer loyalty and

added an additional 81% to the bottom line

in three years. Read more on how this old

dog learned new tricks and achieved

fantastic results!

Need fun holiday cards? Visit: www.thedogsdoodahs.com

Original blog:

http://www.toinfinity.co.uk/portfolio/seo/dogs-doodahs-email-case-study.aspx

 

Google Certified Shops – What? Why? Should I?

If you’re thinking about trading your business online or if you already are, you

must check out Google Certified Shops. It is a simple program that gives your

customers that extra protection and trust while purchasing items online from

your website. Numbers have proven that with this little extra certificate, overall

order size and conversion rate will increase. Happy Shopping!

Original blog:

http://www.toinfinity.co.uk/blogs/pay-per-click/google-certified-shops.aspx

 

We hope you enjoyed our collection of

The Best of 2015!

If you have any questions regarding anything digital–

PPC, SEO, Email, Affiliate, Social Media, or

Consultancy, give us a shout!

Give us a ring +44 (0) 1793 238 697

Or shoot us a message: hello@toinfinity.co.uk