Insights of experiential marketing

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Transcript of Insights of experiential marketing

Page 1: Insights of experiential marketing
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EXPERIENTIAL MARKETING “Experiential Marketing is a concept of creating

experience that integrates logic, emotions, thought process and connect with the consumers”

Engagement + Activation of senses = BUILDING EMOTIONS

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SENSES OF EXPERIENTIAL MARKETING

Real time interactions

• Personal touch - Instant communication to stand

out in clutter

• Two way - Provide knowledge and ask for queries

To Try• Trial and introduction • Engagement

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DIGITAL STRATEGY

• Use of electronic forms to promote a product or service started gaining momentum when the powers of internet were introduced to the world

• Challenging marketers to innovate because most of target audiences are living on their phone screens and depend on it for any type of information

• It is the need of the hour to integrate digital marketing but keep in mind that union is till led by the brand strategy

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WHY DIGITAL MARKETING• Maximum exposure for the brand

• Flexibility to the Campaign

• Low cost of change

• Does not depreciate at the same rate as others

• Power of social sharing can be utilized

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DIGITAL INTEGRATION IN EXPERIENTIAL MARKETING

• Marketers always look to explore the ways to keep up with the ever-evolving environment

• Today, everyone is aware about the

significance of technology by providing an easy way out of most predicaments

• Digital integration is the next big thing to keep a sync with

the recent developments

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10 REASONS TO USE EM

Memorable media

Engage all senses of users

Consumers love to experience

Changes brand perceptions

Increase sales

Opportunity to gainpersonal feedback

Conveys complexmessages

Word of Mouth media

Makes receptive toother forms of media

Significant number of freemedia impressions and multiplies its value

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HOW IT WORKS.. Experiential Marketing interrupts the purchasing funnel

which has been seen as a prevalent model for decision making process of consumers

Contemplation Preparation

Action

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ERA OF INTEGRATION The need of integration of different components of digital

marketing is required to make efficient strategy in long term. Mixing of digital channels for experiential marketing should be based on:-

- Target audience - Brand strategy of organization - Research and trend analysis - Long term marketing objectives

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Need of the hour is not mere digital marketing but..

“INTEGRATED DIGITAL MARKETING”

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