PowerPoint Presentation

The Best Advertising for Your Buck!Nick Failla

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query.

SHOPPING SEQUENCEIf it isnt on Google, it doesnt exist.~Jimmy Wales

Google SearchMartin Guitars

Organic

Search Results

Paid

Google Search

Google SearchMartin Guitars

Google Search

NINE TIMES!FREEMinimal TargetingWeak Call to Action

Organic Landing Page

CostTargetedClear Calls to Action

Paid Landing Page

Ad Promotes Brand

Call to Action

Builds Facebook Following

Where Did They Land?Leverage Competitors AdvertisingCompetitive or Unique Product

Special EventLike all types of marketing tools, AdWords is best used for certain purposes, including when you have a:123When to Use AdWords

Sign up for AdWords Accountadwords.google.com

Identify the product to promoteUnique Hot Heavily AdvertisedUsing AdWords is easy and offers many customizations as you become more adept.123How to Use AdWords

Create campaignReview and adjust daily

4Campaign Settings

Search Display to start!

There are many ways to tweak and customize your campaign. However, keep it simple to start!Choose All FeaturesCampaign SettingsTarget locations are very versatile. Choose by:

Zip codeRadius around locationState or CountryLocation Groups

Campaign SettingsBid strategy is something that needs attention and adjusted once campaign begins. Determine Daily Budget by dividing your overall budget by the number of days your campaign will run.

Campaign Settings

At this time, you cannot reset the start time. However, it is important to set the end date. Your campaign will end at midnight the day you set it for.

Campaign SettingsTips:

Start all words with a capital letterHave name and location in adLanding page should support adHave a mobile copy of each ad

Campaign SettingsTips:

List any brand name associated with the item you are promotingList any common misspellingsList common language references to the item you are promoting

Campaign SettingsClicks represent interested customers. However, you may also see benefits from your promotion without clicks because they are familiar with your store. A good CTR is sometimes considered 12%. However, there are so many factors that there is no hard and fast rule for this number.

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