The Benefits of Renaming the New York Subway

Last week the actual new York times informed us the at any time opportunistic MTA is actuallyconsidering proposals to sell the actual "naming rights" of Subway stations in order to wealthycorporations (or perhaps even extremely vain rich individuals) who'd make use involving therepurposed Subway nomenclature to advance their particular manufacturer as well as remind usmost just how much that they care.

Rather when compared with reargue the time old philosophical questions associated with "What'sinside a Name?" I thought it may be a lot more useful to merely accept this inevitability having aforward thinking attitude and also develop a new pair of rules for your process instead. TheParticular rewards for your sponsoring corporations (and rich people) are usually very obvious in thekind of advertising, brand marketing, and innervation to the new York Town lexicon, yet I feel it'simportant that the advantages to become able to Subway riders, the actual accurate owners of yourMTA, be spelled outside in distinct detail and then we know well what for you to expect.

Here can become a group of pre-requisite guidelines which will allow Taco Bell Station (and mostrenamed stations) in order to accomplish its complete prospective with regard to both corporatebenefactor as well as Subway user.

1) the corporate sponsor shall supply a full-time, minimal wage + 50 % (starting salary), round-th--clock sanitation along with janitorial services for you to its named station. This service will possiblybe held into a regular regarding cleanliness modeled after the Hong Kong and Singaporeunderground methods to ensure a pleasant and also foul-odor-free expertise in order to riders eachalong with every each day.

2) Your corporate sponsor shall install state with the artwork speaker and also public announcementmethods throughout its named station staffed through multi-lingual round the time attendant in adevoted communications booth.

3) The Particular corporate sponsor shall install an ac and also climate manage system throughoutits named station capable of digital regulation of temperature and humidity levels inside the stationinto a selection of 68 for you to 76 degrees Fahrenheit year-round 24 hours any day.

4) Just Before a new renaming ceremony may take place the corporate sponsor must resurfaceand/or replace almost all fixtures, tiling, surfacing, along with aesthetic installations utilizingmodern use resistant supplies similar to those utilized in changing the Parisian Metropolitan bygetting an eye for preserving the style of the subway's historical dignity.

5) The Actual corporate sponsor must itself sponsor the neighborhood artist to generate a newsculpture as well as little bit of architectural art to become installed inside the station along withconsent to commission another for each along with every and also every 10 many years that thatSubway bears the particular name with the corporation (or wealthy benefactor).

6) The Particular corporate sponsor shall employ at just about any time in a round-the-clock periodof time a minimum involving 2 devoted security officers in order to patrol and ensure the safetyinvolving riders from their own station.

7) The Particular corporate sponsor shall redesign current along with develop from scratch exactlywhere appropriate state in the artwork info booths for you to dispense up to the minute data for youto riders using interactive maps as well as displays in order to redirect passengers throughoutsystem changes when the want arises.

8) Your corporate sponsor will donate into a fund set aside to keep and keep adjacent subwaystations (including all relevant stations by means of which usually a new subway must type in oreven leave through when departing or even arriving from "named" subway station for each rangeyour 'named' station services). This provision is not applicable when the adjacent subway station isalso a corporate 'named' station.

9) the corporate sponsor will donate a new band new, state in the art, subway car to the line(s)which in turn its station solutions for every 10 many years the particular "naming rights" aregenerally acknowledged starting throughout yr one.

10) The Particular corporate sponsor shall install LCD Televisions (minimum 42 inches) for each 100feet of subway station platform for info dispersal and entertainment purposes. These televisions areusually prohibited via operating ads pertaining to doctors' services, pawn shops, homeopathicremedies, pharmaceuticals, anal leakage counseling, vaginal reconstruction, pyramid schemes,terrain deals, politicians, or gambling institutions.

Normally the idea of renaming something following its official christening will be a thoughtabhorrent to be able to my sense of tradition. Individuals are even now trying to figure out when theFreedom Tower will be really nonetheless referred to be able to as Freedom Tower, and alsoyesterday (in a minute regarding confused identification) I heard someone refer into it as "that thingover there."

But following reading over these guidelines regarding corporate sponsorship as well as seeing yourultimate advantage to subway riders, I support this idea 110 percent. The idea will assistance todeliver the actual MTA in line with all the world's modern transportation networks allowing theparticular NYC Subway to become able to sit more proudly next to become able to methodsthroughout Paris, London, Tokyo, Madrid, Berlin, Amsterdam, Hong Kong, Singapore, Buenos Aires,and Sydney. Corporate sponsors advance their particular brand and also riders obtain the particularupgrades they long believed could never be possible. It's win-win for most parties involved!

I intend to be there for that grand re-opening regarding Taco Bell Station, as a brand name newalong with magnificent chapter within the history of the proud, nevertheless somewhat misguidedinstitution.

A 21st Century Subway

This slideshow is a number of images taken in a day of riding the Subway from your point involvinglook at a tourist, someone who doesn't reside in Ny Metropolis and also never has. This reflects theexisting nature in the network in the 21st century as viewed with a involved traveler. every year anamazing number of travelers depart your modern day transportation systems they are completelyaware within their house nations and arrive at experience ours, your pride regarding new YorkMetropolis via more than 100 a long time ago.

What's in the Name?

The MTA provides considered renaming specific subwaystations right after corporate Condo Vs TownhouseBrookland DC sponsors together with deep adequatepockets to end up being able to pay the privilege. to somepeople the concept of renaming one thing regarding not 1other cause when compared with to make the buck isdefinitely an abhorrent idea. others notice opportunity inthe slim chance the cash infusion would make the systema far more practical place.

American Pride

New York Metropolis will be undoubtedly any contributorto a sense of American Pride. It's the city most foreigntravelers want most for you to visit, but yet usually theparticular one they often locate on their own mostdisappointed in upon arrival. The Particular American flagstamped about the facets involving subway cars illustrates

ownership of the system as an American creation. How we upkeep which system reflects aboutwhom we have been as a nation.

A Sauna

Climate control exists inside many in the world's subway systems but not in Ny City. Throughoutsummer time stations can turn out in order to be veritable saunas along with temperature and alsohumidity ranges reaching the limitations regarding human tolerance. business travelers which dareto take your subway often show up pertaining to function shirts drenched within sweat as wheneverthey took a shower throughout them.

What What?

Subway announcements are often likened for the voice in the teacher inside the Charlie Browntelevision cartoon. Nearly simply no information is audible and then for uncommon or very very firsttime customers it's small greater than the unfortunate contribution in order to qualifications noise.

Equipment Malfunction

It sometimes seems such as the quantity of practical escalators inside the MTA system equals orperhaps underperforms the particular quantity of malfunctioning escalators. I'm unsure when theMTA publishes data upon escalator operate for practically any given day (operating in 40%escalation, or operating from 75% escalation), but it is really worth considering as a approach toboost riders spirits.

How Numerous Rats?

Can a person count the particular number of rats on this image? It's not really a trick question!

Subway Exposure

I've never been a fan associated with exposed wires in virtually any public space. It's just alsotempting for those folks lacking self control. The Particular ones who require being saved comingfrom themselves, or even just those beneath the age of accountability.

I'll believe it when I Discover It

Plaques announcing subway improvements seem most over the particular MTA system attemptingfor you to dampen the actual argument that will 'nothing at just about any time improves in theSubway' as well as justify the argument that 'riders have to pay a lot more pertaining to far betterservice.'

Urinary Leakage

The MTA decides what advertisements operate within the Subway System and also what incomewhich will generate. Various Other systems within the world adhere to the same structure. in Parisit's typical to determine ads with regard to upcoming movies, a new fragrance, or popular citywideevents. Inside new York you may even observe ads of this naturel additionally to people on urinaryleakage, psychic services, along with vaginal reconstruction.

Actual Leakage

Even through the driest involving droughts you will findalways puddles associated with stagnant h2o to bediscovered throughout your subway via numerousresources of leakage. "Wet Floor" indicators are usuallyrarely employed as the everyday New Yorker is actuallyprepared to assume each ground is actually a wet floor.

More Leakage

Exposed piping is really a unique "feature" of the NySubway, one could even argue it's urban chic. More Thantime although these urban fixtures tend to appear such asscenes from Ridley Scott's <em>Alien</em>.

Please Place Your Current Litter into Trash Cans

We're most familiar (or least an individual is planning tobe in a few point) using 'stoppages' about MTA networkcredited to follow fires. Paper along with other flammables for example "Planned Services Change"announcements could become dangerous bits of litter costing riders useful occasion as well as thesystem useful dollars. Please put your current litter in to trash cans!

The Lower Tech Answer

In an homage towards the Subway System with the 20th Century, the MTA utilizes PaperAnnouncements to always be able to inform riders associated with scheduled changes towards theservices provided. Sadly these piece of paper sometimes fall to the subway tracks, along with well,we know very well what can occur then.

Focusing attention about the Obvious

A wise person once said that "the obvious may never be also overstated." It's extremely correct thatriding your new York Metropolis Subway system isn't an excuse to begin fondling additionalpassengers just as you compensated for your ability to become there.

Consult the actual Map

Visitors unfamiliar using the complexities in the The Huge Apple Subway often have to consult yourmap in order to find their approach around Manhattan along with one other places they will wish totravel to. Sightseeing will be a big a component of the particular NYC economy and maps really aregenerally a critical device travelers use to find their particular way round the different elements ofthe particular city where these people spend their own tourist dollars.

Most Well-liked Trash

If the strategy to always be able to rename the subway stations right after corporate sponsorsundergoes it could be wise for the sponsors in food/beverage/consumables that wish for you topartake to consider more than naming in the stations where they're able to find the nearly all trashthat suits their own brand. These People could concentrate their particular efforts in stations exactlywhere their particular logo is any visible and also recognizable regularity.

Excuse My Question

Graffiti, like the particular vast majority of types regarding art, will easily notice us some thingregarding our culture. Had Been this a message from the disgruntled foreign visitor or perhapsmerely a fed up New Yorker looking to convey his as well as her grief making use of the medium of awhite-out bottle. We'll by simply no means know, there is actually however a remove message heresomewhere.

Follow Kevin Richberg on Twitter: www.twitter.com/KevinRichberg