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name in the global market. All these candidates are placed in some of the limited seats

offered as well as are paid a decent job salary of Rs. 10,000 Rs.20,000 as an initialpackage. Thus the placement prospects of this course are amongst the best as compared to

any of the other courses.

Nature of jobs: 

The candidates that are successfully placed in these companies are placed in the financialaccounting as well as marketing analysis, financial analysis as well as auditing aspects of the companies. The managerial aspects of these candidates are utilized to provide an

excellent base to the fundamental needs of these companies. Thus there are many aspects

within which a candidate after passing BBA can be placed. Thus in the end, the utilized

aspects of these candidate are the very base of the success of these companies.

Bachelor of Business Administration

(BBA)

Pursuing a career in business today means preparing yourself for an ever-changing world,

reaching into new markets, adopting new technologies and crossing the boundariesbetween traditional disciplines. Success in this environment depends, to a great extent, on

your ability to be versatile, to communicate, to think globally and to be creative in applying

business principles to new realities.

Your undergraduate business education is your launching pad into this dynamic world. And

no matter what career path you choosefrom finance, marketing, management or e-

business the lessons you absorb as an undergraduate will help shape your future.

As an KSC student, you'll be part of a school with a reputation for high scholastic standards

and strong training in major business disciplines. You'll learn from the best and with the

best, in an environment that fosters teamwork, interdisciplinary learning, and the practicalexperience essential to your future success.

Develop competencies in your discipline and posses holistic knowledge

 Access and foster knowledge 

Objectives 

y  Demonstrate knowledge of core business disciplines (accounting, finance,

marketing, management, technology).

y  Understand also the specific degree-related disciplines.

Multicultural perspective

B ecome a productive, competent, responsible citizen in a global environment  

Objectives y  Understand norms and business practices across the globe.

y  Demonstrate methods of examining cross-cultural environments.

Decision-making

Objective 

y  Demonstrate effective problem-solving.

Communication

Objectives 

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y  Deliver a coherent and persuasive business argument or analysis.

y  Use different business communication styles.Ethics

Objectives 

y  Recognize ethical issues and respond appropriately.

y  Recognize and respect diversity.Career ProspectsBBA graduates of the Business Administration Program meet and exceed the requirements

of most business to expand their workforce. Students are well-versed in both the practical

and theoretical aspects of all business operations with additional specialization within a

field of interest. The BBA Degree prepares graduates to work in the Services, Financial,

Accounting, Hospitality, Retailing, Wholesaling and Manufacturing Industries and

specifically aids those who wish to work in, or operate, their own small business.

Duration of Studies

The BBA program can be completed in three academic years. 

BBA programs is considered to be a precursor to MBA.

The core subjects usually comprises: accounting, business law and ethics, economics,finance, management information systems, marketing, operations management ,organizational behavior and management, operations research, and strategic management .

The Bachelor of Business Administration program allows students to specialize in a specific

academic area including:

y  Accounting 

y  Entrepreneurship 

y  Finance 

y  Legal Studies 

y  Management  

y  Management information systems 

y  Marketing y  Supply chain management  

BBA (Bachelor of Business Administration)/ three-year full-time course that is designed to

give the basic knowledge and a clear understanding of all the functions of a company like

marketing, finance, systems, human resource management etc. and in that respect is

similar to an MBA program. In the final year, the student can specialize in any one stream.

BBA develops a student's managerial skills by giving him/her a broader perspective

through knowledge of all functions, enhancing his decision-making capability and

sharpening his communication skills. The methodology involves training through practical

experience in the form of case studies, projects, presentations, industrial visits, and

interaction with experts from the industry. With such inputs, BBA graduates have an edge

over other graduates and get direct entry into the corporate world.