BBA Marketing BBA China Business

Alex ThamDepartmental Major Allocation Coordinator

BBA Marketing Program Leader & Admissions Tutor

Why Choosing Department of Marketing?

Learning through real life experiences

Interactive

International

i-Practic

al Internet

Interactive

Interactive

YOU & students in MKT Dept

Professors

Alumni

Industry &

Industry

Leaders

Interaction with the industry- Marketing Student Consultancy Projects - Strategic Management Consultancy Project in Chinese Enterprises

Internet

Prepare students for successful careers in digital marketing

Core courses include: E-marketing, Social Media Marketing, Data-centric Marketing

Consultancy project topics

8

Trainings related to the Internet

Topic: Social Commerce & Social Media Marketing - the New Digital Era

Speaker: Wilson Wong Background: Group Account

Director, X Social Group 2008 MKT Graduate

Business Leader Forumevery Thursday 19:00-20:30 LT-1

International

Student Exchange Programme Around 150 students to go for exchange in 2015-16

Overseas Internship (around 50 students in 2015 working outside HK) International Voluntary Services Our students coming from India, Korea, Taiwan, Norway, Malaysia,

Mainland China, Turkey, and Pakistan

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International Exposure

Yes but … Almost everyone can run. However, are you

the winner in Marathon competitions? If you want to be successful in Marketing,

you need to have our professional practical trainings.

Graduates in any majors could also work in the marketing field, right?

The number of full-time job offers they received is

3.1

44% of them work in the organizations with more than 1000 employees

Their average monthly salary =

$15,084

Popular employment sectors include Business Service, Civil Service, Banking and Finance, Wholesale and Retail Trade and Real Estates

CityU Marketing Graduates

Source: CityU Graduate Exit Report 2014

5 years later, YOU can be the …Position Experience

(Years)Annual Salary Range (HK$)

Marketing Manager 5 – 10+ 420K – 850KPR Manager 5 – 8+ 360K – 720KMarketing Research Manager

6 – 10 600K – 900K

10 years later, YOU can be the …

Marketing Director 10 – 15+ 800K – 2M+Digital Marketing Director 10 - 15 1M – 1.5MHead of Corporate Communications / Affairs

15+ 1.4M – 2M+

Head of Market Research 15+ 1.2M – 1.7M+

Marketing careers can lead you to TOP management positions

According to the 2H 2015 HK Market Trends and Salary Report by Ambition

Core CoursesConsumer Behavior Marketing Research Strategic MarketingAdvanced Marketing SeminarAdvertising & Promotion

China / International Marketing

Internet

Advertising Management and IMC

China Business Workshop

e-Marketing

Service Marketing Partnership & Channel Management in China

Social Media Marketing

Event Marketing Marketing in China Data-centric Marketing

Creativity in Marketing

International Marketing

Customer Relationship Management

The courses in BBA Marketing

Management in China

China Marketing Environment in China

Partnership & Channel Management in China

Marketing in China China Business Workshop

Acc. & Taxation Systems in the Chinese Mainland

Marketing Research Contemporary Economic and Financial Issues in China

Chinese Multinational

e-Marketing Economic Law of China

Strategic Management Consultancy Project in Chinese Enterprises

Cultural Advertising

Event Marketing

The courses in BBA China Business

The number of full-time job offers they received is

2.3

68% of their major work bases are in Hong Kong

Their average monthly salary =

$15,344

31% of them receive HK$200,000 or above annual salary.

CityU China Business Graduates

Source: CityU Graduate Exit Report 2014

MKT quota: 63 / CB quota: 18 Interview the applicants at the first choice If there are still vacancies, we may consider

the applicants at the second or later choice Selection criteria: GPA, Interview

Performance, Choice Ranking of the applicants

Official Date of Interview: early July Early interview if you are not available

Quota and Interview

Important Tips

Attend our briefing at 14:00-15:00 on Feb 3 at LT-10

Attend our Business Leader Forums Each Thur 7-8:30pm LT-1 in Feb and Mar Starting on Feb 4, 2016

Read newspapers and a business book Be calm and always smile Prepare for the reason why we need to admit you

Your strengths related to our program(s)

Right Choic

e

Ability

Future Trend

Interest

How to choose a suitable program?

To Create your own success stories with us

BBA MarketingAlex Tham: 34427851mkalexth@cityu.edu.hk

BBA China BusinessTeresa Dong: 34428921mkteresa@cityu.edu.hk